All about Social Media Marketing tools and training

Beyond tracking your success, it’s important to use the information about what’s working and what’s not to make adjustments to your strategy. The data will show you what you should keep doing, and which tactics you need to tweak. Through this continuous loop of goal-setting, measuring results, and tweaking your strategy, you can improve your performance over time.
The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet. How to Change the Thumbnail Image for your Playlist on YouTube
As we mentioned in the previous section, take the time to thoughtfully fill out the “About” section of your Page. Fill your description with searchable information, but don’t overstuff it with keywords. Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example. 6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 (Spy FB Ads & Crush Them!)
Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Build an active community of people talking about your business. It’s a great way to gather customer intelligence. What are people really saying about you? It’s like a focus group with unlimited members—and you can facilitate conversation or ask questions. Facebook Marketing for Dummies | How to Build Your Business on Facebook

The conversion is pixel is placed on a specific page on your website and when someone lands on it after seeing or clicking on your ad, Facebook recognizes which ad sent that conversion. It is important to note here that the “conversion pixel” should be placed on the page people are sent to immediately after purchasing. No pixel is needed or should be placed on the page you send people directly to from Facebook. What is Amazon PPC Campaign & Sponsored Ad Strategy Guide for Beginners in 2018
“It’s the age-old ‘if you’re happy, tell others’ mantra,” Shirley said. “Women love to share with other women, so we hope to continually move women along the I have a question > I received a thoughtful and meaningful reply > I want to tell all my friends spectrum. Every single day we get notes of gratitude—usually within the same theme: I was suffering in silence and now I realize I am not alone and I can get through this.” How to add emoticons in Facebook

Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! How to Write Facebook Ads That Convert in 2019
Facebook uses an auction-style pricing process, similar to Google Ads, to help determine how much an advertiser pays for their ads. To determine which competing advertiser gets their ad displayed, Facebook also considers overall ad quality. Facebook looks for ads that they deem the most relevant to users, and, therefore, most likely to enjoy high engagement. Generally, ads with the highest ad quality and bid will be placed. How Facebook Ad Costs Work and How to Keep Facebook Advertising Costs Low
Group 3: People who make it all the way through the checkout process to your “thank you” page. The Facebook pixel on your “thank you” page will add its visitors to another list, which you can exclude from your other targeting groups to ensure you’re not reaching people with Facebook ads for an offer they’ve already claimed. You can also create an entirely new campaign to cross-sell them on another course or add-on, or even use this group to create a lookalike audience of your ideal customer to find more people likely to purchase your product or service.
Facebook Page Insights: (available in the admin panel of any business page): This tool offers up increasing amounts of data specific to your brand page. While this doesn't give you any type of competitive insight, this panel tells you about who your fans are, where they're located, and how much they're engaging with your page and individual posts. Much of this information can be downloaded into an Excel spreadsheet for further analysis.

Knowing how to create and execute campaigns using Custom Audiences is the crux of Facebook remarketing. For tips on getting the most out of your Custom Audiences, and for information on how Custom Audiences are changing in the coming months—due to the GDPR (General Data Protection Regulation), Facebook is implementing a Custom Audiences permission tool that will require you to provide proof of consent before utilizing Custom Audiences (more on this later)—check out Big Changes to Facebook Custom Audiences: What You Need to Know.
The cost-per-click pricing model charges advertisers only when a Facebook user clicks their ad, so it best serves businesses with the goal of encouraging users to click away from Facebook to their website or landing page. Advertisers set the call to action (CTA) that a user clicks on, which includes many options from “Learn More” to “Shop Now” and “Sign Up.”

