All about Social Media Marketing tools and training

Don't just choose a generic photo that could fit for any activity: try to fit your banner to your page's theme. Too many companies settle for generic lifestyle shots, which is unlikely to make people remember your page. So if you run a cake shop, ask yourself whether your Facebook banner could fit the page of a gardening business. If the answer's yes, you might want to consider redesigning.

Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right – you use Facebook retargeting ads. Facebook Retargeting AD 2019 | 10+ Millions Dollar Best Facebook Retargeting ads strategy 2019


Also, I have seen that on iphone (5s), the picture is displayed in the small box at the left ALSO in the timeline; I have seen other posts on iphone having the full pic at the top and I don’t understand what is the reason. I have also tried to add the og:image meta tag (in addition to the picture specified in the dialog box URL) but nothing changes.
Facebook is an open and public space, so you can't control everything people say. Instances in which it is appropriate to remove user content would include: advertorial content, harassment and abuse, derogatory or offensive language, threatening posts, and posts that contain sensitive information (credit card numbers, addresses, etc.). Instances in which you should address the comments instead of removing them include: customer complaints, negative commentary, and critical statements. You may not like what people always have to say, but in social, you always have to listen. Tips and Tricks on Hacking with PyTorch: A Quick Tutorial by Brad Heintz
Facebook Retargeting Ads cost the same as other Facebook advertising campaigns. Facebook requires a minimum daily budget of $1, or the cost of two clicks. This means if your cost per click is $2.50, then your minimum daily budget will be $5. However, the average cost per click on Facebook is $1.50. For a more detailed explanation about the costs of Facebook Ads, visit our article on Facebook Advertising Costs.

Some businesses have asked – why should I have to pay to ensure that my post is seen by users who are my followers? If a user has liked my page, they should always see my posts on their news feed, shouldn’t they? The answer to this question is no, because it assumes that users spend every waking moment of their life on Facebook’s news feed. For the health and safety of your Facebook fans, we hope this isn’t true! Pokemon GO Gym Raids Private Group Tutorial! How To Use Private Groups in Battle Raids System
I went ahead and installed the pixel because i wanted more visits to my music site. I started filling in the remarketing stuff in FB, then I came to the part about paying! I didn’t realise I had to pay so I’ve uninstalled the remarketing pixel in WP and delete everything in FB that I’d filled out. I hope I don’t start getting demands for money. Maybe you could add a note to your article that there will be payment involved in FB marketing. I guess I should have realised.

For example, an auto dealership gets a large number of visitors who search for specific makes and models, but they do not click the call to action “schedule a test drive.” The dealership uses this information to create ads that provide additional sales information on the cars the visitors were looking at, which further helps develop the user’s interest in the vehicle, leading them closer to converting users to take action, such as schedule a test drive or value trade-in.


In conversations with our partners at Facebook, this best practice surprised me personally. In the past, the goal of Facebook Advertising targeting was to be as specific as possible. However, due to increased competition and the evolution of the Facebook Ad platform, being super specific in targeting can lead to more costly results. When you go with super-specific targeting, you are telling the system that you want to serve ads to a certain amount of people no matter what. The Facebook Ad system then goes after those people and you as the advertiser are battling budgets for a presumably small amount of people who are also targeted by other advertisers. This drive costs up and Facebook doesn’t have much to learn from. When you go a little broader with your targeting, Facebook has more touchpoints to learn from and will automatically optimize to serve your ad to the people in your target audience who are most likely to take your desired objective action. While doing this, the system also looks for the best use of budget in attempts to drive more results for less budget. We recommend testing this for yourself. Specific targeting always seems great but consider going a little broader when trying to stretch your budget. How to Create a Facebook Pixel for Facebook Ad Tracking 2019
Engagement: Because we are building something rooted in relationships, you can take full advantage by joining in the conversation with your customers. They want to interact with your brand, and are going out of their way to do so. Honor that. The type of conversation will dictate the cadence and rhythm of your response. This is largely dependent on your product as well; for example, an airline's response rates to customer service issues ought to be rather quick, as their customers' needs are likely far more time sensitive than those in another industry. Only you can determine what is right for your organization and product, but at least in the initial stages of building a community, it's better to err on the side of faster responses. How successful are Facebook Ads 2019?

