All about Social Media Marketing tools and training

Your group’s cover image now displays a linked sign and the name of your Facebook Page. The name is clickable. It’s now easier for your group members to message you via your Facebook page rather than personally messaging you. Whilst you may lose some of the personal touches, you will find it easier to keep your business Facebook and personal Facebook separate.
Thanks for this, very helpful. Question: how does fb determine if the first image is a portrait, landscape or square display? I uploaded 4 “square” images, the orientation for all looks very square to me, but fb keeps displaying the first one as landscape or portrait. I tried changing the first image, testing all four images, but fb still keeps displaying the first one as portrait or landscape. I would like all four to appear in four equal sized boxes. Is there a way to make this the default? Thanks. How To: Facebook Post Engagement Ad

LikeAlyzer, powered by the folks at Meltwater, provides an in-depth assessment of your Facebook page performance, coupled with super-actionable recommendations on how you can boost engagement with your brand. Unlike many other free tools, you don’t have to turn over any personal information to attain the assessment. Simply plug in your page URL and it will be automatically generated within seconds. ist=PL_s7Qc-kd5EcT-7raiDtJ9YXElU9iIhfs">How to Set Up and Use Facebook Business Manager For Clients 2019

Some businesses have asked – why should I have to pay to ensure that my post is seen by users who are my followers? If a user has liked my page, they should always see my posts on their news feed, shouldn’t they? The answer to this question is no, because it assumes that users spend every waking moment of their life on Facebook’s news feed. For the health and safety of your Facebook fans, we hope this isn’t true! Pokemon GO Gym Raids Private Group Tutorial! How To Use Private Groups in Battle Raids System 

The only dimensions that matter for the size for this are the length and width. So a 1024x768px image at 72ppi is exactly the same as a 1024x768px image at 96ppi (or 300ppi, for that matter). You can put whatever number you want in that EXIF field, but it doesn’t affect the image size, resolution, or image quality. If you’re getting poor results, the most common culprit is the heavy JPG compression that’s being automatically applied. It’ll affect images with many tones more than ones with only a few, and be particularly noticeable in smooth gradations. Facebook Ads 2019: How to Build an Email List With Facebook Advertising
Keep in mind, however, that the success of Facebook ad campaigns comes down to strong strategy. Don’t waste ad spend on low-quality campaigns that don’t attract or convert users. Instead, use a professional Facebook ad management company, such as Hibu, to maximize your return on investment with ads built and managed by Facebook advertising pros. Get started with Hibu today. 🔴 Facebook Pixel Tracking with Google Tag Manager (2018)