Back in April 2019, Facebook announced a new, cleaner design for the site. They seem to be taking their time rolling it out, but I’ll aim to update the information below when the new version goes live. Changes like these are often rolled out incrementally to users, so it’s not clear when it will be available. In the meantime, a heads up that the information below is likely to be superseded soon. How to Delete a Photo on Facebook (Desktop Version)
I have recently gotten into a lot of FB groups about local barters, yard sales, online sales, etc. I found so many locally that I thought it would be useful to me and to others to maintain a public list of all of this type of FB groups in my area. It’s also useful because the more people know about groups, the more may participate, and the more things I may be able to buy (or have more people to sell stuff to via those groups). But I don’t know whether to have a GROUP or a PAGE. I set up both — see links at the end of this comment. GOALS: I don’t need a lot of dialog with the page’s followers, but I do want people to be able to send me info when there’s a new group to add to my list, and I do want my page’s posts to show up in their news feeds and/or their notifications (not sure which is better for me). Do you have any thoughts on using a group vs. a page for my purposes? Or is this just a dumb idea? I want to have either a page or a group — but I set up both and plan to delete one of them. Here’s the PAGE: https://www.facebook.com/pages/Yard-Sales-and-Resales-Groups-Shelby-County-TN-North-MS/334342166725373. And here’s the GROUP: https://www.facebook.com/groups/692185934205683/
With Facebook Pages you can use ads,  you can add a variety of apps so that people can easily find you elsewhere, or you can collect email addresses and run competitions. The good thing about Facebook Groups’ however, is that there is a bigger sense of community, you can store files, and search posts and members feel more able to share. Posts are also much more visible in the news feed if the group is not a closed group. Fb Caption
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer. How to prepare and market using Facebook Ads
This article has come about because I asked myself this very question just the other day when faced with a work brief to create some sort of social platform (preferably on Facebook) for a specific group of affiliates.  I immediately thought of a Group, but agreed to draw up a table outlining the differences to bring to a meeting where we could all decide together. Coincidentally a few days later I received an email from someone I used to work with at Qantas asking the same question in relation to a personal project they were starting.

When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization. 17 Influencer Marketplaces for Brands and Creators on Instagram, YouTube, Facebook, and Twitch
What’s so great about Facebook video ads? Well, for one, shoppers that view videos are 1.81X more likely to purchase than non-video viewers. For another, the set-up process is as simple as setting up an image ad. It’s the video creation itself that might dissuade advertisers from getting in the video ads game—yet even those advertisers might soon find themselves at a disadvantage. Views of branded video content on Facebook increased 258% as of June 2017, and over 500 million people watch video on Facebook every day. Top 10 Tips to Increase your Facebook Page Reach
Most recently, Facebook has changed profile thumbnails from square to circular. I know that if you attempt to change your picture via smartphone, you will be required to crop both the thumbnail, and the picture itself. However, by changing it from a desktop or laptop, you can skip the cropping for the actual picture. The issue I’m running into isn’t so much the fact that you have to crop the thumbnail, but rather that Facebook won’t allow you reposition the crop. I have an image I’d like to use but since I can’t choose how to position the crop window one of my eyes get’s cut off, so it looks kinda weird. I tried zooming the window but I just can’t get anything that doesn’t do the same. If I could position it differently it wouldn’t be an issue. Is there any way around this other than meticulously playing around with the image until it aligns right? Sorry for the long response but it’s annoying when changes like this are made but it makes something simple more difficult How To Retarget Website Visitors On Facebook In Less Than 10 Minutes!

There are a number of different ways to use Facebook retargeting, from showing ads of products a user has shown interest in on your website to promoting a special offer to recent site visitors to incite sales. Every business will use Facebook retargeting differently, depending on their business and advertising goals. For example, a local yoga studio could use Facebook ads as a reminder to those who last registered for a class two weeks ago to encourage return customers. 

After selecting the terms and conditions for retargeting, you will see the code that we need to install our website. If you are familiar with installing things like Google analytics or other tracking pixels, this should be easy for you. If you have a WordPress site, it’s really simple to install this as well. I’ll show you where to put it in the next step. New Facebook Update 2019
Choose your privacy settings. By creating an open group, anybody on Facebook will be allowed to see posts and join the group. A closed group will allow only invited members to see posts or join, but anyone on Facebook will be able to search the group. A private group means that only those invited will see the group, including all its members and posts.
I am an admin for a group. There is a member who cannot post in the group. He is not restricted from posting and all members post without having pre-approval. Is there a setting on his personal account in privacy that coukd be the issue? He is the onky one having problems. It is not only with our group that he is having issues but with all the grouos he is a member. I have insured it is not from our end. None of tge admins or owner has him blocked. Hope youbcan help. The owner and us admins woukd appreciate any insight.
admin advertising Apps Australia brand business case study changes competition Facebook facebook changes facebook page fans followers Foursquare Google + Google Plus Instagram iPhone Like LinkedIn Marketing Mobile News Page Pinterest Places privacy Quora Smartphone social Social Media social media for business Social Media Monitoring social media statistics social media strategy Sponsored Stories Statistics strategy timeline Twitter Update viral welcome page YouTube Facebook Groups For Marketers: How To Use Facebook Groups To Generate Traffic, Leads & Results 

