All about Social Media Marketing tools and training

If groups related to your business already exist, you should definitely get involved to keep an eye on the conversation, learn from what people are saying about you, and help provide the brand’s perspective. You might even uncover some potential ideas for new product development. (We’ll get into more detail about finding and joining existing groups below.) But you should also create your own official group as the brand-endorsed meeting place for fans on Facebook, so that you can grow those relationships in a context that gives you greater control. 🔵 Is Facebook Stock A Buy ❓ Invest In Facebook Stocks 🔵
I am having trouble with Facebook Blocking me as an admin from adding people to the group. How does Facebook think people are able to use the group if we can’t even add people on a regular basis. There is never a warning just blocked. What is the solution for this. Seems like Facebook is knocking people down from exactly what they are trying to build. Torchvision 0.4 with Support for Video: A Quick Introduction by Francisco Massa 

You can’t entirely prevent the from printing them, but you can certainly keep them small enough that any prints won’t look great. For that, somewhere around 800px to 1000px across the longest edge is probably a good target. While it will still allow printing at “full” resolution (240ppi-300ppi) up to 3-4 inches across, it won’t look great for printing any bigger. But it is big enough to still show off the image well when displayed on screen. You can of course go smaller, too. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)
If you have no knowledge about Instagram marketing but want to get started then this certification will help you with that. Commence by building a powerful and professional profile on the platform. Along the duration of the classes, you will learn to develop strong relationships with your followers and use the proven marketing skills and follower funnel technique to convert followers to paying customers. Additionally, this program keeps you updated with the new features and helps you to incorporate them to grow your account and business. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
When you choose the option to use a photo as your profile photo then FB displays how it will look and gives you the option to crop the photo if it’s too large. Or, you can just upload the photo to your own editing program and resize it to FB dimensions 180X180, or go larger just so long as its a square. If the album photo is more of a rectangle then I use adobe photoshop and play with the resize “canvas” option to get it as close to a square as possible, which is really fun because it forces more creativity. Have fun! Facebook is, 'too cheap to keep ignoring:' Barclays

Hi, why is it that no matter what size of image I upload to the Group cover window, FB stretches it beyond the dimensions of the window image area? I have inspected the image size window and it appears to be 820px wide by 428px high, uploaded an image by that size and it still shows up stretched beyond the cover window dimensions on all sides. Please help. Thanks.


Thank you for updating the informations to 2016. However I have one small suggestion: you could include the name and not only the icon for the social media services because not everyone knows every channel. I know 4 out of them and the rest I can’t even google quickly and need to find out first which logo stands for which service. But otherwise you did a great job! Facebook Data Center
Thanks for a great cheat sheet! I do however have a problem with Custom 360 Video Thumbnail – no matter what seize I use, it always comes out all blurry. I tried with the 1200×675 px but the edges are cut out. 1080×1080 fits right but again, the picture is very blurry and the text is impossible to read. Any suggestions on how to make the image clearer? (:
CPCs tend to be lower for Facebook Ads than Google Ads, but what you need to keep in mind is that user intent is different on each platform, as well as click-through and conversion rates. Facebook may be cheaper, though Google users are more likely to make a purchase or take an action after clicking on a search ad. Learn more by reading our article on the differences between Facebook and Google ads. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
Facebook event photo sizes are different in various locations. The correct Facebook event cover photo size is 1920 x 1080 pixels with a 16:9 ratio. Wider images will have the sides cropped. Taller images will be cropped top and bottom. There are online Facebook event photo maker tools, but it’s really easy to resize image for Facebook event yourself.
Business Manager is Facebook’s portal for advertisers, allowing you to quickly manage multiple assets such as business pages, ad accounts, pixels, product catalogs and employees all in one place. It’s a very powerful tool that every advertiser should be using, but the downside is it can be complex to master, which is why we created this Business Manager Mastery live webinar.
The laws of the land (aka just your group) will then be placed in the About section of your description, making them easy to see and notice. This can be found under the “Moderate Group” section that Admins will see, and then under the “Create Rules” tab. Facebook will actually have example rules that you can use, but you can start from scratch, too. How to Effectively Use Facebook Groups for Business
He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. How to Hide the Facebook Group You Joined for Privacy of Facebook Account
I work for a bank and our facebook was established using the main bank site information. We also have two other branches. At one of the other branches someone “checked in” and another facebook page was established. I located that page and took control of it as admin. I have two facebook pages now but what I would like is to merge them together so I just have the one so that no matter which branch you are at if you “check in” it appears on the main facebook page and identifies what location you were visiting. Can this done?? Facebook marketing for dummies
On that note, make sure the content you post to Facebook is highly shareable. It’s the best way to expand your organic reach. According to a study by the New York Times Customer Insight and Advertising Groups, “marketers should be focused on providing content that enhances consumers’ relationships with one another.” In other words, create valuable and entertaining content that followers will be happy to share with their connections. The Complete Facebook Marketing Course
This is tad bit off of topic.. but hoping you can help. We know now that we want a group… but it’s the privacy setting that’s confusing. FB has a table that tells you about the security, however the last entry reads “who can see stories about the group on FB (like in news feeds and search” For closed it says “anyone” and for secret is says “only members”. What are “stories about the group”. This statement is contradictory to the rest of the table. We want a group that people can find, but that no one but members can see the contents of, including photos posted, posts, etc. Are these considered “stories”? how to recover facebook password without email and phone number

Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community. Use Your Facebook Group as a Learning Platform (for Training or an Online Course)
You can create a Custom Audience from your list, Facebook Pixel data or Facebook SDK to specify the people you want to reach with your remarketing campaign. Your pixel or SDK can automatically add people to a Custom Audience based on the specific actions you’re most interested in targeting, like people who visit your site homepage or people who view a product but do not make a purchase. This can help you create ads that are relevant to where people are in their customer journey. Facebook Ads Targeting Tutorial - Engagement Audiences & Retargeting Video Views
I run a group and the essence of it has been totally lost. I and many others Im sure, have the same problem you describe. Its Fb or their nutty algorhthm that “administers” your group now. Deciding who, how and when. I am fuming. The dynamics of the group has been destroyed. My posts disappear into thin air. Havent a clue who sees them but have been carrying out a little research and I only have fb to thank for their wretched ridiculous high tech hype for destroying the hard work of administrators and time spent keeping their members up to date. If your members dont react they dont get im afraid…and they may miss out considerably and just give up being a member. High profile groups eg 2000 members or more dont feel it so hard. Probably dont notice. Very sad. Im talking about the average 100-200 members
In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways. Social-networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.[104] This may be an unethical or ethical feature to some individuals. Some people may react negatively because they believe it is an invasion of privacy. On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests. Consumers like to network with people who have interests and desires that are similar to their own.[105] Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales. Managers invest in social media to foster relationships and interact with customers.[106] This is an ethical way for managers to send messages about their advertisements and products to their consumers.
“Creating a private online Facebook group seemed like the most natural thing to do,” Shirley said. “It was quick and easy to set up, and my tribe ‘lives’ on Facebook. It was the perfect launch into creating two-way and group conversations about the perimenopause-to-menopause transition that allow women to get informed, know their options, and then make the health decision that’s best for them.”
Sponsored radar – Radar picks up exceptional posts from the whole Tumblr community based on their originality and creativity. It is placed on the right side next to the Dashboard, and it typically earns 120 million daily impressions. Sponsored radar allows advertisers to place their posts there to have an opportunity to earn new followers, reblogs, and likes. The Truth Behind All Successful Instagram Influencers and Online Brands
I have a business selling liquidation items online only. I created a group to sell my items that members can purchase only from. No selling. Here members of the group contact me when interested in an item. Would I be better to create a page instead? Could it be used in the same manner and how would I transition without losing existing members or should I create both? Facebook Tutorial For Setting Up A Business Page
Estimating your return on ad spend (ROAS) can help you budget for your ad campaign and maximize revenue. To calculate your ROAS, we recommend starting with a CPC pricing structure. Determine likely monthly clicks by dividing your ad budget by your industry’s CPC. Then, multiply your monthly clicks by your average conversion rate to find your number of new customers per month. Multiply that by estimated customer value to get revenue. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
If you have access to your website's code, you can add the Facebook pixel yourself. Simply place the Facebook pixel base code (what you see when you create your pixel) on all pages of your website. Then add standard events to the pixel code on the special pages of your website, such as your add-to-cart page or your purchase page. For full step-by-step instructions on adding the Facebook pixel to your site, visit the Help Center.
The code of ethics that is affiliated with traditional marketing can also be applied to social media. However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. With the invention of social media, the marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers like to hear from advertisers, how they engage online, and what their needs and wants are.[101] The general concept of being ethical while marking on social network sites is to be honest with the intentions of the campaign, avoid false advertising, be aware of user privacy conditions (which means not using consumers' private information for gain), respect the dignity of persons in the shared online community, and claim responsibility for any mistakes or mishaps that are results of your marketing campaign.[102] Most social network marketers use websites like Facebook and MySpace to try to drive traffic to another website.[103] While it is ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Social networking websites are becoming wise to these practices, however, and are effectively weeding out and banning offenders.
Since its inception, Facebook has become an integral component of people's online social presence. For many, Facebook is the only online social network in which they participate, though the level of engagement varies across the user spectrum. From those that check the network periodically throughout the week to those who are almost compulsively active, the core driving force to participation is connection: connecting with colleagues, friends old and new, alumni networks, and for an increasing percentage of users, even professional connections. DON'T Download The FaceBook Messenger App
Great info! One question: I admin a Page for my work using Business Manager. I’ve just set up a new group and linked it to the Page. My problem is that I’m seeing notifications of comments on my *personal page* instead of on the business Page that the group is linked to. Any suggestions? I resisted setting up a group for a long time, because I didn’t want to handle the admin duties through my personal Facebook account. So this solution initially seemed like genius, but now I’m a little frustrated. Thanks! Facebook Business Page - Setup the RIGHT WAY

