All about Social Media Marketing tools and training

Facebook Page Insights: (available in the admin panel of any business page): This tool offers up increasing amounts of data specific to your brand page. While this doesn't give you any type of competitive insight, this panel tells you about who your fans are, where they're located, and how much they're engaging with your page and individual posts. Much of this information can be downloaded into an Excel spreadsheet for further analysis.

Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. The Social Network
I am having trouble with Facebook Blocking me as an admin from adding people to the group. How does Facebook think people are able to use the group if we can’t even add people on a regular basis. There is never a warning just blocked. What is the solution for this. Seems like Facebook is knocking people down from exactly what they are trying to build.
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. How do I track a Facebook ad conversion?

H i David, Thanks for your great info. I am a pro phototograher and one of my HS senior clients wants to post a bunch of the images I took or her on her facebook page. Some are horiz and most are vertical. What size do you suggest I give her so that hopefully she can’t print them but that they will still look good on Facebook. I am thinking also of adding my logo at the bottom of each image. Can I get your advice? Thanks so much! Retargeting Strategy For Facebook Ads In 2019 (HINDI)
Hi David, thanks for excellent post. As for profile picture, if you upload it at 180×180, when downscaled to 160×160 the picture becomes blurry. Usually the best results when downsizing are when resulting image dimensions are precisely 1/2 of original ones. So I’d suggest uploading profile picture at 320×320 pixels. This will give crisp and sharp picture vs. the one downscaled from other size.
Back in 2013, Facebook removed any reference to the 20% rule on text in cover photos ... but that doesn't mean you should go wild with using text in your cover photo. The previous rule said that only 20% of your cover photo could be text. Personally, I thought that was way too restrictive for marketers, but the sentiment behind the rule was a good one. OMG This Happened at Facebook + Instagram Headquarters!
I am having problems with the way that my links are showing up in the FB groups when I copy and paste from the g column. They are shown as a pic on the left side with the link info on the right and not with a big pretty picture on the top with the link info on the bottom like yours shows in the video. What is the difference and how can I get mine to look like yours? MUGAPUTHAGAM - FACEBOOK SHORT FILM

There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter! #1 Trick for App Install Ads on Facebook Ads
The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet. Get Sales FAST With Lookalike Audiences | Facebook Ads For 2019 

This is a very helpful article, Thank you for writing it. As an accountant using social media to advertise and spread the word, I often spend a lot of time trying to navigate the perils of marketing and technology. I have clipped your article to Evernote already, and I have a feeling I will refer to it each week when I work on my “Sales Tax Tuesday” posts. Thanks again! How I Made Over $20,000 With Facebook Retargeting Ads | Shopify Facebook Ads Tutorial 