Facebook offers a number of great targeting parameters, from life events to interests and behaviors. Every advertiser will use these targeting options differently to create exact audiences that match their ideal customer. Learn more about the top ways to target Facebook ads and how you can use them to create your perfect audience in our article Top 7 Facebook Ad Targeting Options. Facebook Lead Ads: A Complete Tutorial
The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.) Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
A public group is exactly what it sounds like. It’s fully visible to everyone, and anyone can join without being approved. All members’ posts are fully visible to all other Facebook users, so this type of group does not offer the sense of privacy and security that comes with the more restricted group types. However, it is the easiest group type for users to join, and can therefore grow quickly. Facebook Groups: 'Found By The Hounds' – More Together
Facebook is one of the dominant social networking sites in the world. Facebook lets you share photos, videos, links, status updates, and much more with your friends. As you discover how this social networking site works, use this handy reference to help you find people on Facebook, communicate with friends, and figure out what to do as soon as you log in.
You can’t add this Page to your Business Manager account because it is the primary Page for another business. You can either request access to the Page, or you can work with the other business to change their primary Page, and then add this Page into your business.” Any ideas on how to get around this issue? Is the difference in email the issue here possibly? Facebook Business Page - Setup the RIGHT WAY
You can use the Facebook pixel to track your website visitors' actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your conversion funnel and to calculate your return on ad investment. You can also use tracked conversions to define custom audiences for ad optimization and dynamic ad campaigns. Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads.
This is a much better explanation than the one provided by Facebook. My question is this. We decided to go with a page so that we can gets messages. However, I really need the Files tab and can find no way to have one on a page. Will Notes serve the same function? So far, I have been unable to use the paste function on the Notes entry form. Plus, as the admin, I do not know how the page appears to a user and whether or not they see the Notes tab. Can you help?
As of about Oct 1, 2019, all the photos I post to my timeline and to groups appear much smaller and at a lower resolution than before with a whole bunch of black space around the photo. I hope this isn’t a new Facebook standard because the photos don’t look very good. If I post those same photos to an album on my Facebook page, they appear much bigger and with good resolution. All the photos I am uploading are, as always, 2048 px on the long side. You Decide How We Destroy Our Favorite Products • Product Deathmatch #1 