Hi there. There is one question that I have on the FB pixel I just can’t seem to find an answer for anywhere. Shopify has an app called Trackify that allows you to segment the events, per product for example, and in doing so allows you to super target people who have purchased a particular product without setting up custom events. Is there a similar plugin for WordPress. Please if you could help that would be great! I am at my wits end with searching for a solution. Website URL blocked By Facebook | How To Unblock? | Facebook , bangla tutor advi
These tools automate or facilitate the busy work that Group admins were already slogging through manually to assist their constituencies. Their rollout should increase the sharing of resonant content as well as the sense of tight-knit camaraderie and vulnerability in groups — ranging from activist leagues to patient support networks to hobbyist clubs. How To Show Facebook Video icon | FB Video icon Kaise Show Karna Hai | How To En
When done well, Canvas ads can be seriously engaging: 53% of users that open a Canvas ad view at least half of it, and the average view time per ad is an impressive 31 seconds. The reason? The ability to mash together several different ad types (carousel ads, video ads, single image ads, etc.) allows for unmatched storytelling ability—you can really immerse the user in your brand experience. Tell Me About Yourself - Learn This #1 Trick To Impress Hiring Managers ✓
Every business using Facebook retargeting ads should use the Facebook Pixel Helper to create more effective ads and increase their return on ad spend. The Facebook Pixel Helper is a troubleshooting tool used to monitor and maintain the Facebook Pixel functionality. It is a free and easy-to-use Google Chrome extension that takes the guesswork out of whether or not pixels are input and running correctly. 🛑Don't Start a SMMA or Facebook Ads Agency Before You Watch This
Many households share devices, whether it's using the computer that is closest to you or watching on the same digital media player like a Roku or Apple TV. If people remain logged into Facebook on that device, the company has access to multiple people's browsing history. Facebook is also excellent at tracking behavior across devices, since people use the same login on different devices. Shopify Tutorial for Beginners: Pricing Plans Explained (2017)
Back in 2013, Facebook removed any reference to the 20% rule on text in cover photos ... but that doesn't mean you should go wild with using text in your cover photo. The previous rule said that only 20% of your cover photo could be text. Personally, I thought that was way too restrictive for marketers, but the sentiment behind the rule was a good one. The Blueprint To FB Video ADS Using The Retargeting Pixel To Promote Evergreen Products with Buyers
Group To Group Linking: Some Groups are local chapters of bigger organizations, or are connected to similar groups with overlapping memberships. Group to group linking lets admins display suggestions of similar or related groups that their members might want to join, too. Facebook says more formal sub-Group structuring is coming. Together, these could improve Group discovery while encouraging local- or interest-based branches of Groups to assemble and have more intimate conversations. facebook Apps Page Admin Control Image Tab made easy
The audience pixel should be placed between the tags on every page you want tracked (usually this means every page, as you can always get specific later). I promised you that you wouldn’t have to be a programmer to set this up – and you definitely don’t! Here is a simple WordPress plugin called “Header and Footer” that let’s you just paste the code in once and be done with it.
So that people was our list of 10 Best Facebook Advertising Training, Classes and Courses and hope it helps you excel at Facebook Ads & Marketing. You can also look around our site for other useful articles and recommendations from the world of digital marketing and learning. If you liked reading this, do share it with your friends and don’t forget to subscribe to our newsletter to keep getting super cool updates once every fortnight. Facebook Pixel Purchase and Conversion Tracking with GTM | Part 3
***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). EXAMPLE: I am a brand that  targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content, SEO, and page like clout). So in future ads targeted at my page followers/likers (via the Connections option under the Ad Set level), I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product. 
A Facebook Group is a place for group communication and for people to share their common interests and express their opinion. They let people come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos, and share related content. Anybody can set up and manage their own Facebook Group, and you can even join up to 6,000 other Groups.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns. How to find Facebook watched video?. How to check Facebook history? 

The same thing is happening to me and has been for a few weeks now. It’s so upsetting! It helped me to see how had “seen” my posts. I have over a 150 members. It started anywhere between 50 to sometimes over 100 seeing my posts to now I’m lucky if I get 1 to 4. I don’t understand how this happened all of a sudden over the last few weeks. Does anyone else know? In this article it mentions where you can contact Facebook and ask them a question. I still haven’t figured out how to do this. Anyone else? {HINDI} How to Create Facebook Ads || Step by Step Guide to start facebook marketing campaigns
Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s experience on Facebook.” Facebook 2 Step Authentication Verification Problem 2019
Thanks Rob. Excellent tip. Unfortunately controlling the meta tags works better on roll-your-own sites rather than if you’re using a content management system like WordPress, but maybe someone has started a WordPress plugin (or Joomla, Drupal, etc) since I last looked. But as you suggest, if you’re rolling your own site and have control over the HTML, this is the way to go. Thanks! Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns
LikeAlyzer, powered by the folks at Meltwater, provides an in-depth assessment of your Facebook page performance, coupled with super-actionable recommendations on how you can boost engagement with your brand. Unlike many other free tools, you don’t have to turn over any personal information to attain the assessment. Simply plug in your page URL and it will be automatically generated within seconds. ist=PL_s7Qc-kd5EcT-7raiDtJ9YXElU9iIhfs">How to Set Up and Use Facebook Business Manager For Clients 2019
Great info. Thank you. I have a very specific question that nobody can seem to answer for me. I noticed a while back that when posting an album of photos on Facebook, the way it was displayed varied greatly from my phone vs. Desktop. While viewing on my phone the pictures are displayed in one long thread, scrolling up and down to view, where the quality is terrible and I’m not able to select individual photos to view full size. When I go to look at them on the desktop, they are displayed one at a time, full size, where you click on the right side of the picture to view the next image in album. I could just blame it on my phone, galaxy s5, but it doesn’t happen with every album I open. Specifically on other photographer’s pages, somehow they have it set up that pictures in their album are never displayed in this low quality, scroll down form. What’s happening? I’ve forced myself to only post one photo at a time because it doesn’t result in loss of quality. Do you have any advice?