Julep: There is little people like better than attention. Julep, a chain of Nail Salons and a membership-based subscription to monthly nail polish and other beauty supplies, has been extremely successful by creating their "Fan #NOTD" (re: Nail of the Day). They highlight the creativity of their community with their products by rewarding the most expressive customers and sharing their user-generated photos.
David what would you recommend to be a good size/ratio for photos in a new album? I generally edit travel, event, etc., photos before uploading, but the size for the lightbox viewer I cannot pin down as to what is preferred. I know that a width of uptown 2048 can be uploaded, but those seem awfully big to me for web viewing. I’ve read that 960×720 shows best, but my testing seems to show that 1200×900 works perfectly. Comments?
The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet. Get Sales FAST With Lookalike Audiences | Facebook Ads For 2019
In my Group where the tabs are that say About, Discussion, Members, Events, etc. theres a tab titled “Recommendations” which has a list of group recommendations where members have posted businesses in comments as recommendations and they end up in that section. I did not add this section to the page and a lot of the businesses recommended there are not recommendations I would approve for the group. HOW MANY JOBS CAN I GET WITH A $100 FACEBOOK AD?!
Do you want to make more specific audiences than just all traffic to your website? Create another audience by following the steps above (you only have to place the pixel once), but instead of targeting all traffic in step 4, click the dropdown box and choose “people who visit specific web pages” – then paste in the url of the pages you want to target! How to Collaborate with Brands and Make Money | INSTAGRAM TUTORIAL
Facebook currently serves up ads based on what you've shared with Facebook, as well as Pages and statuses you've liked—stuff that happens within Facebook's digital borders. Soon though, Facebook is also going to use your browsing history in third party apps and sites to deliver "improved" ads to your feed, as well. It will be able to accomplish this using cookies saved in your browser history and data collected from all those Facebook Like buttons embedded on sites. This new feature is opt-out, so if you don't like it, you need to be proactive about going into your settings and changing things. Here's how.
Thanks for this, very helpful. Question: how does fb determine if the first image is a portrait, landscape or square display? I uploaded 4 “square” images, the orientation for all looks very square to me, but fb keeps displaying the first one as landscape or portrait. I tried changing the first image, testing all four images, but fb still keeps displaying the first one as portrait or landscape. I would like all four to appear in four equal sized boxes. Is there a way to make this the default? Thanks. How To: Facebook Post Engagement Ad
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
If you only want to place the code on specific pages, posts, and custom post types you can use a plugin such as Facebook Conversion Pixel. With this plugin you can enable the plugin to work with various posts, pages, and post types including WooCommerce and others. For example you can enable the Product post type and place the code on your checkout page for easy tracking. Retargeting from Rocket Pilots
As of yesterday (Oct 2018)… when I upload i.e. 7 photos to timeline, it will show all 7.. one larger, rest smaller. What I have issue with: the first image in the past was always the ‘larger, featured’ image. However that has now changed. It looks as if Facebook makes the image with more interaction be the bigger image now. So, that might be the last photo out my upload, as it it the punch line! And that, frankly, destroys any option to have a final punch line, tell a story, keep focus on what I wish when people see the post!
I have also used YouTube Ads in the past where the lowest possible cost is 1c per video view. Which means for 1000 views, you will pay $10. In this course, I show you how you can get Video Views on Facebook for 0.0003 cents on Facebook, which means 1000 views is only 30 cents!! You are virtually paying NOTHING! And that is the magic I teach you in this course! Facebook Retargeting Ads For Beginners | Retargeting Ads Tutorial (2018)
Now armed with an extensive website, mobile development and Facebook advertising portfolio built over the past 7 years, Lynn specialises in helping businesses increase their online revenues with conversion optimisation.  Her ability to strategise quickly and customise solutions has set her apart in the industry. Lynn’s core expertise is in recognising different user behaviours and understanding why people do what they do, allowing her to create customised solutions that can attract users’ attention. ist=PLEBHl_wJQnqvnWrCRy87h-vHOe8rzQ3rJ">Facebook Marketing Tutorial 2019 | Social Media Marketing Strategy - Facebook Ads Tutorial 2019

There are two things that I find odd about the way the slideshows currently display to visitors. The first is that the slideshow doesn’t advance automatically. So to see more than one image in the slideshow, your visitors will have to know to manually advance through. I suspect only a very small percentage will do so. The second thing is that if you turn off the option for Facebook choosing the images, it displays the images in the same order every time rather than randomly. The upshot of both of these things is that, at least in how it’s currently implemented, the vast majority of your page’s visitors are likely to only ever see the first image. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
For example, a local art gallery owner had been struggling to target audiences on Facebook, as they didn’t have a clear ideal customer. Previously, the best way was to target users who had liked a similar gallery’s Facebook page. However, using the data from the Facebook Pixel, they were able to create lookalike audiences. Now they target Facebook users who match their average site visitor, helping to expand their reach and gain the awareness of new customers. Millennials vs Generation Z: WHO IS BETTER?
I am trying to set up a marketing agency on FB business manager, I just got my first client, while helping him set up his own business manager, I learned that he doesn’t have a credit card. He asked me if I could run ads for him and bill from my credit card tied to my ad account and I bill him on a monthly basis, I was a little hesitant, would this case impose any risk on my account? I heard that FB checks credit card name and billing address against user account info. Facebook Ads Lookalike Audiences Tutorial 2019
I am having trouble with Facebook Blocking me as an admin from adding people to the group. How does Facebook think people are able to use the group if we can’t even add people on a regular basis. There is never a warning just blocked. What is the solution for this. Seems like Facebook is knocking people down from exactly what they are trying to build. Torchvision 0.4 with Support for Video: A Quick Introduction by Francisco Massa
“It’s the age-old ‘if you’re happy, tell others’ mantra,” Shirley said. “Women love to share with other women, so we hope to continually move women along the I have a question > I received a thoughtful and meaningful reply > I want to tell all my friends spectrum. Every single day we get notes of gratitude—usually within the same theme: I was suffering in silence and now I realize I am not alone and I can get through this.” Facebook Groups for Business 👉 (27 Hacks and Tips)
Creating retargeting ad campaigns on Facebook can be done without a high degree of Facebook Ads expertise, but there is a learning curve which can be time-consuming. Those looking to use Facebook retargeting strategically with little time available should use a professional Facebook management service such as Hibu. Leaving your Facebook ad management to the pros gives you more time and helps you get the most out of your ad spend. Social media for small business – Which ones should you use? (in 2019)
When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is. You’ll see how this feature can solve some very vexing problems, how it can impact your bottom line, and you’ll learn how to implement your own retargeting campaigns. Google AdWords Conversion Tracking // 2018 Tutorial
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