Adam Enfroy is a writer, content marketing consultant, and manages the affiliate program for BigCommerce. With 10+ years of digital marketing experience, he’s passionate about leveraging the right strategic partnerships and software to scale digital growth. Adam lives in Austin, TX and writes about selling online courses and scaling your online influence on his blog, adamenfroy.com. How To Master Group Conversations


I have a personal Facebook page that was created for an event that takes place every year. The personal page now has 4000 friends. The page is also used to inform people of other things relating to the event throughout the year (i.e. how to purchase shirts and the link, link to the band that is playing the event, boat rental place nearby and etc). I would like to maintain the ability to create an event and share it which you can’t do with a group (as far as I know anyway). Since my page already has 4000 friends do you feel turning it into a page would be effective? facebook business and personal page separate 

Some groups require that posts be approved by admins before being published for the group to see. In certain groups– especially those where controversy may happen frequently– this is a necessity, but if your group is large and active, it can also be an enormous time drain on admins. Being able to pre-approve posts from selected, well-trusted members will save you a ton of time and keep your moderation where you’re needed most. Facebook Ads 2019 | What is Facebook Pixel | How To use Facebook Pixel in Remarketing (in Hindi )
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!) Does Facebook pixel only track traffic from Facebook?
“It’s the age-old ‘if you’re happy, tell others’ mantra,” Shirley said. “Women love to share with other women, so we hope to continually move women along the I have a question > I received a thoughtful and meaningful reply > I want to tell all my friends spectrum. Every single day we get notes of gratitude—usually within the same theme: I was suffering in silence and now I realize I am not alone and I can get through this.” Mavic Mini | How To Fly Mavic Mini
Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service. Can Google Analytics track Facebook page?

I have done this and the Facebook pixel is tracking. However I am using the sign up form as well with the mailchimp API and I added the Lead and Complete registration aspects to the pixel in the header. They are firing as the chrome addon shows that however the sign up form isnt triggering as a sign up or registration complete. I am not sure if I am explain my problem well. So in business manage and the pixel I can see people visiting my site. But when they sign up the value for lead or complete registration is still 0. Any ideas why this occurs? I used the old FB conversion pixel and that was fine just this new one is so annoying!


Frequency: Frequency is how often someone saw your ad. An ideal frequency should vary depending on the type of ad you ran. For example, you’d probably only want someone to see a promoted piece of content once. But it might take multiple views of a Page Like ad before someone takes an action. If any of your ads have a very high frequency but low performance, it may be time to retire the ad. How to: Set up Facebook Business Manager and Ads Account

Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization. 17 Influencer Marketplaces for Brands and Creators on Instagram, YouTube, Facebook, and Twitch
Word of Warning: This can translate to more leads and sales for you. But keep in mind that spending too much time answering every notification can pull you away from other parts of your business. To add to that, if you don’t continue this conversational marketing theme on your website, people will quickly get frustrated. You can also use Facebook Messenger Bots to improve your response and generate more sales, hire more sales reps, or automate some of your processes.
How can you create your own video ad? First, understand Facebook video ad requirements including length and video size. We suggest keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload directly to the Facebook ads manager by following these instructions.
This (Sean’s comment) is the first place I’ve found that talks about the problem of link images getting cropped in the FB app on Android. My 1200×628 image shows fine on desktop browser and mobile browser, but shows only the centre part in the app, which of course looks terrible especially if there is text included. This seems to be the case whether I type a URL into a new post or share from my WordPress site. So glad it’s not just my imagination! New Powerful Facebook Targeting - Post Engagement Retargeting
So how do Facebook Exchange ads perform? The CTR for Facebook Exchange ads is 40% lower than for other web retargeting ads, like those offered by the Google Display Network. Other retargeting ads are also cheaper, with price per unique clicks costing 80% less than Facebook retargeting ads. Still, in terms of cost-per-impression and cost-per-click, FBX ads are considerably cheaper, so the monetary benefits depend on your business’s needs. These numbers are also subject to change as FBX ads begin to appear more often in the news feed. FACEBOOK ADS HACK! GET MORE ENGAGEMENT, LEADS AND SALES ON FACEBOOK
Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying. Complete FaceBook Ads Tutorial 2019 - MASTER FaceBook Ads in 1 Hour!
Allows group admins to report issues or ask questions directly to Facebook itself. Their goal is to reply within a single business day, and as anyone who has every asked Facebook a question knows, this is huge. I wouldn’t be surprised if they realized this was a necessity with subscription groups being tested (we talk more about that in the monetization section), but either way, it’s a great feature to have.
I’m a notice and always just use photos straight from my android. They’ve always been nice & large, whether horizontal or vertical. Just recently the photos are very small. Is there a simple fix? I don’t have time nor the knowledge to alter the photos as you have mentioned. I thought it might be my phone settings, but changing them didn’t make a difference. Does Facebook pixel only track traffic from Facebook?