The left 803 pixels will appear in the sidebar, so everything on the left side should be made BIG so that when it scales down for the sidebar version it looks right. Also, in that left hand side, the top 286 pixels will be clear, everything under that will have the “ABOUT PAGE NAME” with the gradient white background covering your image. So, best to vertically centre the part that gets scaled down into the top 286 pixels instead of the full 440 pixels. FACEBOOK RETARGETING ADS MAKE SHOPIFY SO EASY - FACEBOOK ADS MASTERY EPISODE 4!
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.
What exactly is the Facebook Pixel? Well, way back in the day (2015) advertisers had to install multiple pixel codes on their website to track different conversion metrics. Each new landing page for each new promotion required a new pixel—a sustainable practice in small doses, but pretty cumbersome the bigger and more complex your ad strategy got. Enter Facebook Pixel. Facebook Ads Lookalike Audiences Tutorial 2019

Designed to act more like a personal profile for businesses, public figures, and organizations, a Facebook page is basically a place to create an authentic representation of what you’re about. It’s very similar to a basic profile in structure and function, but the intent is for the actual page to become the entity rather than the person behind a profile. For instance, your brand is what’s known by its page – e.g. the Coca-Cola brand and its page and promotions and fans, not the CEO of the company and its followers. Facebook Login With PHP SDK v5 & Graph API Tutorial

Facebook uses an algorithm to determine if and when an ad will display, and what price will be charged for the ad. Many factors are considered as part of that algorithm, though Facebook ultimately chooses to display ads that it believes will promote user engagement. Factors include your audience targeting, bid amount, competition, ad objective, ad type, ad placement, ad schedule, and ad quality. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
This video training teaches you how to set up your Business Manager so you can run Facebook advertisements. Business Manager lets you manage your ad accounts, fan pages, audiences, pixels, product catalogs, and other assets on Facebook. You can work on all your assets in one place. You are able to share access with partners, agencies, coworkers, virtual assistants, and more without sharing your login details. Facebook Pay Per Click - How To Create A Custom Audience From Your Email List Or Customer List
According to Facebook, the best way to run campaigns is to activate all placements. This allows the Facebook Ad platform to optimize against which placements are achieving your desired objective at the most cost-effective rate. They call this Placement Optimization. The logic here is that the more placements that you use, the more data the Facebook Ad platform has to learn from. The more it can learn, the better your campaigns can perform! Even though this is one of Facebook’s own recommended best practices for Facebook Ads, it is important to consider where YOU as the advertiser want the ads to show. For instance, ad placements on Audience Network won’t generate engagements. If you care about that metric, you might want to omit Audience Network from your efforts. We recommend going to market utilizing Placement Optimization and nurturing what performs the best! 🔴 Facebook Pixel Tracking with Google Tag Manager (2018)
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel.
Jagged artefacts are usually from too much compression. Assuming the sizes are all set correctly, when you prepare before uploading, you could try setting the JPG compression to the highest possible setting (100, 10, or 12, depending on what software you use) to see if that clears it up. The highest possible setting (ie. least compression) isn’t really necessary for most uses, but in this case it’s going to be recompressed by FB anyway.
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! Facebook Ads for Dropshipping in 2019 | MASTER FB Ads in 30 Minutes!
It is suggested that you write the content of UTM parameters in lowercase. This is already done in my Excel file, but it also depends on what you use in your Analytics dashboard beforehand. If in the Acquisition > Overview tab your main channels (social, organic search, direct, etc) are lowercase, use lowercase letters. On the other hand, if it is written “Social” with the S in uppercase, use Social with an uppercase S in your UTM parameters. How to put Social Media Tabs on your Facebook Business Page - WooBox - LuLaRoe - 2017 

