All about Social Media Marketing tools and training

There are two things that I find odd about the way the slideshows currently display to visitors. The first is that the slideshow doesn’t advance automatically. So to see more than one image in the slideshow, your visitors will have to know to manually advance through. I suspect only a very small percentage will do so. The second thing is that if you turn off the option for Facebook choosing the images, it displays the images in the same order every time rather than randomly. The upshot of both of these things is that, at least in how it’s currently implemented, the vast majority of your page’s visitors are likely to only ever see the first image. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
With each of these segments you have the (highly recommended) option of adding layered behavioral, demographic, and interest targeting to refine your audience. Don’t just settle for getting your ads in front of prospects and customers who have previously interacted with your brand—layering traditional Facebook targeting atop those lists can help you reach the most qualified prospects. Revital H Capsule എപ്പോഴാണ് കഴിക്കേണ്ടത് | എത്ര ദിവസം കഴിക്കണം | Health Miracle Revital H Review 

Business Manager is Facebook’s portal for advertisers, allowing you to quickly manage multiple assets such as business pages, ad accounts, pixels, product catalogs and employees all in one place. It’s a very powerful tool that every advertiser should be using, but the downside is it can be complex to master, which is why we created this Business Manager Mastery live webinar. ist=PL_s7Qc-kd5EcT-7raiDtJ9YXElU9iIhfs">How to get Millions of Facebook Page Likes
Ok so I messed with this all day. It appears the 1200×444 is a good size to start with. But know that at some point you will have approx 85px at the bottom that will have text overlay on desktop and between DT timeline cropping and Mobile resizing about 200px cropped off either side. So find that happy spot in the middle for your text and logos and important stuff and know that those other areas will either get cropped or covered 🙂

Retargeting and remarketing effectively share the same goal of closing sales using warm leads. The major difference is the delivery of ad delivery. Remarketing usually uses email to contact warm leads, whereas retargeting uses ads such as Facebook to reach warm leads. Retargeting tends to outperform remarketing, as users are more receptive to Facebook ads than undesired emails. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)

On my blog page, where I promote floating homes, I just posted a new album and pictures also populate the photos area in my left hand column. . I would rather have “photos” show a selection of pictures from previous posts. I thought I could hide individual pictures there, or delete them from that section, bring some of the older ones back up. No longer seem to be able to do this (without I assume deleting the images from the album, which I do not want to do. Am I missing someting here, or is this the new reality.?
If groups related to your business already exist, you should definitely get involved to keep an eye on the conversation, learn from what people are saying about you, and help provide the brand’s perspective. You might even uncover some potential ideas for new product development. (We’ll get into more detail about finding and joining existing groups below.) But you should also create your own official group as the brand-endorsed meeting place for fans on Facebook, so that you can grow those relationships in a context that gives you greater control.
If you only want to place the code on specific pages, posts, and custom post types you can use a plugin such as Facebook Conversion Pixel. With this plugin you can enable the plugin to work with various posts, pages, and post types including WooCommerce and others. For example you can enable the Product post type and place the code on your checkout page for easy tracking. Retargeting from Rocket Pilots

Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel. Facebook Ad Funnel Formula for 2019


Business Manager is Facebook’s portal for advertisers, allowing you to quickly manage multiple assets such as business pages, ad accounts, pixels, product catalogs and employees all in one place. It’s a very powerful tool that every advertiser should be using, but the downside is it can be complex to master, which is why we created this Business Manager Mastery live webinar.

