All about Social Media Marketing tools and training

I have a group page that we communicate with our customers in daily engagements. We have facebook live shows from this page logged in as either myself or my daughter in law. When we comment during the engagements or live shows it is showing as our individual names, I understand that perfectly. I have a business page created that I use for facebook ads only. If someone comments, I can comment as Lularoe… 2 Facebook, 2 Messenger on One Device | Dual Messenger Android 2019
I run a business page for my place of employment, and we recently created a group for a select group. This is not for business purposes and is strictly for networking and connecting, so we changed the privacy setting to a secret group. Although people can’t see the group, we have let them know they can contact me if they want to be added to the group. However, I am not sure where to go from here. Under the “Invite” tab, it says “Invite people who like your Page, [page name], to join this group.” It then gives me a short list of recommended people, but nowhere to type in names or email addresses. What can I do to add people outside of the ones that are recommended to me? Generations X, Y, and Z: Which One Are You?
Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. In our Facebook Ads vs Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition. 5 Local Business Facebook Marketing Strategies
This is SO very helpful…thank you. I’m also looking for the size of the images that display when you highlight a post that is a photo (the same as milestone photo dimensions?) and the optimal size of a photo to display when a photo post is “pinned” to the top of the new page timeline. I’m noticing that when you upload an image it will display nicely in the light box, but it gets cropped when you display it on the timeline. I’m looking to design an image that can be “pinned” to the top of a page and look optimal, without having to click on it to view it in light box mode. Any suggestions?
While Instant Articles are definitely not for every business, they have helped some larger publishers monetize from native advertising. Because users are 20% more likely to click on Instant Articles and 70% less likely to abandon then due to poor user experience, publishers have a greater opportunity to earn revenues from native ads. However, the format has received backlash because the publishers don’t own the analytics. Revital H Capsule Review In Hindi | इस्तेमाल करने से पहले जरूर देखें
To change your cover photo in the future, hover your mouse over the white camera in the lower right corner of your cover photo and select “Change Cover.” It’s also a good idea to include a sentence of text and a link in the description if you are promoting a specific campaign in your imagery. That way, if your cover photo highlights a new parka, they can seamlessly jump to your winter product line to buy.
The profile of the owner is not what's expected in most cases, but Pages dedicated to the business itself. A Page serves a greater purpose than merely listing all the information in one place. It gives prospects a chance to gauge the personality of the brand (depending on the content posted and conversations generated), and instils faith in them about the business.
The PNG tip doesn’t seem to work anymore – at least not for me. The factor 2 do though. Just double all the original pixels and let fb take care of the compression – and the result gets better than when I tried to bypass it (but failed). But with x2 and jpg I got both sharp results and less artifacts. Followed info from here instead: https://havecamerawilltravel.com/photographer/sharp-text-facebook-image Facebook (FB) Login | Mobile | www.facebook.com
When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is. You’ll see how this feature can solve some very vexing problems, how it can impact your bottom line, and you’ll learn how to implement your own retargeting campaigns. Live Q&A - How OFTEN Should You Post Facebook Ads For Your Client?! 30 Day SMMA
You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing. Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Facebook Marketing!
Group 2: People who click through the post-click landing page to the sales page but don’t submit a payment. These are people who liked the idea of your course but got spooked by the credit card field on the next page. The Facebook pixel on the checkout page will add these people to an audience as well. You can target them with a dynamic Facebook ad that attempts to draw them back to the checkout page. You know these people are further down in the funnel, so maybe a small discount or one-time-offer will push them over the edge to your “thank you” page. How to create a Facebook Cover Photo - Canva tutorial
The modus operandi when creating audiences with layered targeting is to start broad then move gradually toward more qualified, refined subsets. Because you’re starting from scratch, you’re CPA is likely going to be a little higher than if you were remarketing to a custom audience, but still—when done correctly, layered targeting can be an effective way to hack your sales funnel. Social Media Marketing - 25 Facebook Post Ideas to Attract More Customers & Sales For Your Business
Back in 2013, Facebook removed any reference to the 20% rule on text in cover photos ... but that doesn't mean you should go wild with using text in your cover photo. The previous rule said that only 20% of your cover photo could be text. Personally, I thought that was way too restrictive for marketers, but the sentiment behind the rule was a good one. OMG This Happened at Facebook + Instagram Headquarters!
A bar hosts a weekly Ladies Night and they are looking to increase attendance for tomorrow night. They segment ads by location, age, and gender. First, they hyper-focus location to show ads only to those within a 10-mile radius of their bar. Second, the majority of their best customers are 24 to 35, so they target ads to users in that age range. Lastly, they know men and women look for different things in a night out, so they create two ads geared towards each. How To Make Money on Facebook | 3 Ways To Do It For FREE! 