Facebook Page Insights: (available in the admin panel of any business page): This tool offers up increasing amounts of data specific to your brand page. While this doesn't give you any type of competitive insight, this panel tells you about who your fans are, where they're located, and how much they're engaging with your page and individual posts. Much of this information can be downloaded into an Excel spreadsheet for further analysis. Grytics Facebook Group Analytics
I have a group of about 400 already established for my non-profit. It works well for us, but wondering if we should establish a page as well for visibility purposes. Myself or my employees can’t list the group as their place of employment either. I don’t see any possible harm in maintaining a group for our members and keeping a page up to date for people searching for us. Would love to hear your thoughts.
Thanks for the informative post! Question- when I put my logo on an image to watermark it before posting to FB, it always looks fine. On FB, it always looks blurry, though the picture looks sharp. How should I be saving these in PS to make the logo sharp? Here is my page: https://www.facebook.com/theclickchickphotography?hc_location=timeline -My last post (today, 3/22) is my latest attempt. :)
This is tad bit off of topic.. but hoping you can help. We know now that we want a group… but it’s the privacy setting that’s confusing. FB has a table that tells you about the security, however the last entry reads “who can see stories about the group on FB (like in news feeds and search” For closed it says “anyone” and for secret is says “only members”. What are “stories about the group”. This statement is contradictory to the rest of the table. We want a group that people can find, but that no one but members can see the contents of, including photos posted, posts, etc. Are these considered “stories”? Facebook Group -- When To Post Analytics
I am confused how my activity log is not even showing an art work picture I posted to the group also prior to being blocked. The art work also contained text a long explanation of the art work. I can’t find this on my activity either. Another artwork was placed in the groups post, which is still there but still does not show on my activity log that I posted. How can I protect my artwork if it shows in a group but not my activity log as being posted to the group? Facebook Groups: How to Get Your First 1,000 Members in 30 Days!
Facebook offers two categories so you can better customize the fields on your Page. For the purpose of this introduction, let’s say we’re a “Business or Brand.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company and categorize it as a Retail Company. (To choose a category, simply start typing and choose from the drop-down list.) Digital Marketing for Beginners: 7 Strategies That Work

DJI Osmo action 4K Camera announced. Best known for their camera drones, DJI has announced a new 4K action cam that’s taking direct aim at the GoPro HERO7 Black. It shoots up to 4K60 video and 12MP stills, includes electronic stabilization, has high-dynamic range video at 4K30, voice commands, a touchscreen on the back and another smaller live view screen on the front, and is waterproof down to 36 feet (11 meters). It’s priced at $349, and they’re now available at B&H Photo. BEST Circle Icon Tutorial - Works For All Social Media (YouTube, Instagram, Face
If you’re just starting out with Facebook advertising, the best way to manage your ads is to use Facebook Ads Manager. The Ads Manager is Facebook’s free campaign management tool that’s available to all marketers. By the end of this chapter, you will know how to use the Facebook Ads Manager and how to set up your first Facebook ad campaign. (We’ve created an in-depth guide to show you exactly how to create Facebook ads!) Does Facebook pixel only track traffic from Facebook?
Engagement with the social web means that customers and stakeholders are active participants rather than passive viewers. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services, business practices, or a government's actions. Each participating customer, non-customer, or citizen who is participating online via social media becomes a part of the marketing department (or a challenge to the marketing effort). Whereas as other customers read their positive or negative comments or reviews. Getting consumers, potential consumers or citizens to be engaged online is fundamental to successful social media marketing.[20] With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services. This can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation.[21] How To Change Thumbnail On A YouTube Video 2019

What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for my clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also layout how to optimize your Facebook page and Facebook ads therefore enabling you to reach any type of target market! Make the most of social media marketing and make it easy... so you can  get back to what you do best, running your business!
This looks a fantastic resource! Does anybody have a Twitter equivalent? I’m particularly looking into how single and multiple images are displayed. I recently published a square image, assuming the higher and lower 25% of the content would be cropped for preview. However, it looks like Twitter has assessed the photo and decided to show the lower 50% of the photo in preview… How To Create Facebook Cover Videos Using Premiere Pro CC 

Word of Warning: This can translate to more leads and sales for you. But keep in mind that spending too much time answering every notification can pull you away from other parts of your business. To add to that, if you don’t continue this conversational marketing theme on your website, people will quickly get frustrated. You can also use Facebook Messenger Bots to improve your response and generate more sales, hire more sales reps, or automate some of your processes.
After you have installed the script onto your website, continue to the next step by clicking audience tab on the Facebook pop-up window. The next screen you come to will be a name that you will use when you’re setting up your marketing campaign in Facebook. So name your custom audience something that’s recognizable like “website audience” or whatever makes sense to you. Google Tag Manager Course: Complete Step By Step Guide To Setup (Google Ads, Facebook, Analytics)
By using Facebook retargeting ads, you get another chance to turn that visitor into a subscriber and a customer. Plus, because you already attracted them once to your site, you know what they are interested in and can more easily create ads that speak to their needs. This creates more engagement, more likes, higher conversion rates, and more sales.
Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! Facebook Ads for Dropshipping in 2019 | MASTER FB Ads in 30 Minutes!
These posts can be one or more of the following: images, photo sets, animated GIFs, video, audio, and text posts. For the users to differentiate the promoted posts to the regular users' posts, the promoted posts have a dollar symbol on the corner. On May 6, 2014, Tumblr announced customization and theming on mobile apps for brands to advertise.[72]
CPCs tend to be lower for Facebook Ads than Google Ads, but what you need to keep in mind is that user intent is different on each platform, as well as click-through and conversion rates. Facebook may be cheaper, though Google users are more likely to make a purchase or take an action after clicking on a search ad. Learn more by reading our article on the differences between Facebook and Google ads. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
After selecting the terms and conditions for retargeting, you will see the code that we need to install our website. If you are familiar with installing things like Google analytics or other tracking pixels, this should be easy for you. If you have a WordPress site, it’s really simple to install this as well. I’ll show you where to put it in the next step.