There are two things that I find odd about the way the slideshows currently display to visitors. The first is that the slideshow doesn’t advance automatically. So to see more than one image in the slideshow, your visitors will have to know to manually advance through. I suspect only a very small percentage will do so. The second thing is that if you turn off the option for Facebook choosing the images, it displays the images in the same order every time rather than randomly. The upshot of both of these things is that, at least in how it’s currently implemented, the vast majority of your page’s visitors are likely to only ever see the first image. How to Recover Your Facebook Account When You Can't Login
Thanks for this update. I’m noticing that my previously-crisp images are being pixelated and stretched in the Facebook photo galleries. They look terrible and I end up deleting a lot of them. What are the best dimensions of pixel counts less likely to be mutilated by Facebook’s own compression algorithm? I’m displaying concert photos–up to 20 of them in photo posts or galleries on Facebook. They look great on Twitter. How to Contact Facebook
There are a number of different ways to use Facebook retargeting, from showing ads of products a user has shown interest in on your website to promoting a special offer to recent site visitors to incite sales. Every business will use Facebook retargeting differently, depending on their business and advertising goals. For example, a local yoga studio could use Facebook ads as a reminder to those who last registered for a class two weeks ago to encourage return customers. [HINDI]How To Change/Add Custom Thumbnail Of YouTube Video In Android Phone
The CourseEnvy team has helped over 100,000 students master social media marketing and optimize their facebook media strategy. The author of this program Justin O Brien comes with a tonne of experience in this domain and is a successful entrepreneur too. As a user Lori Newman puts it, “This video course is very informative – especially if you are beginning to learn about Facebook Ads. If you watch it from beginning to end you will have a solid foundation for managing Facebook pages, ads & more”. This course covers Lead Generation Ads, Remarketing/Retargeting Ads, Dynamic Ads (for ecommerce), Instagram Advertising, ads in Facebook Messenger among many other resources like pixel management, reporting and overview of social media marketing. A true stand out as per our assessment, this training program is one of the best facebook marketing courses you will find out there Teespring: How to Setup Your Facebook Pixel Tracking
This presentation was EXCELLENT! It was a perfect guide to how to think about your brand on social media, with next steps. Usually, presentations have what generally should be done, but not specific next steps! Very valuable information. Now I feel I have BOTH the big picture of how to think about my social media presence AND identifiable next steps to take, based on what I decide about my b... How Millennials Are Changing the Market
While traditional media, like newspapers and television advertising, are largely overshadowed by the rise of social media marketing, there is still a place for traditional marketing. For example, with newspapers, readership over the years has shown a decline. However, readership with newspapers is still fiercely loyal to print-only media. 51% of newspaper readers only read the newspaper in its print form,[91] making well-placed ads valuable.
Great article. One thing that’s confused me is that, following a recent update, the iPhone Facebook app shows the profile picture centred in the cover photo, whereas on a laptop browser it’s still where it always was, on the left. Mine looks great (well,m the way I want it anyway!) on a laptop, but the centre of the cover photo is obscured on the iPhone app. (See Simon Roskrow on Facebook for the example). Anything that I can do?
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel. What Social Media Platform is Best for You?
Online advertisements always have to work harder than others. For instance, on television, people are regularly inclined to watch commercials because they are waiting for their show or movie to come back on. For print, there’s no limit per se – as readers can freely spend their times looking through ads and product lists over and over again, if they choose to.
Remember how back in the old days of advertising (for sake of argument, let’s say five years ago), you had to actually research your audience, their likes and dislikes, challenges, needs, etc., before you created an ad? And then along came that ridiculous Oreo Super Bowl tweet and all of a sudden the concept of properly understanding your audience went out the window and “real-time” everything was in. Well, it doesn’t quite work that way if you want great performance from Facebook advertising. Install Your Facebook Pixel and Create Custom Conversions with Facebook Ads
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Daily Theme Prompts: Daily prompts allow group members to post about a certain topic each day. Typically, there’s a promotional day when group members can share their latest blog post or product. Ask members to post photos of your place of business or product. These daily prompts can be a great way to set expectations for members and give them a chance to share about themselves. Welcome to the jungle - viralizado on Facebook
When you create a slideshow, you’re given the option to select up to 5 images that will be used. Use the filmstrip at the top to choose the images either from existing images or upload new ones. You can then click on the thumbnail and get a preview of how it will look in the larger space below the thumbnails. You can click and drag in that section to reposition the image in the viewport.
The report is user-friendly and provides clear insights into what is and isn’t working for your Facebook account. As you can see, we’re posting at least once a day, but our posts could get way more engagement if we varied the type of content, shared at different times of day and asked more questions to our audience. These simple adjustments could make a big impact on our performance!   

While Instant Articles are definitely not for every business, they have helped some larger publishers monetize from native advertising. Because users are 20% more likely to click on Instant Articles and 70% less likely to abandon then due to poor user experience, publishers have a greater opportunity to earn revenues from native ads. However, the format has received backlash because the publishers don’t own the analytics.


Review : A great course to understand Instagram Marketing from scratch. Benji taught the course in a friendly manner. I never used Instagram before this course, but his teaching approach made me quite comfortable and I gradually picked pace. P.S: Benji, I would really appreciate if you could provide more examples related to Instagram Business tools as well. -Robin Bhan How do you know if your Facebook ad is working?


Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.
Marketers know that a post’s headline can make or break its performance. We take painstaking efforts to create eye-catching, compelling headlines for blog posts and ad copy, and would be crazy not to do the same for Facebook shares! The problem is, it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’s Headline Analyzer comes in handy. 5 Most Common Facebook Ad Mistakes
Note that when you create assets within Business Manager, you won’t be taken through the standard setup wizard directly. For instance, to create a new page, you need to go to the Business Settings menu and click on Pages. Then click on the page you just created. From there, you will be taken through the standard wizard to fully set up your new Facebook page.

The code of ethics that is affiliated with traditional marketing can also be applied to social media. However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. With the invention of social media, the marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers like to hear from advertisers, how they engage online, and what their needs and wants are.[101] The general concept of being ethical while marking on social network sites is to be honest with the intentions of the campaign, avoid false advertising, be aware of user privacy conditions (which means not using consumers' private information for gain), respect the dignity of persons in the shared online community, and claim responsibility for any mistakes or mishaps that are results of your marketing campaign.[102] Most social network marketers use websites like Facebook and MySpace to try to drive traffic to another website.[103] While it is ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Social networking websites are becoming wise to these practices, however, and are effectively weeding out and banning offenders.
Facebook Analytics comes replete with a number of useful features that allow you to see how prospects and customers are interacting with your website, app, Facebook page, etc. This past month, though, at F8—Facebook’s annual developer conference—the people at Facebook announced a number of new features coming to Analytics’ already full suite. The following were paramount among them: Facebook Ads For Dummies

A Facebook Group is a place for group communication and for people to share their common interests and express their opinion. They let people come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos, and share related content. Anybody can set up and manage their own Facebook Group, and you can even join up to 6,000 other Groups.


No matter what shape image you upload as a header image for an even post, it’ll be cropped to an aspect ratio of 16:9. For best results, upload an image that’s 1920 by 1080 pixels. But something to watch out for is that in the main event view it’s scaled down quite a lot, so don’t use fonts that are too small (people can click on the image to open a larger version, but not everyone is going to do that). Advanced Retargeting Strategies for Facebook and Google Ads
When users post to your Page, it gets stashed away under the “Community” tab. When they post in the group, on the other hand, it pops up and stays in the feed, center-stage, for other users to easily see and engage with. Furthermore, groups naturally invite more frequent interaction and discussions, because that’s what they’re meant to do, and users feel more comfortable. This is especially true if you express the desire for users to ask questions or share insights in the group description.
With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go, and still access most of the functionalities of Ads Manager. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules. Convenient push notifications keep you informed on the go. Why do millennials buy differently?
Wow thank you author for this lovely and informative post. I was looking this kind of information on google and after that i saw your website top position and after i checked full article about facebook post and i would say with the help of your post i can create different facebook post, cover photos, profile photo and multiple share images size easily. Please share this kinds of informative post timely. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns 

Retargeting ads are one of the most innovative types of online ads in the market today. Have you ever gone on Youtube to view a certain video, and have the same type of videos be placed on your recommendation list? Facebook has the same capacity. It lets an ad be promoted to a specific list of formerly identified people; giving your business larger sales probability. This can be implemented by targeting all of your previous website visitors, previous Facebook or Instagram page engagers, and your existing customer database.
Billy Gene is a globally renowned digital marketing influencer, educator and trainer in the world and has so far revolutionized the campaigns of thousands of marketers! In this 18 lesson long comprehensive program on Creativelive, he will share some of his secrets about how to craft ads, process of creating ad copy, capturing leads, the sales planning process and a lot more. He will also teach you how to upsell, how to retarget visitors and give a sneak peak into the sales bridge. The class also comes with a Marketing Workbook as bonus material, and will offer an in depth understanding of different kinds of ad formats. Very well suited for those wanting to learn in a bootcamp / workshop format while taking a class online. Facebook Lead Ads Tutorial - How to Create Facebook Lead Forms and Lead Generation Campaigns
Every business has a number of different customers, but there is still an ideal customer. Your ideal customers are those who fit your product or service best and, in return, are the most likely to convert and become a customer of yours. They are the ones who require the least sales because they’re the ones the most likely to buy. Take the time to consider and precisely define who these people are by learning How to Create Customer Profiles.
Lots of folks are having the same problem B. It is a behaviour change when posting a url to a blog post on fb. The past behaviour was one where there was a choice of pics from the blog post to choose from, now we can’t get anything but our profile pics to post as default even when pictures are the correct size. No one seems to be owning the resolution to this, see this discussion.
Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn't be forgotten. We often see less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, it needs to be relevant, have a value proposition, a good visual, and have a call-to-action. UTM Tracking: Beginner's Guide
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When someone visits your website, you can use an advertising pixel to cookie them (track them), and then when they begin to visit other websites on the internet you can show them follow-up advertisements on the sites they visit. Common ways you can retarget them with ads would be on sites that display Google Ads, on Facebook, and on other large sites that utilize advertising networks, such as AdRoll. Facebook Retargeting Ads - The Ultimate Guide
If you’ve come across this page, you’ve no doubt found out for yourself that working out what image sizes to use on Facebook isn’t as easy as it could be. It involves some wrangling to get the results you want. Each type of image on a page, profile, and timeline has its own size and quirks. And Facebook never has been very good about making its help pages easy to find. Facebook Retargeting Ads | Easy Tutorial 