Facebook bidding is the process by which an advertiser sets how much they are willing to spend for a user to click or like an ad, or take a specified action. Unlike other pay-per-click platforms, such as Google Ads, Facebook Ads is not based on a keyword bid. Instead, audiences are created by the advertiser during the ad setup process. They then set a bid for their chosen pricing structure and audience (CPC, CPM, CPV, CPA, or CPL) to determine ad cost and reach. How Facebook Ad Costs Work and How to Keep Facebook Advertising Costs Low


The network itself has transformed into one with highly customizable privacy and visibility settings. Users can dial down their visibility to the point where they are nearly invisible on the platform. They can choose which posts or updates are visible and to whom. Conversely, those users who have chosen a more all-in approach can leave everything completely public, from the images they're tagged in to their active stream on Spotify.
I am having trouble with Facebook Blocking me as an admin from adding people to the group. How does Facebook think people are able to use the group if we can’t even add people on a regular basis. There is never a warning just blocked. What is the solution for this. Seems like Facebook is knocking people down from exactly what they are trying to build. How to create a facebook account in android
This video training teaches you how to set up your Business Manager so you can run Facebook advertisements. Business Manager lets you manage your ad accounts, fan pages, audiences, pixels, product catalogs, and other assets on Facebook. You can work on all your assets in one place. You are able to share access with partners, agencies, coworkers, virtual assistants, and more without sharing your login details.
The goal of the group is to allow reporters to connect with the newspaper’s most dedicated readers, sharing information about how they do their work, where story ideas come from, and how the job of political reporting gets done. While the group has fewer than 4,000 members (compared to the more than six million followers of The Washington Post’s Facebook Page), it is very active, with multiple posts per day. Export Email Addresses from Facebook Contacts
There are a number of different ways to use Facebook retargeting, from showing ads of products a user has shown interest in on your website to promoting a special offer to recent site visitors to incite sales. Every business will use Facebook retargeting differently, depending on their business and advertising goals. For example, a local yoga studio could use Facebook ads as a reminder to those who last registered for a class two weeks ago to encourage return customers. How To Create Facebook Cover Videos Using Premiere Pro CC
How do social media managers keep up with all of those posts they need to publish? By using a social media content calendar. Just as it sounds, a social media content calendar is a spreadsheet where you write out posts in advance and slot them for specific times. Aside from keeping you sane, a content calendar will help you keep tracking links organized and make it easier to evaluate the overall mix of format and topic you’re posting. Advanced Retargeting Facebook Ad Strategy 2019
Hey Jamie, we often help our cleints out on a weekly basis with getting the design right on Social Media. I was due to write a blog post on this but really cant fault anything you have here (especially with the constant updates with the ever changing social media platforms). Would you be so kind to let me reference this page in a blog post full link back to this site and credit to the author? Using Pixels to Retarget Prospects With Facebook Ads - Custom Audience And Lookalike Audiences
Can I add something to the “403px” debate on Facebook timeline images? What I found was the width is key. When I posted an image 403px high but less than 403px wide, Facebook scaled the image up to be 403px wide with the result that it truncated the bottom off – which was now greater than 403. When I made sure the original image was 403px wide (and 403 high), it behaved itself. So, key message is make sure images are 403px wide and if you want the entire image to display make it 403px high too. Hope this is helpful.
Dear fb, I always have loads of troubles w fb groups. Groups bully me w rules that people break. I always get in trouble and never do anything wrong. There needs to be more Human Resources for problem solving cause nobody sees situations correctly and blame wrong person. The block can’t always be a solution. Please please do something about groups. How to create, post and administer groups in Facebook
If you’ve come across this page, you’ve no doubt found out for yourself that working out what image sizes to use on Facebook isn’t as easy as it could be. It involves some wrangling to get the results you want. Each type of image on a page, profile, and timeline has its own size and quirks. And Facebook never has been very good about making its help pages easy to find. Facebook Retargeting Ads | Easy Tutorial
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product.  👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
In April of 2016, Shirley Weir of Menopause Chicks posted an online survey asking women what topics they wanted to learn more about. She had planned to use the answers to inform the content she would develop for her website, but when she learned that 70 percent of respondents said they didn’t have anyone to talk to about perimenopause or menopause (or that they would never talk about it with anyone), she decided it was high time to create a safe place for those discussions to happen.