Want to become a Facebook Ads expert? JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASED CONVERSIONS FOR VIA FACEBOOK ADS! Facebook Marketing is a REQUIRED skill for anyone with a product, service, brand, or public figure they need to PROMOTE! Join our 200,000+ students who have MASTERED Facebook advertising with out A-Z Facebook Mastery Course!  Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7

Marketers know that a post’s headline can make or break its performance. We take painstaking efforts to create eye-catching, compelling headlines for blog posts and ad copy, and would be crazy not to do the same for Facebook shares! The problem is, it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’s Headline Analyzer comes in handy.


David what would you recommend to be a good size/ratio for photos in a new album? I generally edit travel, event, etc., photos before uploading, but the size for the lightbox viewer I cannot pin down as to what is preferred. I know that a width of uptown 2048 can be uploaded, but those seem awfully big to me for web viewing. I’ve read that 960×720 shows best, but my testing seems to show that 1200×900 works perfectly. Comments?

However, businesses that aren’t online-based, but have multi-page or content-rich websites that would find user data insightful, should also use retargeting. For example, a winery has two main types of consumers: those interested in tours and tasting and those interesting in hiring their venue for private events. The winery could use retargeting to segment site visitors by their interest, and then display ads specific to each of those user’s interests.
How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it.

This type of ad appears directly in a user's News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practices and be both engaging and visual. How To Add URL Tracking Parameters To Your Facebook Ads
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for: How do I track UTM in Google Analytics?
Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors. Facebook Instagram KPIs Spreadsheet Template
Facebook and LinkedIn are leading social media platforms where users can hyper-target their ads. Hypertargeting not only uses public profile information but also information users submit but hide from others.[17] There are several examples of firms initiating some form of online dialog with the public to foster relations with customers. According to Constantinides, Lorenzo and Gómez Borja (2008) "Business executives like Jonathan Swartz, President and CEO of Sun Microsystems, Steve Jobs CEO of Apple Computers, and McDonalds Vice President Bob Langert post regularly in their CEO blogs, encouraging customers to interact and freely express their feelings, ideas, suggestions, or remarks about their postings, the company or its products".[15] Using customer influencers (for example popular bloggers) can be a very efficient and cost-effective method to launch new products or services[18] Among the political leaders in office, Prime Minister Narendra Modi has the highest number of followers at 40 million, and President Donald Trump ranks second with 25 million followers.[19] Modi employed social media platforms to circumvent traditional media channels to reach out to the young and urban population of India which is estimated to be 200 million.
Great article on image sizes for FB and their power to use our images as they like. I have recently opened a page on FB but am now concerned about my images being borrowed by them or anybody else for that matter. It seems majority of FB users are not aware of what they are signing up for. There must be a lobby to fight against FB policy. Is there any?
Once you’ve brainstormed a potential headline, plug it into this tool. It’ll spit out an overall score for your headline, along with a detailed assessment of its structure, character count, sentiment and previews of what it would look like in email subject lines and ad copy. Perhaps the most valuable aspect of this tool is the link provided in each section that offers tips, examples and case studies. How To Know Which Facebook Group Your Friend Is In
Facebook offers many different advertising objectives to help brands reach their business goals. We no longer live in a world where Facebook advertising success is only achieved by running Page Likes, Website Clicks, or Engagement campaigns. Currently, Facebook categorically offers advertising objectives that include Awareness, Consideration, and Conversions. These categories offer different ad units that are geared towards achieving different results! Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7 For more online marketing courses check this site: https://www.virtualonlinelearning.info
