All about Social Media Marketing tools and training

This (Sean’s comment) is the first place I’ve found that talks about the problem of link images getting cropped in the FB app on Android. My 1200×628 image shows fine on desktop browser and mobile browser, but shows only the centre part in the app, which of course looks terrible especially if there is text included. This seems to be the case whether I type a URL into a new post or share from my WordPress site. So glad it’s not just my imagination!
To add to what I wrote earlier, I have realised that I had overlooked your comment that images should be posted with a minimum width of 851px and that some very large images I have do get resized correctly by Facebook. However, I now find that if I increase sizes of smaller images to above, even well above, the 851px then they still get cropped as well as partially resized. This really is crazy, what’s the solution? Do I have to increase the resolution or something?
Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Build an active community of people talking about your business. It’s a great way to gather customer intelligence. What are people really saying about you? It’s like a focus group with unlimited members—and you can facilitate conversation or ask questions. The Complete Facebook Marketing Course
Adam Reed is a renowned trainer for Ecommerce, Shopify & Dropshipping and in this special program he wants to train you to get better and more effective at running facebook ads for your e-commerce portal. In 10 hours of on demand video, he teaches you how to create website conversion ads, improve your ad copy, build lookalike audiences and many other technical aspects of the ads. More importantly, he also takes you through the methodologies that will help you work out your profit margins, split test your ads without burning excess money and scale up your ads effectively.
Hi, I run an online newspaper & classifieds site and I have some promotional images that I had been making that were 600px wide x 315px tall. They used to display great, but since May they no longer fit in the news feeds, they now seem to be both a little too tall and too wide. I even tried scaling them to your suggested size of 262 x 500 and this didn’t help either as they are still too big to fit in the news feed area. Any help would be truly appreciated. I believe that 600 x 315 was a standard Facebook pic size, if you could tell me what images of that size have been changed to, that would be great.
One of the most used type of Facebook ads are Link ads. They are simple, clean, and direct to the point. Highly loved by consumers, photo ads are easy to digest and do not hinder the consumer’s feed unlike other types of interruptive ads (e.g. pop-up ads, pop-up video with sounds). For many industries, they are also the highest converting as they provide a strong single message and focus. WHY MY FACEBOOK ADS ARE NOT DELIVERING? 😭 - Hernan Vazquez 

YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, "for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos."[61] YouTube also enable publishers to earn money through its YouTube Partner Program. Companies can pay YouTube for a special "channel" which promotes the companies products or services. 1 Year of Posting EVERY DAY on Instagram & how it changed me
Please update your Tumblr information. 1) The profile photo (avatar) appears as 64 by 64 pixels (not 128 by 128 pixels) on the Dashboard. 2) The maximum size for avatars is 512 by 512 pixels. 3) Tumblr no longer accepts BMP files. 4) Images now appear as 540 pixels wide (maximum) by 810 pixels high (maximum) on the Dashboard. 5) Animated GIFs must be under 2 MB. Also, the 500-pixel reference is outdated. GIFs can be 1280 x 1920 as long as they are under 2 MB. 6) Finally, consider using the most recent Tumblr “t” logo.from https://www.tumblr.com/logo
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return. Which Facebook Ads Conversion Window Should You Use - 7 Days Click, 1 Day View, Etc.
I took an incredible writing class last year, and once it’s over, all the instructor’s students are invited into her secret Facebook group upon completion. Here, the instructor offers the group exclusive job leads and answers questions as her past students have them. This group alone is just as valuable as the class and worth taking the course for, to be honest. How to See Who Has Viewed Your Facebook Profile Most
This is a very helpful article, Thank you for writing it. As an accountant using social media to advertise and spread the word, I often spend a lot of time trying to navigate the perils of marketing and technology. I have clipped your article to Evernote already, and I have a feeling I will refer to it each week when I work on my “Sales Tax Tuesday” posts. Thanks again! How I Made Over $20,000 With Facebook Retargeting Ads | Shopify Facebook Ads Tutorial
Success in the new realm of Facebook advertising (remember: it is now a hybrid engagement plus performance-based direct-response ad platform) means that marketers need to put more research and focus into the images they use in Facebook ads because the ad size is so large (especially in the News Feed). The relatively short lifespan of a Facebook ad means that brands must have a vast quantity of unique, constantly refreshed images at the ready to keep their ads and content near the top of users’ News Feeds. This is especially true for direct-response advertisers, who must rely on engaging, creative ads to entice a consumer into making a purchasing decision. How To Create Facebook Retargeting Pixels For Amazon FBA (2019 Facebook Ads Tutorial for Amazon FBA)
Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let's face it ... retargeting can be a little creepy.) How to Track Facebook Ads in Google Analytics [Using URL Parameters]

