All about Social Media Marketing tools and training

You’ll also need to get familiar with Facebook demographics. Once you know who uses the platform and how that maps back to your target customer, you can take a look at Facebook Audience Insights. Use the tool to drill down into the nitty-gritty details about potential customers. Find information on things like age, gender, education, relationship status, location, language, Facebook usage, and even past purchase activity. (For more details, check out our full tutorial on Facebook analytics.) 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!


According to Facebook, the best way to run campaigns is to activate all placements. This allows the Facebook Ad platform to optimize against which placements are achieving your desired objective at the most cost-effective rate. They call this Placement Optimization. The logic here is that the more placements that you use, the more data the Facebook Ad platform has to learn from. The more it can learn, the better your campaigns can perform! Even though this is one of Facebook’s own recommended best practices for Facebook Ads, it is important to consider where YOU as the advertiser want the ads to show. For instance, ad placements on Audience Network won’t generate engagements. If you care about that metric, you might want to omit Audience Network from your efforts. We recommend going to market utilizing Placement Optimization and nurturing what performs the best!
By creating a Group, the team is given a private forum to share ideas on the project and post updates, just like with a Page. Still, all information is shared only with those within the Group once it's made closed. Others will still be able to see that the Group exists and who are members, but they will not be able to see any posts or information within the closed Group unless they are invited. Google Adwords: Adwords Optimize For Conversions Tutorial (EASY)

I am confused how my activity log is not even showing an art work I posted to the group also, prior to being blocked. The art work also contained text a long explanation of the art work. I can’t find this on my activity log either. Another artwork was placed in the groups post, which is still there if I wish to continue with the group when the period of penalty is over, but this art work still does not show on my activity log that I posted it? How can I protect my artwork if it shows in a group but not my activity log as being posted to the group?


Great article on image sizes for FB and their power to use our images as they like. I have recently opened a page on FB but am now concerned about my images being borrowed by them or anybody else for that matter. It seems majority of FB users are not aware of what they are signing up for. There must be a lobby to fight against FB policy. Is there any? How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)
Want to become a Facebook Ads expert? JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASED CONVERSIONS FOR VIA FACEBOOK ADS! Facebook Marketing is a REQUIRED skill for anyone with a product, service, brand, or public figure they need to PROMOTE! Join our 200,000+ students who have MASTERED Facebook advertising with out A-Z Facebook Mastery Course!  Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7 

With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go, and still access most of the functionalities of Ads Manager. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules. Convenient push notifications keep you informed on the go. How to Make Facebook Ads Like Billion Dollar Companies (Human Psychology Hacks!)
This will take some trial and error to pin down for your specific business (using engagement data gleaned from Page Insights). But research generally shows that the best time to post is Thursday or Friday from 1 to 3 p.m., so that’s a good place to start. Since it’s important to post consistently, create a content calendar to help balance your mix of content types and keep your posting schedule on track. Do Facebook Ads Work 2019?

In most situations, PPI setting doesn’t actually matter much. But if you want to match it to the output, typically printing is done at somewhere around 200-300ppi, typical screen monitors are at 72ppi. High resolution displays like new generation iPads, etc, use a higher ppi display setting. But ultimately what really matters is the number of pixels in width and height. Facebook Retargeting Tutorial for Affiliate Marketing 2019 | Increase Sales using FB Retargeting


Hey Jamie, we often help our cleints out on a weekly basis with getting the design right on Social Media. I was due to write a blog post on this but really cant fault anything you have here (especially with the constant updates with the ever changing social media platforms). Would you be so kind to let me reference this page in a blog post full link back to this site and credit to the author?
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert!
This is the ‘Golden Ticket’ in the world of advertising. No matter how good or enticing an ad is, it all comes down to the most valuable question: “did the audience press the click button?”. Great ads have the power to make potential clients, REAL clients. So be sure to leave a sense of urgency to your advertisement that will make the audience actually click on your ad. The best way to achieve this is to always ensure that you have a clear CTA (call to action). Your conversion rates will always increase with clear instructions like “Shop our new range today!” or “Redeem your 10% discount before midnight”. 10 Facebook Ads Optimization Tactics You Need To Use