A wonderfully written and detailed comparison of facebook pages vs facebook groups. Thank you. =) I have been using the page feature, though I have been wondering if it may also be a good idea to add a group to the mix for certain features and updates and members who wish to participate and be notified. This may not increase following by a lot quickly, but it certainly couldn’t hurt. As long as you don’t spam it and keep it interesting it could at least help with your loyal and return followers. New B2B buyer behaviour from Larato
You can’t entirely prevent the from printing them, but you can certainly keep them small enough that any prints won’t look great. For that, somewhere around 800px to 1000px across the longest edge is probably a good target. While it will still allow printing at “full” resolution (240ppi-300ppi) up to 3-4 inches across, it won’t look great for printing any bigger. But it is big enough to still show off the image well when displayed on screen. You can of course go smaller, too. AOC Inspires Man To Run False Facebook Ads Testing Mark Zuckerberg | NowThis
Remember how back in the old days of advertising (for sake of argument, let’s say five years ago), you had to actually research your audience, their likes and dislikes, challenges, needs, etc., before you created an ad? And then along came that ridiculous Oreo Super Bowl tweet and all of a sudden the concept of properly understanding your audience went out the window and “real-time” everything was in. Well, it doesn’t quite work that way if you want great performance from Facebook advertising. Conversion Tracking with GTM (with Facebook Conversion Tracking as an example)
The typical Facebook Marketing Manager salary is $136,065. Marketing Manager salaries at Facebook can range from $79,961 - $194,082. This estimate is based upon 9 Facebook Marketing Manager salary report(s) provided by employees or estimated based upon statistical methods. When factoring in bonuses and additional compensation, a Marketing Manager at Facebook can expect to make an average total pay of $146,695 . See all Marketing Manager salaries to learn how this stacks up in the market.
Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages. According to a study by Simply Measured, 71% of the world's largest brands are now using Instagram as a marketing channel.[58] For companies, Instagram can be used as a tool to connect and communicate with current and potential customers. The company can present a more personal picture of their brand, and by doing so the company conveys a better and true picture of itself. The idea of Instagram pictures lies on on-the-go, a sense that the event is happening right now, and that adds another layer to the personal and accurate picture of the company. In fact, Thomas Rankin, co-founder and CEO of the program Dash Hudson, stated that when he approves a blogger's Instagram post before it is posted on the behalf of a brand his company represents, his only negative feedback is if it looks too posed. "It's not an editorial photo," he explained, "We're not trying to be a magazine. We're trying to create a moment."[57] Another option Instagram provides the opportunity for companies to reflect a true picture of the brandfrom the perspective of the customers, for instance, using the user-generated contents thought the hashtags encouragement.[59] Other than the filters and hashtags functions, the Instagram's 15-second videos and the recently added ability to send private messages between users have opened new opportunities for brands to connect with customers in a new extent, further promoting effective marketing on Instagram.
Upload your vehicle catalog with details such as make, model and year, then automatically generate ads that show the most compelling inventory to the right audiences. Use automotive inventory ads to direct people toward vehicle detail pages, lead submission forms or other valuable places—and continually show your most relevant vehicles to potential auto buyers. 40k Stories: The Beast 

Facebook bidding is the process by which an advertiser sets how much they are willing to spend for a user to click or like an ad, or take a specified action. Unlike other pay-per-click platforms, such as Google Ads, Facebook Ads is not based on a keyword bid. Instead, audiences are created by the advertiser during the ad setup process. They then set a bid for their chosen pricing structure and audience (CPC, CPM, CPV, CPA, or CPL) to determine ad cost and reach.
The laws of the land (aka just your group) will then be placed in the About section of your description, making them easy to see and notice. This can be found under the “Moderate Group” section that Admins will see, and then under the “Create Rules” tab. Facebook will actually have example rules that you can use, but you can start from scratch, too. How to Effectively Use Facebook Groups for Business
If you’ve come across this page, you’ve no doubt found out for yourself that working out what image sizes to use on Facebook isn’t as easy as it could be. It involves some wrangling to get the results you want. Each type of image on a page, profile, and timeline has its own size and quirks. And Facebook never has been very good about making its help pages easy to find.