I highly recommend you to write a little sentence when you promote a post in groups. In my opinion, it is better to write a word presenting the article rather than simply writing its link in a comment and sending it coldly. This can make a difference and make people want to read your article. As I do not want to rewrite this small text every time I publish to a group, I write it for the first time in cell G2, then I slide the cursor to replicate the text for all other Facebook groups. The link is added to the end of the text automatically.
I have a business selling liquidation items online only. I created a group to sell my items that members can purchase only from. No selling. Here members of the group contact me when interested in an item. Would I be better to create a page instead? Could it be used in the same manner and how would I transition without losing existing members or should I create both? Facebook Tutorial For Setting Up A Business Page

I have linked groups to a VIP page I have before, but this past week, I’ve tried multiple times to link the VIP page to another group I manage, but NEITHER group is visable as an option in each others’ groups and I can’t seem to find anything on the internet to help me figure this out. Is this a FB glitch or is there something i need to know about how the groups are set up that may be causing the issue.
With the basic skeleton of your Page complete, there’s an important step you’ll want to take before you send the Page out to the world … or even your co-workers. Remember how Facebook creates business Pages separate from personal profiles? One benefit of this is so multiple people from an organization can edit and post from the Page without sharing login credentials. But that also means you need to designate who has what levels of editing access. That’s where Page Roles comes in. Facebook Ads Tips and Tricks 2019
Facebook will use this information to help connect the users you identify as most valuable to your business to your page. It works in the same way as audience creation does within the Facebook Business Manager UI. There’s no need to get too granular here, but painting a picture of your ideal prospect will help Facebook suggest your page to people who may very well dig it. Can Google Analytics track Facebook page?
If groups related to your business already exist, you should definitely get involved to keep an eye on the conversation, learn from what people are saying about you, and help provide the brand’s perspective. You might even uncover some potential ideas for new product development. (We’ll get into more detail about finding and joining existing groups below.) But you should also create your own official group as the brand-endorsed meeting place for fans on Facebook, so that you can grow those relationships in a context that gives you greater control. How To Enable Custom Thumbnails
A wonderfully written and detailed comparison of facebook pages vs facebook groups. Thank you. =) I have been using the page feature, though I have been wondering if it may also be a good idea to add a group to the mix for certain features and updates and members who wish to participate and be notified. This may not increase following by a lot quickly, but it certainly couldn’t hurt. As long as you don’t spam it and keep it interesting it could at least help with your loyal and return followers. Wow! Haha! Angry! Facebook Finally Has Emoji Reactions
I have also used YouTube Ads in the past where the lowest possible cost is 1c per video view. Which means for 1000 views, you will pay $10. In this course, I show you how you can get Video Views on Facebook for 0.0003 cents on Facebook, which means 1000 views is only 30 cents!! You are virtually paying NOTHING! And that is the magic I teach you in this course!
I am on the committee of a community group and manage and are an Admin on our general page – previously a group page was set up and it’s not satisfactory as we want people to respond to and share our page notifications – Problem is they both bear exactly the same name so we are not getting our messages out to the people we want to reach (not the group) So the answer would be to close the group Yes? But no-one knows who is the administrator or who set it up. Arrrgh! Can we still close this group???