In this course by Jon Loomer, the main focus is on the Evergreen Facebook campaign, its necessity, the type of problems it aims to solve and how to plan one. One by one you will learn how to set up the campaign, select a trigger and plan and assemble the ads that go into your campaign. With thorough guidance from the instructor, you will work on every fine detail that helps you to get better results and convert your followers into clients.
OR suggest to your group members that they manually need to look up the group s name in order for the algorythm to detect interest, and thus will show your posts in their feed. This is how it works these days it seems. Fb has twisted it this way. If they are not receiving your posts then how can they react anyway? That is why I have suggested the above. Optimize your Amazon PPC Ad Campaigns! 9 Most Common Questions
Whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply informing some subset of Facebook’s 2 billion users what time your widget shop closes on Tuesday evenings, Pages are one of the most important online properties that you can plant your flag on. They’re a necessary tool for businesses operating in the 21st century. Facebook Open Graph Debugging Tutorial 1
The CourseEnvy team has helped over 100,000 students master social media marketing and optimize their facebook media strategy. The author of this program Justin O Brien comes with a tonne of experience in this domain and is a successful entrepreneur too. As a user Lori Newman puts it, “This video course is very informative – especially if you are beginning to learn about Facebook Ads. If you watch it from beginning to end you will have a solid foundation for managing Facebook pages, ads & more”. This course covers Lead Generation Ads, Remarketing/Retargeting Ads, Dynamic Ads (for ecommerce), Instagram Advertising, ads in Facebook Messenger among many other resources like pixel management, reporting and overview of social media marketing. A true stand out as per our assessment, this training program is one of the best facebook marketing courses you will find out there Teespring: How to Setup Your Facebook Pixel Tracking
Every business using Facebook retargeting ads should use the Facebook Pixel Helper to create more effective ads and increase their return on ad spend. The Facebook Pixel Helper is a troubleshooting tool used to monitor and maintain the Facebook Pixel functionality. It is a free and easy-to-use Google Chrome extension that takes the guesswork out of whether or not pixels are input and running correctly. 5 Simple Ways to Improve AdWords Click-Through Rate - Improve Google Ads CTR for Search Campaigns
Great article. I printed it. Shared it…. and followed it to set up my new closed group ‘the Dogs of Canning with Councillor Patrick Hall’. Unfortunately no-one seems to be able to find my group when searching for it in FB. It’s as if it’s invisible. I have checked the settings and it’s definitely a closed (not secret) group. HELP!!!! I’ve seen this exact same problem all over the internet… no one seems to have an answer. One thing, I have not selected any ‘tags’ or selected an appropriate group category (nothing seemed to fit). Could that be an issue? People are typing in the EXACT group name and still are unable to find it. Facebook Tutorial For Setting Up A Business Page (2019)
If, like me, you are looking to build your business, then this course may provide you the perfect way! When I first started this page, I spent $30 on just 300 likes. I did not know the ways in which you could get low cost likes! I was foolish and naive, but after a lot of pain and frustration I finally figured how to get the best possible costs for Likes. I share with you the precise formula you need to follow, along with me implementing it live for you to follow. Facebook App Install Ads [Step by Step] How To Get More App Downloads

When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization. 17 Influencer Marketplaces for Brands and Creators on Instagram, YouTube, Facebook, and Twitch
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