Estimating your return on ad spend (ROAS) can help you budget for your ad campaign and maximize revenue. To calculate your ROAS, we recommend starting with a CPC pricing structure. Determine likely monthly clicks by dividing your ad budget by your industry’s CPC. Then, multiply your monthly clicks by your average conversion rate to find your number of new customers per month. Multiply that by estimated customer value to get revenue. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
With each of these segments you have the (highly recommended) option of adding layered behavioral, demographic, and interest targeting to refine your audience. Don’t just settle for getting your ads in front of prospects and customers who have previously interacted with your brand—layering traditional Facebook targeting atop those lists can help you reach the most qualified prospects. NEW Beginner's Guide to Facebook Retargeting Ads 2019 - FB Pixel, Custom Audiences | #ChiaExplains
Review : A great course to understand Instagram Marketing from scratch. Benji taught the course in a friendly manner. I never used Instagram before this course, but his teaching approach made me quite comfortable and I gradually picked pace. P.S: Benji, I would really appreciate if you could provide more examples related to Instagram Business tools as well. -Robin Bhan Fix Can't Turn off Limit Ad tracking iOS 12| How to Fix limit ad tracking greyed out on iPhone[2019]
Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services.[54] As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. Thus, the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.[55] Furthermore, marketers are also using the platform to drive social shopping and inspire people to collect and share pictures of their favorite products. Many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are a few examples of multinationals that adopted the mobile photo app early. Fashion blogger Danielle Bernstein, who goes by @weworewhat on Instagram, collaborated with Harper's Bazaar to do a piece on how brands are using Instagram to market their products, and how bloggers make money from it. Bernstein, who currently has one and a half million followers on Instagram, and whose "outfit of the day" photos on Snapchat get tens of thousands of screenshots, explained that for a lot of her sponsored posts, she must feature the brand in a certain number of posts, and often cannot wear a competitor's product in the same picture. According to Harper's Bazaar, industry estimates say that brands are spending more than $1 billion per year on consumer-generated advertising.[56] Founder of Instagram Kevin Systrom even went to Paris Fashion week, going to couture shows and meeting with designers to learn more about how style bloggers, editors, and designers are currently dominating much of the content on his application.[57]
Moderation: Brands have increasing levels of responsibility for user-generated content posted on their walls or in comments. You'll want to proactively think through your stance on inappropriate content on your Facebook page, and your best practice would be to make this stance publicly available. This lets your community know what you will and will not allow, lessens the chance of a surprise, and builds a sense of safety and sets expectations. Facebook Page vs Group – Which One Will Grow Your Business Faster
Just like no one wants to be first to arrive at a party, no one want to be the first person to join a Facebook group. Invite some colleagues, employees, or friends to get the ball rolling. You may also want to reach out to some of the more active participants on your Facebook Page and let them know you’re creating a group you’d love them to be a part of.
too much talk about resolution but the biggest problem is Facebook changing the cover photo from PNG to JPG and absolutely destroying everything its sharpness, color fidelity, saturation and adding artifacts. last time I managed events was in November and PNG was only possible to upload from a page, not a personal profile. in order to upload a PNG to an event, the manager had to be a page. Advanced Retargeting Facebook Ad Strategy 2019
If you’ve followed the WordStream blog since its inception in 2009 (thank you for your patronage) you know we’ve written a metric ton of Facebook content: Facebook ad benchmarks. How to lower your Facebook ad costs. Using Facebook ads to drive webinar registrations. Common Facebook ad myths, debunked. Using Facebook ads to advertise your Facebook ads on Facebook. Ok, not that one. Point is, there’s a lot to comb through if you’re shooting for Facebook ad mastery.
What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for my clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also layout how to optimize your Facebook page and Facebook ads therefore enabling you to reach any type of target market! Make the most of social media marketing and make it easy... so you can  get back to what you do best, running your business! Conversion Tracking: A Facebook Ads Tutorial | Facebook for Business 