Most recently, Facebook has changed profile thumbnails from square to circular. I know that if you attempt to change your picture via smartphone, you will be required to crop both the thumbnail, and the picture itself. However, by changing it from a desktop or laptop, you can skip the cropping for the actual picture. The issue I’m running into isn’t so much the fact that you have to crop the thumbnail, but rather that Facebook won’t allow you reposition the crop. I have an image I’d like to use but since I can’t choose how to position the crop window one of my eyes get’s cut off, so it looks kinda weird. I tried zooming the window but I just can’t get anything that doesn’t do the same. If I could position it differently it wouldn’t be an issue. Is there any way around this other than meticulously playing around with the image until it aligns right? Sorry for the long response but it’s annoying when changes like this are made but it makes something simple more difficult How To Retarget Website Visitors On Facebook In Less Than 10 Minutes!
Adam Enfroy is a writer, content marketing consultant, and manages the affiliate program for BigCommerce. With 10+ years of digital marketing experience, he’s passionate about leveraging the right strategic partnerships and software to scale digital growth. Adam lives in Austin, TX and writes about selling online courses and scaling your online influence on his blog, adamenfroy.com. How To Master Group Conversations
If, like me, you are looking to build your business, then this course may provide you the perfect way! When I first started this page, I spent $30 on just 300 likes. I did not know the ways in which you could get low cost likes! I was foolish and naive, but after a lot of pain and frustration I finally figured how to get the best possible costs for Likes. I share with you the precise formula you need to follow, along with me implementing it live for you to follow.
What I’m struggling with is the option to limit the potential members to multiple countries. Specifically I’d like to make the group invisible to Asian Facebook members, as I’m blocking 25-40 spammers from Indonesia specifically per day. All of these accounts are brand new (less than 6 months old) and with 2-3 friends and multiple groups that they belong to. Facebook Groups | How To Grow A Facebook Group To 11,698 People As A Beginner (In any Niche)
Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors. Facebook Instagram KPIs Spreadsheet Template
I have also used YouTube Ads in the past where the lowest possible cost is 1c per video view. Which means for 1000 views, you will pay $10. In this course, I show you how you can get Video Views on Facebook for 0.0003 cents on Facebook, which means 1000 views is only 30 cents!! You are virtually paying NOTHING! And that is the magic I teach you in this course!

Depending on which devices you choose, certain ad placements may not be at your disposal. In addition, certain placements work best when utilized in conjunction with specific campaigns—traffic campaigns, engagement campaigns, etc. For an in-depth exploration of how best to utilize Facebook ad placements, check out The Ultimate Guide to Facebook Ad Placement Optimization.   Facebook Marketing For Beginners in Hindi Free Course

To post on your Facebook Page, look for the white box below your cover photo that says “Write something …” and simply begin typing. When your update is ready to go (after a proofread, of course), hit “Share Now”. From this field, you can also add a photo or video, tag a product or location, run a poll, or schedule or backdate your post if you so choose.


Whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply informing some subset of Facebook’s 2 billion users what time your widget shop closes on Tuesday evenings, Pages are one of the most important online properties that you can plant your flag on. They’re a necessary tool for businesses operating in the 21st century.
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
This will take some trial and error to pin down for your specific business (using engagement data gleaned from Page Insights). But research generally shows that the best time to post is Thursday or Friday from 1 to 3 p.m., so that’s a good place to start. Since it’s important to post consistently, create a content calendar to help balance your mix of content types and keep your posting schedule on track.
After selecting the terms and conditions for retargeting, you will see the code that we need to install our website. If you are familiar with installing things like Google analytics or other tracking pixels, this should be easy for you. If you have a WordPress site, it’s really simple to install this as well. I’ll show you where to put it in the next step. New Facebook Update 2019

We have a page for our bank. We are currently running a promo asking our customers to take a picture with our banks koozie and post it to our page. Problem is, it won’t post to our feed, only to the visitor posts. You then have to click on visitor posts to view them. Is there a way to make these show up on our feed without having the bank page share each post? How to Create An Engaged Facebook Group


That’s right in the wheelhouse of the Graphics Interchange Format (GIF).  Why make a 5-minute video to tell your brand story when you can evoke the reaction you’re looking for in less 10 seconds? GIFs exist in the space between images and videos—they’re essentially very short videos which play on a loop, but which don’t require nearly the amount of time and resources to make. Here’s a great example of a GIF ad we created for our AdWords Performance Grader:
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Many households share devices, whether it's using the computer that is closest to you or watching on the same digital media player like a Roku or Apple TV. If people remain logged into Facebook on that device, the company has access to multiple people's browsing history. Facebook is also excellent at tracking behavior across devices, since people use the same login on different devices.
Moderation: Brands have increasing levels of responsibility for user-generated content posted on their walls or in comments. You'll want to proactively think through your stance on inappropriate content on your Facebook page, and your best practice would be to make this stance publicly available. This lets your community know what you will and will not allow, lessens the chance of a surprise, and builds a sense of safety and sets expectations. How to recover deleted message/Photos on facebook? {HINDI}

Facebook brings you a series of courses to reach out to more people and increase awareness of your business. The programs are divided on into various categories such as build awareness, choose ad format, distribute and monetize content, drive consideration, lead generation and more. You can choose one or more courses that best fits your requirement based on your expertise level. By the end of the classes, you will have the confidence to apply the skills acquired to your business. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
You’ll notice that there’s also a second row of page types you can choose from. These options are tailored to promoting art, entertainment, and causes/online communities. Since there’s less commercial intent in these niches, some of the nuances we touch on in this guide won’t be applicable. Many components of these pages do overlap with those of SMBs: if you’re starting from scratch, there’s value to be had from this here post. How to Logout from Facebook Messenger 2019 || LOG OUT FROM MESSENGER ||
This is tad bit off of topic.. but hoping you can help. We know now that we want a group… but it’s the privacy setting that’s confusing. FB has a table that tells you about the security, however the last entry reads “who can see stories about the group on FB (like in news feeds and search” For closed it says “anyone” and for secret is says “only members”. What are “stories about the group”. This statement is contradictory to the rest of the table. We want a group that people can find, but that no one but members can see the contents of, including photos posted, posts, etc. Are these considered “stories”? Facebook Group -- When To Post Analytics
When done well, Canvas ads can be seriously engaging: 53% of users that open a Canvas ad view at least half of it, and the average view time per ad is an impressive 31 seconds. The reason? The ability to mash together several different ad types (carousel ads, video ads, single image ads, etc.) allows for unmatched storytelling ability—you can really immerse the user in your brand experience.
Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Build an active community of people talking about your business. It’s a great way to gather customer intelligence. What are people really saying about you? It’s like a focus group with unlimited members—and you can facilitate conversation or ask questions. Facebook Marketing for Dummies | How to Build Your Business on Facebook

Facebook event photo sizes are different in various locations. The correct Facebook event cover photo size is 1920 x 1080 pixels with a 16:9 ratio. Wider images will have the sides cropped. Taller images will be cropped top and bottom. There are online Facebook event photo maker tools, but it’s really easy to resize image for Facebook event yourself.