Now the best thing about this course is that covers more than you wished for. Mighty 8.5 hours of teaching that encompasses Facebook Advertising, Instagram Marketing, Twitter Advertising, YouTube Ads, LinkedIn Ads and much more. On completing, you also get a certification and the course can be accessed on any digital platform. Created by Justin OBrien, we don’t need to tell you again about the talents and skills of the trainer. 31 Lectures on Facebook and Instagram will not just bring you up to speed with the latest in the domain, but also help you assess and compare the best platforms available for you to spend on, where do you see getting the maximum returns and how you will generate positive ROI for every buck spent. All we can say is go for it! What is a Facebook Pixel - Best Explanation Ever!
My experience is that Group posts don’t go to your newsfeed. Instead, you get a ‘notification’ that someone has posted in the group. This can be both good and bad – it’s good because people definitely won’t miss it, no matter how long after you post the content they log onto facebook. HOWEVER, sometimes when there is too much posting going on it just gets so annoying a lot of people choose to change their notification settings so that they don’t receive these anymore. As the posts aren’t fed to your Facebook newsfeed, you effectively forget about the group forever because there is nothing prompting you to visit.
Hello, I recently started a public group and was notified that when members go to the group page they are not able to see all posts. As an admin I can see them. My fiance is not an admin looked on the group page and confirmed that he also was not able to see all of my posts either just as other members had told me. I have a bid site so the only bidders I am getting are those that happen to be on Facebook at the time I post and see my post in their news feed. Any help is appreciated. I have contacted Facebook help and have received no response. Thank you! How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy

H i David, Thanks for your great info. I am a pro phototograher and one of my HS senior clients wants to post a bunch of the images I took or her on her facebook page. Some are horiz and most are vertical. What size do you suggest I give her so that hopefully she can’t print them but that they will still look good on Facebook. I am thinking also of adding my logo at the bottom of each image. Can I get your advice? Thanks so much! Facebook Ads Tutorial For Beginners 2019 - [Day 2 of 6] Facebook Ads Retargeting For Just $1/Day
Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.[15] Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, given that an ad placed during a sports game broadcast or in the sports section of a newspaper is likely to be read by sports fans. However, social media websites can target niche markets even more precisely. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Google Adsense does this by looking for keywords in social media user's online posts and comments. It would be hard for a TV station or paper-based newspaper to provide ads that are this targeted (though not impossible, as can be seen with "special issue" sections on niche issues, which newspapers can use to sell targeted ads). Which social media platforms to be on in 2019?
I have linked groups to a VIP page I have before, but this past week, I’ve tried multiple times to link the VIP page to another group I manage, but NEITHER group is visable as an option in each others’ groups and I can’t seem to find anything on the internet to help me figure this out. Is this a FB glitch or is there something i need to know about how the groups are set up that may be causing the issue.
The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page). Social Media Marketing: What Platforms Should Your Business Use? 

First up, this course is created by Daragh Walsh and Rob Percival, both champions when it comes to all things around digital marketing. Having taught tens of thousands of students on the subject, they have created a special course dedicated to those who want to learn facebook marketing in particular. Via this program, you will learn all about Facebook Marketing Strategies, Retargeting ads, Remarketing along with a lot more in 6 hours of action packed advertising classes. You will also find out about common marketing mistakes you should avoid, learn how to reduce ad cost using advanced targeting and know how to generate leads to increase sales. Needless to say, this comes highly recommended from our side. Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
Test and Learn lets you measure conversion lift, which refers to the results that wouldn’t have happened without your ads. It can help you find answers to the questions you’re interested in with proven methodologies to help you make better decisions. Which campaign causes the lowest cost conversions to occur? Will setting a campaign budget improve performance? Find the answers to these questions and more.
The cost-per-view pricing model is designed for video ads and charges advertisers every time their video ad is watched by a Facebook user. It is a good option for advertisers with a powerful message best presented in a video. Keep in mind that a video only has to run for three seconds for Facebook to consider it a view; this may not be enough time to convey your message. If you need more time, consider a different pricing structure to help you achieve your ad goals. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial

YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, "for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos."[61] YouTube also enable publishers to earn money through its YouTube Partner Program. Companies can pay YouTube for a special "channel" which promotes the companies products or services.