In April of 2016, Shirley Weir of Menopause Chicks posted an online survey asking women what topics they wanted to learn more about. She had planned to use the answers to inform the content she would develop for her website, but when she learned that 70 percent of respondents said they didn’t have anyone to talk to about perimenopause or menopause (or that they would never talk about it with anyone), she decided it was high time to create a safe place for those discussions to happen. How does Facebook Pixel work? Best Explanation ever!
Facebook event photo sizes are different in various locations. The correct Facebook event cover photo size is 1920 x 1080 pixels with a 16:9 ratio. Wider images will have the sides cropped. Taller images will be cropped top and bottom. There are online Facebook event photo maker tools, but it’s really easy to resize image for Facebook event yourself.

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most.
Moderation: Brands have increasing levels of responsibility for user-generated content posted on their walls or in comments. You'll want to proactively think through your stance on inappropriate content on your Facebook page, and your best practice would be to make this stance publicly available. This lets your community know what you will and will not allow, lessens the chance of a surprise, and builds a sense of safety and sets expectations. Contact Facebook Support for Problem | Get in Touch with Facebook Support in 3 M
If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then there is no guarantee if their news feed is swamped by other posts. That’s where Promoted Posts comes in – it ups your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans. How To Create A Facebook Group (2019)
Hi, my FB cover photo looks great on my laptop, but on my phone, it gets completely cut off (the focal point of the image is on the right side, which doesn’t appear at all when the phone is vertical). Is there a way to set the cover photo image to be right-aligned, or something along those lines so that the right side of the image appears on my page? Thanks.
The desktop cuts off 247 vertical pixels of the image. So here’s the trick. I use photoshop, so I make a canvas that is 1200×675. Then you make the important stuff in your header fit within an area that is 1200×428 at the bottom of the image. So lets say a picture, the musician’s name, and the date & time. Leave the rest of the canvas blank. Then you can put non-essential info like cost, address, etc. at the top in the 247 pixels that will be cut off on the desktop version. Save it. Then when you upload the pic to FB, you get the option to reposition the image. Position it so that you are at the bottom of the pic you just uploaded & save. Then the desktop version will show just the bottom 248 pixels with your major info, and the mobile version will show the whole thing with the the additional info. Hope this make sense and helps someone…. How To Retarget Website Visitors On Facebook In Less Than 10 Minutes!
I don’t know David, I’ve got it on a page with just 130ish likes here https://www.facebook.com/spiritedentrepreneur/ and my main page has just under 3k of likes. Maybe the 100 likes are the trigger point? I know Canada doesn’t have it yet, and some places in the U.K don’t have it, but Austrailia and the U.S do have it. My main page is verified, others are not… I just think it’s a big project that will roll out over time.
A very helpful piece of information my friend you have shared with us here. I am really thankful. Facebook has a nasty habit of changing stuffs without informing. Moreover they tend to push such updates in parts and hence some pages are up-to-date and some are still stuck with the old layout. But now I have got the average idea about how to still control the photograph views on my Facebook timeline. Thanks again.
A local bakery is using the Facebook Pixel to track user behavior on their website. They find that the majority of users go to one of three pages from their homepage: their menu, catering services, or wedding cakes. Their goal is to increase their sale of custom wedding cakes, so they create Facebook ads focused on their custom cakes targeted to users who spent at least two minutes on their wedding cakes webpage, rather than showing a generic bakery ad. Login to Facebook.com | Facebook Login Sign In 2018 | www.facebook.com Login
Facebook event photo sizes are different in various locations. The correct Facebook event cover photo size is 1920 x 1080 pixels with a 16:9 ratio. Wider images will have the sides cropped. Taller images will be cropped top and bottom. There are online Facebook event photo maker tools, but it’s really easy to resize image for Facebook event yourself. The $200 Club: Will Facebook Beat Alibaba There First?
Buzzsumo.com: Buzzsumo shows users what topics are trending in the moment. You can also search specific topics related to your group to find the most popular articles and which social media platform they were shared on. Here’s what Buzzsumo comes up with when I type in “social media marketing.” These are the top three articles in the past week. I can share this popular content inside my group to support and educate members. Welcome to Facebook!
Hi, I run an online newspaper & classifieds site and I have some promotional images that I had been making that were 600px wide x 315px tall. They used to display great, but since May they no longer fit in the news feeds, they now seem to be both a little too tall and too wide. I even tried scaling them to your suggested size of 262 x 500 and this didn’t help either as they are still too big to fit in the news feed area. Any help would be truly appreciated. I believe that 600 x 315 was a standard Facebook pic size, if you could tell me what images of that size have been changed to, that would be great.
With each of these segments you have the (highly recommended) option of adding layered behavioral, demographic, and interest targeting to refine your audience. Don’t just settle for getting your ads in front of prospects and customers who have previously interacted with your brand—layering traditional Facebook targeting atop those lists can help you reach the most qualified prospects.
If, like me, you are looking to build your business, then this course may provide you the perfect way! When I first started this page, I spent $30 on just 300 likes. I did not know the ways in which you could get low cost likes! I was foolish and naive, but after a lot of pain and frustration I finally figured how to get the best possible costs for Likes. I share with you the precise formula you need to follow, along with me implementing it live for you to follow. Facebook App Install Ads [Step by Step] How To Get More App Downloads

Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let's face it ... retargeting can be a little creepy.) How To Put Google Analytics On Facebook
Notifications: The notifications box will show you the most recent likes, comments, wall posts, etc., on your brand's page. Depending on the volume of incoming activity, this administrative section can be useful when tracking activity by your community. Due to Facebook's focus on recent activity, you'll probably only receive comments and likes on recent posts, but the notifications can help track activity on older posts.
Great article. One thing that’s confused me is that, following a recent update, the iPhone Facebook app shows the profile picture centred in the cover photo, whereas on a laptop browser it’s still where it always was, on the left. Mine looks great (well,m the way I want it anyway!) on a laptop, but the centre of the cover photo is obscured on the iPhone app. (See Simon Roskrow on Facebook for the example). Anything that I can do? Facebook Story Tutorial: {NEW UPDATES & TIPS 2019}
Whether someone is ready to book a trip or is just looking for travel inspiration, match their intent with items from your travel catalog. If they were browsing hotels but didn’t make a reservation—or if they were looking at flights but didn’t book a trip—travel ads let you show them relevant ads based on their specific dates, destinations and other trip details.
Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best. How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy
According to Facebook, the best way to run campaigns is to activate all placements. This allows the Facebook Ad platform to optimize against which placements are achieving your desired objective at the most cost-effective rate. They call this Placement Optimization. The logic here is that the more placements that you use, the more data the Facebook Ad platform has to learn from. The more it can learn, the better your campaigns can perform! Even though this is one of Facebook’s own recommended best practices for Facebook Ads, it is important to consider where YOU as the advertiser want the ads to show. For instance, ad placements on Audience Network won’t generate engagements. If you care about that metric, you might want to omit Audience Network from your efforts. We recommend going to market utilizing Placement Optimization and nurturing what performs the best! Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
To find such visitors who might need some help with their purchase, you must look at other signs that signal hesitation. For example, you can specifically target visitors who’ve spent the most time browsing your website. Additionally, you can also add people who’ve visited specific pages on your website such as your FAQs, Terms & Conditions or Pricing pages. AdSkills | How We Use Google Ads Conversion Action Sets
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