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website FixWillPower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Facebook lookalike audiences exist in the space between layered (behavior, interest, and demographic) targeting and remarketing (utilizing Custom Audiences). Creating lookalikes is the practice of leveraging the information you’d use to create Custom Audiences to instead create audiences that have similar characteristics, but represent a new segment of potential customers. These prospects haven’t yet interacted with your brand. But they’re similar to those who have. Meet My Friend Group~tik tok | I’m Tanner, Secat, Giggles, Rascal, Keke, Brady,mack
Finally, be active. The best way to gain Page likes is to build an engaging community. Post helpful or entertaining content that your followers will want to like and share. Respond to messages quickly and interact with comments on your posts. Have you ever noticed some Pages have a green badge saying they’re “very responsive to messages”? If you’ve received a 90% response rate and an average response time of under 15 minutes over the last seven days, you too can earn this badge.
I’d like to know about allowing group members sharing their events. Pros and cons. Does the group appear to endorse the events. Is there an easy way to moderate. I’m also curious about whether I should allow pages to join the group. FB now allows it and I’m concerned about the group being spammed by biz pages. Right now my page is the one attached to the group and I don’t want that attachment to be weakened. Thanks Facebook Groups: Basics of Facebook Closed Groups | Stacia Kennedy
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.[3] That interaction can be more personal to users than traditional methods of outbound marketing and advertising.[4] Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network.[5] Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites.[6] By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.[4]
In this course by Jon Loomer, the main focus is on the Evergreen Facebook campaign, its necessity, the type of problems it aims to solve and how to plan one. One by one you will learn how to set up the campaign, select a trigger and plan and assemble the ads that go into your campaign. With thorough guidance from the instructor, you will work on every fine detail that helps you to get better results and convert your followers into clients.
In case you didn't know, Facebook stores a lot of data on you. Not just what you say or who you talk to (no wonder it's a tempting trove of data for government surveillance) but also what you like and don't like. And that's a lot of things, from goods to services, news sites and political views -- not just from things you look at and selectively "like" but also sites you visit and places you go. You can see all of these "ad preferences" by clicking this link.
The report is user-friendly and provides clear insights into what is and isn’t working for your Facebook account. As you can see, we’re posting at least once a day, but our posts could get way more engagement if we varied the type of content, shared at different times of day and asked more questions to our audience. These simple adjustments could make a big impact on our performance!    How to prepare and market using Facebook Ads
Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience's needs and by what will appeal to them the most. How to Track Campaigns with Google Analytics
Like Custom Audiences, lookalike audiences are best utilized in conjunction with layered targeting. Adding layered targeting to lookalike audiences is specifically an effective way to control audience size—say, if your worried your lookalike is unqualified, or too large for your budget. Facebook also gives you the option to manually increase audience size on a sliding scale from 1 to 10...
Español: usar Facebook, Português: Usar o Facebook, Italiano: Usare Facebook, Deutsch: Wie verwende ich Facebook, Русский: пользоваться Facebook, 中文: 使用Facebook, Français: utiliser Facebook, Čeština: Jak používat Facebook, Bahasa Indonesia: Menggunakan Facebook, Nederlands: Facebook gebruiken, Tiếng Việt: Sử dụng Facebook, ไทย: ใช้ Facebook, العربية: استخدام فيسبوك, 한국어: 페이스북 쓰는 법, हिन्दी: फेसबुक इस्तेमाल करें 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
Billy Gene is a globally renowned digital marketing influencer, educator and trainer in the world and has so far revolutionized the campaigns of thousands of marketers! In this 18 lesson long comprehensive program on Creativelive, he will share some of his secrets about how to craft ads, process of creating ad copy, capturing leads, the sales planning process and a lot more. He will also teach you how to upsell, how to retarget visitors and give a sneak peak into the sales bridge. The class also comes with a Marketing Workbook as bonus material, and will offer an in depth understanding of different kinds of ad formats. Very well suited for those wanting to learn in a bootcamp / workshop format while taking a class online. Facebook Lead Ads Tutorial - How to Create Facebook Lead Forms and Lead Generation Campaigns 

When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is. You’ll see how this feature can solve some very vexing problems, how it can impact your bottom line, and you’ll learn how to implement your own retargeting campaigns. ist=PLrArXByoiW-7ZkRjHA1crFbJHPMNvU_0W">facebook blueprint training
Facebook android app has been having trouble with link images after one of the past 3 updates (past 2 weeks). They are now showing small and badly cropped thumbnail images, most of the time. This is only affecting links shared by users, not pages or ads. Image show fine on the desktop and web version, seems to be just a problem with the android app.

For example, a ski and bike company should group users by the main product types the business offers, such as skiers, snowboarders, mountain bikers, and road cyclists. A customer who previously purchased a road bike would be a good candidate for a promotion on new clipless road bike pedals, whereas the customer who rented a mountain bike won’t likely be interested in road biking gear. How to Contact a Live Person at Facebook for Support


I would like to ask about the photos at Facebook Note but not the cover photo. I add some photos on the note(not the cover photo) but here these photos appear differently according to the devices, the worst thing is that one can zoom in or zoom out on one device, but on different phones or tablets, these function is disabled. Please kindly help me with this issue. Thanks