This is the ‘Golden Ticket’ in the world of advertising. No matter how good or enticing an ad is, it all comes down to the most valuable question: “did the audience press the click button?”. Great ads have the power to make potential clients, REAL clients. So be sure to leave a sense of urgency to your advertisement that will make the audience actually click on your ad. The best way to achieve this is to always ensure that you have a clear CTA (call to action). Your conversion rates will always increase with clear instructions like “Shop our new range today!” or “Redeem your 10% discount before midnight”. 10 Facebook Ads Optimization Tactics You Need To Use
Hi David, thanks for excellent post. As for profile picture, if you upload it at 180×180, when downscaled to 160×160 the picture becomes blurry. Usually the best results when downsizing are when resulting image dimensions are precisely 1/2 of original ones. So I’d suggest uploading profile picture at 320×320 pixels. This will give crisp and sharp picture vs. the one downscaled from other size.
Facebook does not currently let you automatically run A/B tests on your ads, as they spend more of your daily budget on the ads that are converting better. However, they do this very early so you are best off to let your ads run long enough to get a decent sample size before you make any decisions. My recommendation is at least 500 impressions, but even better if you can wait until 1,000 impressions before pausing the underperforming ads. How to Change Your Facebook Business Page Category
Note that when you create assets within Business Manager, you won’t be taken through the standard setup wizard directly. For instance, to create a new page, you need to go to the Business Settings menu and click on Pages. Then click on the page you just created. From there, you will be taken through the standard wizard to fully set up your new Facebook page.

You know that booze cruise offer that follows you around the web? How about that pair of stylish shoes you added to your cart but forgot to purchase? That’s remarketing. Remarketing is so effective because it allows you to target users based on an action they’ve already taken on your website or social accounts. Thus, you have the advantage of knowing how they’ve already interacted with your brand, and in what part of the funnel they reside.   
In the past, I’ve saved JPGs for Facebook profile images at the exact sizes I was advised (180px x 180px @ 72ppi). However, they were visibly low rez and pixelated. So I increased the variables ( to 1000px x 1000px) and, sure enough, it then looked sharp. I can’t remember for sure, but I might’ve even gone with a traditional print ppi of 300. Maybe 150? Either way, the outcome was decent. Retargeting Facebook Ads For Realtors - ( $1-3 Real Estate Facebook Leads)
Facebook Campaign Budget Optimization is a way of optimizing the way a campaign uses budget across ad sets. Typically, an advertiser would set budgets at the ad set level. However, with Campaign Budget Optimization, Facebook will continuously and automatically find the best opportunities to achieve your designated objective across your ad sets and prioritize budget to the ad sets that are performing the best. This gives you less control as an advertiser but gives the system more control to use your budget efficiently. The one thing to be cautious of here, is that if there are campaigns that you need to get a certain level of attention, you will NOT want to use Campaign Budget Optimization. You will want to set the budget at the ad set level to ensure visibility. Link Tracking with Google Analytics
Do you want to make more specific audiences than just all traffic to your website? Create another audience by following the steps above (you only have to place the pixel once), but instead of targeting all traffic in step 4, click the dropdown box and choose “people who visit specific web pages” – then paste in the url of the pages you want to target!
This is the ‘Golden Ticket’ in the world of advertising. No matter how good or enticing an ad is, it all comes down to the most valuable question: “did the audience press the click button?”. Great ads have the power to make potential clients, REAL clients. So be sure to leave a sense of urgency to your advertisement that will make the audience actually click on your ad. The best way to achieve this is to always ensure that you have a clear CTA (call to action). Your conversion rates will always increase with clear instructions like “Shop our new range today!” or “Redeem your 10% discount before midnight”. 10 Facebook Ads Optimization Tactics You Need To Use
Facebook ads are displayed to users based on comprehensive audience targeting parameters. This differs from a search ad platform like Google, which relies on keyword targeting instead. There are hundreds of audience targeting options on Facebook, allowing advertisers to pinpoint exactly who their ads will display to. This includes demographic information, user interests, life events, and user behavior. Learn more about Facebook ad targeting. How cookies can track you (Simply Explained)
Planned content begins with the creative/marketing team generating their ideas, once they have completed their ideas they send them off for approval. There is two general ways of doing so. The first is where each sector approves the plan one after another, editor, brand, followed by the legal team (Brito, 2013). Sectors may differ depending on the size and philosophy of the business. The second is where each sector is given 24 hours (or such designated time) to sign off or disapprove. If no action is given within the 24-hour period the original plan is implemented. Planned content is often noticeable to customers and is un-original or lacks excitement but is also a safer option to avoid unnecessary backlash from the public.[87] Both routes for planned content are time consuming as in the above; the first way to approval takes 72 hours to be approved. Although the second route can be significantly shorter it also holds more risk particularly in the legal department. BEST SOCIAL MEDIA Platform For CREATORS (Don't waste your time on these)
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