Knowing how to create and execute campaigns using Custom Audiences is the crux of Facebook remarketing. For tips on getting the most out of your Custom Audiences, and for information on how Custom Audiences are changing in the coming months—due to the GDPR (General Data Protection Regulation), Facebook is implementing a Custom Audiences permission tool that will require you to provide proof of consent before utilizing Custom Audiences (more on this later)—check out Big Changes to Facebook Custom Audiences: What You Need to Know. How To Crack Product Manager Interview | Career Path | Interview Tips | Product Management | UpGrad
I am an admin for a group. There is a member who cannot post in the group. He is not restricted from posting and all members post without having pre-approval. Is there a setting on his personal account in privacy that coukd be the issue? He is the onky one having problems. It is not only with our group that he is having issues but with all the grouos he is a member. I have insured it is not from our end. None of tge admins or owner has him blocked. Hope youbcan help. The owner and us admins woukd appreciate any insight. How to Make a CUSTOM THUMBNAIL on Sharefactory! (FOR YOUTUBE VIDEOS) (EASY)
Sorry you’re being inundated with all of these comments! I see that you’ve updated this post two weeks ago, but I’m wondering if FB has made changes once again. I shared a link to my Facebook Page and the text on the photo was cut off at the top. I used the recommended dimensions to custom-create a design in Canva, and then used Social Warfare to set the image. It seems like the only safe thing to do now is to share an image without text, unfortunately.
Facebook lookalike audiences exist in the space between layered (behavior, interest, and demographic) targeting and remarketing (utilizing Custom Audiences). Creating lookalikes is the practice of leveraging the information you’d use to create Custom Audiences to instead create audiences that have similar characteristics, but represent a new segment of potential customers. These prospects haven’t yet interacted with your brand. But they’re similar to those who have. Meet My Friend Group~tik tok | I’m Tanner, Secat, Giggles, Rascal, Keke, Brady,mack
Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn't be forgotten. We often see less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, it needs to be relevant, have a value proposition, a good visual, and have a call-to-action. Facebook Pixel Explained: How To Install & Monetize 

The network itself has transformed into one with highly customizable privacy and visibility settings. Users can dial down their visibility to the point where they are nearly invisible on the platform. They can choose which posts or updates are visible and to whom. Conversely, those users who have chosen a more all-in approach can leave everything completely public, from the images they're tagged in to their active stream on Spotify.
Fb has bugged up membership groups. All what you say here is my experience too. Fb has become a mish mash of hyped up technology which as you say is inconsistent from day to day. I have put my comment which has to be moderated. Fb had become farcicle. Ridiculous. Why the heck do we need this page an epistlye of ribbish, to explain to everyone HOW to use fb. WHY has it become necessary???? Laughable. Join unlimited Facebook groups ?
OR suggest to your group members that they manually need to look up the group s name in order for the algorythm to detect interest, and thus will show your posts in their feed. This is how it works these days it seems. Fb has twisted it this way. If they are not receiving your posts then how can they react anyway? That is why I have suggested the above. Optimize your Amazon PPC Ad Campaigns! 9 Most Common Questions
There has been an increase in social media marketing in sport, as sports teams and clubs recognise the importance of keeping a rapport with their fans and other audiences through social media.[112] Sports personalities such as Cristiano Ronaldo have 40.7 million followers on Twitter and 49.6 million on Instagram, creating opportunities for endorsements.[113]

Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return. Which Facebook Ads Conversion Window Should You Use - 7 Days Click, 1 Day View, Etc. 