The CourseEnvy team has helped over 100,000 students master social media marketing and optimize their facebook media strategy. The author of this program Justin O Brien comes with a tonne of experience in this domain and is a successful entrepreneur too. As a user Lori Newman puts it, “This video course is very informative – especially if you are beginning to learn about Facebook Ads. If you watch it from beginning to end you will have a solid foundation for managing Facebook pages, ads & more”. This course covers Lead Generation Ads, Remarketing/Retargeting Ads, Dynamic Ads (for ecommerce), Instagram Advertising, ads in Facebook Messenger among many other resources like pixel management, reporting and overview of social media marketing. A true stand out as per our assessment, this training program is one of the best facebook marketing courses you will find out there

Billy Gene is a globally renowned digital marketing influencer, educator and trainer in the world and has so far revolutionized the campaigns of thousands of marketers! In this 18 lesson long comprehensive program on Creativelive, he will share some of his secrets about how to craft ads, process of creating ad copy, capturing leads, the sales planning process and a lot more. He will also teach you how to upsell, how to retarget visitors and give a sneak peak into the sales bridge. The class also comes with a Marketing Workbook as bonus material, and will offer an in depth understanding of different kinds of ad formats. Very well suited for those wanting to learn in a bootcamp / workshop format while taking a class online. How to prepare Affiliate Tracking Link with voluum for AdWords Facebook
H i David, Thanks for your great info. I am a pro phototograher and one of my HS senior clients wants to post a bunch of the images I took or her on her facebook page. Some are horiz and most are vertical. What size do you suggest I give her so that hopefully she can’t print them but that they will still look good on Facebook. I am thinking also of adding my logo at the bottom of each image. Can I get your advice? Thanks so much!

(Side note: group insights don’t kick in immediately like Page insights do for new businesses. You either need to have the group established for a certain amount of time or hit a certain number of members. Facebook hasn’t released exact information on which yet, but over time this may change, and insights may become available immediately like they are for events.) How to Post in Multiple Facebook Groups For Free 😜 | Facebook Pilot poster
Finally, be active. The best way to gain Page likes is to build an engaging community. Post helpful or entertaining content that your followers will want to like and share. Respond to messages quickly and interact with comments on your posts. Have you ever noticed some Pages have a green badge saying they’re “very responsive to messages”? If you’ve received a 90% response rate and an average response time of under 15 minutes over the last seven days, you too can earn this badge. How To Start Social Media Marketing As A Beginner In 2019 - Step By Step Training
You can create a Custom Audience from your list, Facebook Pixel data or Facebook SDK to specify the people you want to reach with your remarketing campaign. Your pixel or SDK can automatically add people to a Custom Audience based on the specific actions you’re most interested in targeting, like people who visit your site homepage or people who view a product but do not make a purchase. This can help you create ads that are relevant to where people are in their customer journey. Is FACEBOOK Stock a Buy in 2019? - (FB Stock Analysis 2019) 

Lots of folks are having the same problem B. It is a behaviour change when posting a url to a blog post on fb. The past behaviour was one where there was a choice of pics from the blog post to choose from, now we can’t get anything but our profile pics to post as default even when pictures are the correct size. No one seems to be owning the resolution to this, see this discussion.
Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying. How To Create A Facebook AD 2019 - From Start To Finish 

The goal of the group is to allow reporters to connect with the newspaper’s most dedicated readers, sharing information about how they do their work, where story ideas come from, and how the job of political reporting gets done. While the group has fewer than 4,000 members (compared to the more than six million followers of The Washington Post’s Facebook Page), it is very active, with multiple posts per day. Facebook Cover Photo - A Super-Easy Way To Resize Your Image
Since its inception, Facebook has become an integral component of people's online social presence. For many, Facebook is the only online social network in which they participate, though the level of engagement varies across the user spectrum. From those that check the network periodically throughout the week to those who are almost compulsively active, the core driving force to participation is connection: connecting with colleagues, friends old and new, alumni networks, and for an increasing percentage of users, even professional connections. How to share Youtube video on Facebook with large image thumbnail | increase Vie 

Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses, and rate them on a five-point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions.[49] Dear Decision Makers: The Millennials Have Grown Up
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