Designed to act more like a personal profile for businesses, public figures, and organizations, a Facebook page is basically a place to create an authentic representation of what you’re about. It’s very similar to a basic profile in structure and function, but the intent is for the actual page to become the entity rather than the person behind a profile. For instance, your brand is what’s known by its page – e.g. the Coca-Cola brand and its page and promotions and fans, not the CEO of the company and its followers. How to create a Facebook business page - step by step instructions
I used to create an album and add as much photos as I want not just 30 photos !! And when i add more photos to the album the next day it shows on my friend’s timeline that I added that amount on photos to the album so they show as a single post at the end. All the comment and likes i get shows under the album but bow i dunno what happened i crratrd a new album but i am bot able to add more than 30 photos at once and when i add new photos to the album they show as a new post as well !! Does any1 knows how to add more photos to an album eithout postibg a new post How do you know if your Facebook ad is working?
No matter what shape image you upload as a header image for an even post, it’ll be cropped to an aspect ratio of 16:9. For best results, upload an image that’s 1920 by 1080 pixels. But something to watch out for is that in the main event view it’s scaled down quite a lot, so don’t use fonts that are too small (people can click on the image to open a larger version, but not everyone is going to do that). How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy
When you’re finished, your linked page, description, tags, and location will appear in the right sidebar of the group beneath the box you can use to invite friends (from your personal profile) to your group. Keep in mind that many people are annoyed when they’re added to a group without being asked to join. So if you use the Add Member button, only add people you know are 100% interested.
I’m in a group for women writers that lists freelance jobs, and one thing I love about it is that the moderators and other members will jump to tag each other so that the right candidate finds that job. Similarly, I’ve seen plenty of groups where members tag each other for expertise and opinions, even if it’s just a discussion. This is extremely valuable, and when you tag members, it shows that you remember them and you value their opinion. It’s an excellent way to get them engaging more often. Just don’t get spammy with it. How To Recover Deleted Facebook Messages - Restore Deleted FB Messages
You’ll also need to get familiar with Facebook demographics. Once you know who uses the platform and how that maps back to your target customer, you can take a look at Facebook Audience Insights. Use the tool to drill down into the nitty-gritty details about potential customers. Find information on things like age, gender, education, relationship status, location, language, Facebook usage, and even past purchase activity. (For more details, check out our full tutorial on Facebook analytics.) Facebook Marketing For Business - 4 Best Tips
This is SO very helpful…thank you. I’m also looking for the size of the images that display when you highlight a post that is a photo (the same as milestone photo dimensions?) and the optimal size of a photo to display when a photo post is “pinned” to the top of the new page timeline. I’m noticing that when you upload an image it will display nicely in the light box, but it gets cropped when you display it on the timeline. I’m looking to design an image that can be “pinned” to the top of a page and look optimal, without having to click on it to view it in light box mode. Any suggestions?

If groups related to your business already exist, you should definitely get involved to keep an eye on the conversation, learn from what people are saying about you, and help provide the brand’s perspective. You might even uncover some potential ideas for new product development. (We’ll get into more detail about finding and joining existing groups below.) But you should also create your own official group as the brand-endorsed meeting place for fans on Facebook, so that you can grow those relationships in a context that gives you greater control.
Yes, it’s paving the way to advertise in groups. My biggest concern was that I’d build a community and someone else could advertise their product into it. Doing it this way (connecting the group to a page) means FB can tell that my group is “owned” by a business. I can now also advertise directly into the group and boost interaction etc. It’s rolling out a lot better than I imagined 🙂
The first step in Facebook retargeting is to get your Facebook Pixel installed and confirm it’s firing correctly using the Facebook Pixel Helper. A correctly embedded Pixel will automatically begin tracking all of your site visitors, no matter how the users landed on your site. The data collected by the Pixel automatically imports into the Facebook Ads Manager, where advertisers can then use the data to create strategic ads using custom audiences. Facebook Marketing For Individuals - How to succeed With Facebook Marketing 

Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers, etc.
By creating a Group, the team is given a private forum to share ideas on the project and post updates, just like with a Page. Still, all information is shared only with those within the Group once it's made closed. Others will still be able to see that the Group exists and who are members, but they will not be able to see any posts or information within the closed Group unless they are invited. How to SELL sneakers on Facebook - SOLD my Jordan 1 SBB Satin for $1100
This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
While being a great designer can help, if you focus on creating images that stand out, you will still be way ahead of the game. Instead of trying to create an image from scratch using lots of graphics, use an interesting photo of yourself in action with bold text overlaid. Or even just an interesting image of your product where it looks enticing will go a long way towards grabbing your audiences attention. Facebook Categories Video Tutorial
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