Your cover photo (or video!) is the first thing a page visitor is going to notice. As a result, it needs to serve a purpose. You might share a video of your team members solving a common goal to hammer home the collaborative nature of your workplace (particularly if you plan to use your Facebook page to promote company culture and grow brand awareness).
Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right – you use Facebook retargeting ads. Facebook Retargeting AD 2019 | 10+ Millions Dollar Best Facebook Retargeting ads strategy 2019
Facebook lookalike audiences exist in the space between layered (behavior, interest, and demographic) targeting and remarketing (utilizing Custom Audiences). Creating lookalikes is the practice of leveraging the information you’d use to create Custom Audiences to instead create audiences that have similar characteristics, but represent a new segment of potential customers. These prospects haven’t yet interacted with your brand. But they’re similar to those who have. Meet My Friend Group~tik tok | I’m Tanner, Secat, Giggles, Rascal, Keke, Brady,mack
Do you have an example? From what I see on your feed, most of them are shared links with thumbnails that are still displaying at 476×249 (that’s the same aspect ratio as 600×315). I see one new shared link that is displaying slightly differently for some reason–did you do anything different when posting that one? I’ve just test on my own now and when doing it in this order–posting the URL then replacing the link thumbnail–it’s still displaying at 476×249.
The most efficient way to create a Facebook 360 video is to use a 360-degree camera such as an ALLie or RICOH THETA. The THETA, for example, has two lens that together capture the 360-degree look. Since there’s no viewfinder, you’ll need to use the corresponding mobile app to set the shot and a tripod to keep the camera steady. The app then allows you to share directly to Facebook. How To Upload Your Email List To Facebook and Create A Custom Audience
Group Insights: Analytics have been Facebook’s top request from Group admins, so it’s hooking them up with a similar Insights product to what Page admins have on both web and mobile. This includes real-time growth, membership and engagement metrics, including how many posts are being published and when their content is most popular. Understanding what content resonates could help admins share more like it.
However, businesses that aren’t online-based, but have multi-page or content-rich websites that would find user data insightful, should also use retargeting. For example, a winery has two main types of consumers: those interested in tours and tasting and those interesting in hiring their venue for private events. The winery could use retargeting to segment site visitors by their interest, and then display ads specific to each of those user’s interests. Facebook Marketing Strategy: How to Build a Six Figure Business in Under 90 Days With Facebook Ads
This looks a fantastic resource! Does anybody have a Twitter equivalent? I’m particularly looking into how single and multiple images are displayed. I recently published a square image, assuming the higher and lower 25% of the content would be cropped for preview. However, it looks like Twitter has assessed the photo and decided to show the lower 50% of the photo in preview… Facebook Retargeting Ads | Easy Tutorial
too much talk about resolution but the biggest problem is Facebook changing the cover photo from PNG to JPG and absolutely destroying everything its sharpness, color fidelity, saturation and adding artifacts. last time I managed events was in November and PNG was only possible to upload from a page, not a personal profile. in order to upload a PNG to an event, the manager had to be a page. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
Engagement with the social web means that customers and stakeholders are active participants rather than passive viewers. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services, business practices, or a government's actions. Each participating customer, non-customer, or citizen who is participating online via social media becomes a part of the marketing department (or a challenge to the marketing effort). Whereas as other customers read their positive or negative comments or reviews. Getting consumers, potential consumers or citizens to be engaged online is fundamental to successful social media marketing.[20] With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services. This can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation.[21] How To Change Thumbnail On A YouTube Video 2019
Sorry you’re being inundated with all of these comments! I see that you’ve updated this post two weeks ago, but I’m wondering if FB has made changes once again. I shared a link to my Facebook Page and the text on the photo was cut off at the top. I used the recommended dimensions to custom-create a design in Canva, and then used Social Warfare to set the image. It seems like the only safe thing to do now is to share an image without text, unfortunately.
Business Manager is Facebook’s portal for advertisers, allowing you to quickly manage multiple assets such as business pages, ad accounts, pixels, product catalogs and employees all in one place. It’s a very powerful tool that every advertiser should be using, but the downside is it can be complex to master, which is why we created this Business Manager Mastery live webinar. ist=PL_s7Qc-kd5EcT-7raiDtJ9YXElU9iIhfs">How to get Millions of Facebook Page Likes
This article is SO amazing but, unfortunately it is missing the ONLY photo size I was looking for: FEAUTURED PIC. I am trying to do a single Feature Pic for a client and it look ok on mobile but, on Desktop looks cropped on one side. I know nobody looks at it on Desktop other than me (haha!) but, I hate seeing it cropped! Do you happen to know the exact dimensions? Thanks! Wow! Haha! Angry! Facebook Finally Has Emoji Reactions
I have linked groups to a VIP page I have before, but this past week, I’ve tried multiple times to link the VIP page to another group I manage, but NEITHER group is visable as an option in each others’ groups and I can’t seem to find anything on the internet to help me figure this out. Is this a FB glitch or is there something i need to know about how the groups are set up that may be causing the issue. Making Thousands With Facebook Groups
Pages are still valuable even though some businesses seem to think a page is a way to shout about their products and services, without using them to provide value for their community. Which unless you are Pepsi, is a big mistake. Although even Pepsi don’t just post boring “buy my stuff now” posts, they have great content which includes video and interactive posts, it is still all about them but still. Facebook Messenger App news

When someone visits your website, you can use an advertising pixel to cookie them (track them), and then when they begin to visit other websites on the internet you can show them follow-up advertisements on the sites they visit. Common ways you can retarget them with ads would be on sites that display Google Ads, on Facebook, and on other large sites that utilize advertising networks, such as AdRoll.
Hello, I recently started a public group and was notified that when members go to the group page they are not able to see all posts. As an admin I can see them. My fiance is not an admin looked on the group page and confirmed that he also was not able to see all of my posts either just as other members had told me. I have a bid site so the only bidders I am getting are those that happen to be on Facebook at the time I post and see my post in their news feed. Any help is appreciated. I have contacted Facebook help and have received no response. Thank you! FB Ads Stuck in Review? Do THIS.
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