Sometimes fans will create their own Facebook Group with a focus on your brand (search Facebook Groups for FitBit to see this in action). It’s a good idea to join these groups to make sure that the conversation is positive and factual. In general, though, this is a great thing. It shows your brand has a dedicated fan base that’s really into what you do!
Facebook sees Groups as the core of its push to “build community,” as Mark Zuckerberg detailed in his 6,000-word humanitarian manifesto. So today at its Communities Summit in Chicago, where it assembled 300 admins of top Groups, Facebook is making good on Zuckerberg’s promise to give admins more tools to manage their flocks. These include Group analytics, membership request filtering, removed member clean-up, scheduled posts and group-to-group linking. Can A Facebook Page Join A Facebook Group? 

The modus operandi when creating audiences with layered targeting is to start broad then move gradually toward more qualified, refined subsets. Because you’re starting from scratch, you’re CPA is likely going to be a little higher than if you were remarketing to a custom audience, but still—when done correctly, layered targeting can be an effective way to hack your sales funnel. Social Media Marketing - 25 Facebook Post Ideas to Attract More Customers & Sales For Your Business

There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads.
Facebook ads are displayed to users based on comprehensive audience targeting parameters. This differs from a search ad platform like Google, which relies on keyword targeting instead. There are hundreds of audience targeting options on Facebook, allowing advertisers to pinpoint exactly who their ads will display to. This includes demographic information, user interests, life events, and user behavior. Learn more about Facebook ad targeting. How cookies can track you (Simply Explained)
DJI Osmo action 4K Camera announced. Best known for their camera drones, DJI has announced a new 4K action cam that’s taking direct aim at the GoPro HERO7 Black. It shoots up to 4K60 video and 12MP stills, includes electronic stabilization, has high-dynamic range video at 4K30, voice commands, a touchscreen on the back and another smaller live view screen on the front, and is waterproof down to 36 feet (11 meters). It’s priced at $349, and they’re now available at B&H Photo. BEST Circle Icon Tutorial - Works For All Social Media (YouTube, Instagram, Face
I moderate a group with around 1,300 people, and it is VERY time-intensive. My biggest problem is identifying new replies. For example, if a post gets bumped to the top that has 50 comments, I have to go on an Easter egg hunt and open up *every single comment* to identify the one or more comments with new replies. Sometimes I see a blue line on new replies, and sometimes I see a time stamp on the last reply. However, this is inconsistent. Is there a more efficient way to make sure I’m not missing any new replies? Sat Kaival Saheb Annakut 2019
I would like to ask about the photos at Facebook Note but not the cover photo. I add some photos on the note(not the cover photo) but here these photos appear differently according to the devices, the worst thing is that one can zoom in or zoom out on one device, but on different phones or tablets, these function is disabled. Please kindly help me with this issue. Thanks How to Create Facebook Ads That WORK in 2019
Thank you for the extensive article. The one question that I can’t seem to find an answer to anywhere is the following. I have business manager setup for my agency – I have access to a client’s page through business manager. The client doesn’t have an ad account, but wants me to run ads for them. We want to setup an ad account for them that’s billed to OUR agency payment method. I don’t see an option to create a new ad account to run ads for this client under my business manager. He’s non-technical and doesn’t know or want to setup an ad account under his personal FB login, so we can’t “request access” or “claim” an account that doesn’t exist. Yet the “create new” option under my business manager forces me to select “advertising on behalf of” … with only my agency name in the drop down as an option … so I don’t think this is the way to go since I’m not advertising on behalf of myself – I’m advertising on behalf of his business. Anyone know a solution or have a recommendation to create an ad account for a client without having to login to their personal FB account to set it up? Facebook Marketing 2019 Tutorial | Social Media Marketing Course | Facebook Marketing For Business
You’ll have to add an additional piece of code to the back-end of your website, but once you do, your Facebook reports will let you know detailed information about the behavior of your visitors and how it’s affecting your campaign ROI. And you can tie your pixel to fire on those behaviors and, then create remarketing campaigns based on those events. How Your Brand Can Dominate Instagram
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