For all those focused on conversion, this course might be the best. The course focuses on how to find high converting ad images, make ad copies that click with your target audience and make them interested in buying from you. You will learn how to promote your content, generate more leads, build your list and sell more products faster and cheaper. Key USP : This training helps you save money by helping you allocate your budget wisely. Created by Sandor Kiss and Patrick Dermak, they’ve taught more than 200,000 students between them. While you take a moment to gulp that, we say you better have a good look at their course here. How to Create a Facebook Pixel for Facebook Ad Tracking 2019
To help you get the most out of your social media profiles, we’ve produced an infographic “The 2019 Social Media Image Sizes Guide” that tells you the best image sizes for each social network and image types; and to make certain that you’re up-to-date with social media platform optimization. This graphic will be constantly updated, so if the networks change their formats, we will be the first to show it in this graphic. NEW Beginner's Guide to Facebook Retargeting Ads 2019 - FB Pixel, Custom Audiences | #ChiaExplains
When you’re finished, your linked page, description, tags, and location will appear in the right sidebar of the group beneath the box you can use to invite friends (from your personal profile) to your group. Keep in mind that many people are annoyed when they’re added to a group without being asked to join. So if you use the Add Member button, only add people you know are 100% interested.

In the past, I’ve saved JPGs for Facebook profile images at the exact sizes I was advised (180px x 180px @ 72ppi). However, they were visibly low rez and pixelated. So I increased the variables ( to 1000px x 1000px) and, sure enough, it then looked sharp. I can’t remember for sure, but I might’ve even gone with a traditional print ppi of 300. Maybe 150? Either way, the outcome was decent.
Back in 2013, Facebook removed any reference to the 20% rule on text in cover photos ... but that doesn't mean you should go wild with using text in your cover photo. The previous rule said that only 20% of your cover photo could be text. Personally, I thought that was way too restrictive for marketers, but the sentiment behind the rule was a good one. OMG This Happened at Facebook + Instagram Headquarters!
Once you’ve brainstormed a potential headline, plug it into this tool. It’ll spit out an overall score for your headline, along with a detailed assessment of its structure, character count, sentiment and previews of what it would look like in email subject lines and ad copy. Perhaps the most valuable aspect of this tool is the link provided in each section that offers tips, examples and case studies. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)
If you’ve followed the WordStream blog since its inception in 2009 (thank you for your patronage) you know we’ve written a metric ton of Facebook content: Facebook ad benchmarks. How to lower your Facebook ad costs. Using Facebook ads to drive webinar registrations. Common Facebook ad myths, debunked. Using Facebook ads to advertise your Facebook ads on Facebook. Ok, not that one. Point is, there’s a lot to comb through if you’re shooting for Facebook ad mastery.

Dear fb, I always have loads of troubles w fb groups. Groups bully me w rules that people break. I always get in trouble and never do anything wrong. There needs to be more Human Resources for problem solving cause nobody sees situations correctly and blame wrong person. The block can’t always be a solution. Please please do something about groups. How To Set Up Your Facebook Pixel For Beginners In 2019 | Easy Facebook Pixel Tu
Does Facebook Groups have a way to include a non-Facebook member (someone who refuses to get a Facebook account for whatever reason) in a Facebook group activities via email? For instance, a small apartment building has a private group, but not all of the tenants use, or want to use, Facebook. It would be nice to be able to include these holdouts in the goings-on (posts, photos, etc.) of this group via email bidirectionally, meaning they get an email containing all posts *and* their email reply registers as a post in the group on the Facebook side. Is this possible? Yet? Hoping so! Thanks!! 🙂 How To Remove Facebook Video Icon, FB Video TV icon Kaise Remove Kar Sakte Hai (
Before you go live, write a compelling title that will show up alongside your live video. Then use the two arrows in the upper right corner to determine if you want to change the camera view to the selfie view or vice versa. Lastly, decide if you’ll hold your phone vertically or rotate it sideways to landscape. As you'd do on your desktop, press the blue “Go Live” to start broadcasting.
Privacy settings come in the form of "Open," "Closed" and "Secret." Open groups are public -- members can see the group and who else is in it. If the open group is within your network, users within your network can see what members post in the group. Anyone can see closed groups and who else is in them, but only members can see what is posted. Secret groups are private to members -- only members can see the group, who else is in it and what other members post. Facebook Groups for Business 👉 (27 Hacks and Tips)
Thank you for updating the informations to 2016. However I have one small suggestion: you could include the name and not only the icon for the social media services because not everyone knows every channel. I know 4 out of them and the rest I can’t even google quickly and need to find out first which logo stands for which service. But otherwise you did a great job! Get Paid To Use Facebook & Twitter.( Legit Social Media Jobs )

Some groups require that posts be approved by admins before being published for the group to see. In certain groups– especially those where controversy may happen frequently– this is a necessity, but if your group is large and active, it can also be an enormous time drain on admins. Being able to pre-approve posts from selected, well-trusted members will save you a ton of time and keep your moderation where you’re needed most.
Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.
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