All about Social Media Marketing tools and training

The first step to giving your Facebook Page an identity is adding a profile picture. This will serve as the primary visual for your Page, appearing in search results and alongside any of your content that shows up in a user’s News Feed. Most publishers suggest creating a photo that’s 180 x 180 pixels, however increasing this slightly will help maintain quality. If you don’t upload an image that is already square, you’ll be prompted to crop. New B2B buyer behaviour from Larato
It’s obviously very frustrating to try to fix one problem, and then for facebook’s engines or programming to create a totally new one arbitrarily, to not even post what the preview showed you, and to not allow much editing or changing after the fact. I remember being able to move an image around and crop and zoom it exactly how you wanted in the window that was available, but all of those options are gone now. Does facebook WANT it to be unintuitive and difficult? What’s the upside for them when it comes to frustrating their users and making marketing on their website so difficult for those of us who are familiar with technology, let alone their huge base of users who are NOT technically savvy? Setup Retargeting Ads on Facebook in 4 Minutes
Remember: Not every Facebook post shows up in the News Feed. When Facebook decides what to include, the algorithm looks specifically at engagement rates — not your total number of fans. Over time, the lack of likes and comments on your posts (due to unengaged or fake fans) compared to the number of Page likes you have could prevent your content from being seen. The average user will likely also question your credibility with such a discrepancy.
A Facebook Group is a place for group communication and for people to share their common interests and express their opinion. They let people come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos, and share related content. Anybody can set up and manage their own Facebook Group, and you can even join up to 6,000 other Groups.

To get the Google Sheet, enter your email in the form below. You can use it to generate easily and efficiently your links. Note that the columns C, D and E are hidden. It’s the 3 columns that are automatically filling the UTM parameters that I explained to you earlier. These columns are hidden because you have to establish them once and for all at the beginning, and never edit them afterwards. I already did it for you, so you are already good to go!
With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go, and still access most of the functionalities of Ads Manager. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules. Convenient push notifications keep you informed on the go. Why do millennials buy differently? 

I co-own a Miami Dolphins Fan group that has an internet radio show, a twitter account and eventually will be adding a website. We currently have both a FB Group and an FB page, and cross=post most content to both. Do you think having both is a good idea or not? And why or why not? Also, if keeping both, would you continually cross-post everything? Thanks for your advice.
Retargeting campaigns can be as simple or complex as you’d like. The goal of most retargeting marketing campaigns is to move a prospective user into a desired action which they did not carry out on their initial visit. That could entail visiting a specific webpage, getting an email address through an opt-in form, filling out an appointment form, booking a webinar, or making a sale. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns
Skillshare is a wonderful platform for all those who want to enroll in multiple classes on a subject at one common subscription. Think of it something like the Netflix of e-learning where you pay a monthly fee and access all the courses through the month. They have an impressive array of Facebook Marketing courses including Instagram Ads, designing facebook ads, creating high engagement facebook groups and even courses on how to grow organically on the social media platform. With thousands of students having enrolled in these classes from all over the world, we can only say that you should try it out too. The best part is that their first month of subscription is free, so you can opt out at any time. You're Optimizing Your Facebook Ads WRONG! - What to Optimize For?
Facebook is one of the dominant social networking sites in the world. Facebook lets you share photos, videos, links, status updates, and much more with your friends. As you discover how this social networking site works, use this handy reference to help you find people on Facebook, communicate with friends, and figure out what to do as soon as you log in. How to see the most recent posts in a Facebook Group
Facebook will use this information to help connect the users you identify as most valuable to your business to your page. It works in the same way as audience creation does within the Facebook Business Manager UI. There’s no need to get too granular here, but painting a picture of your ideal prospect will help Facebook suggest your page to people who may very well dig it. Can Google Analytics track Facebook page?
Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.[15] Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, given that an ad placed during a sports game broadcast or in the sports section of a newspaper is likely to be read by sports fans. However, social media websites can target niche markets even more precisely. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Google Adsense does this by looking for keywords in social media user's online posts and comments. It would be hard for a TV station or paper-based newspaper to provide ads that are this targeted (though not impossible, as can be seen with "special issue" sections on niche issues, which newspapers can use to sell targeted ads). How to change category for your Facebook Business Page
Social media platforms like Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business! How to Sort Your Facebook Page Posts by Category Using Photo Albums
I have linked groups to a VIP page I have before, but this past week, I’ve tried multiple times to link the VIP page to another group I manage, but NEITHER group is visable as an option in each others’ groups and I can’t seem to find anything on the internet to help me figure this out. Is this a FB glitch or is there something i need to know about how the groups are set up that may be causing the issue. How to Create a Conversion Optimized Campaign in Google Ads
I’m not sure there’s a perfect size since FB resizes it automatically to fit different screen sizes. Viewing it on a 27-inch screen is going to be quite different than on a laptop. An a large proportion of FB users access the service via mobile. I personally prefer to keep the images I post on FB the smaller side if only to keep the range of uses of any “borrowed” images to a minimum.
I have a group of 96 members and I used to be able to see ‘seen by’ numbers for every post. They were constistently in the 15-40 range. Over the last 6 months I’ve had posts that have no ‘seen by’ info and posts that have very few seen by (1-6) and then some posts show a seen by number that changes over time from high to low for one post. I would understand if it has been taken away altogether but it seems to come and go and be very inconsistent.’
You have probably heard a bit about the General Data Protection Regulation (GDPR), but you may not know the whole story other than the fact that, significantly, it takes full effect on May 25, 2018. You have also probably heard that Facebook has recently run into a few operational snafus regarding its handling of user data. Naturally, Facebook created a page to address how it’s plans to handle the change it data regulations. Here are a few of the things you should be aware of:
I highly recommend you to write a little sentence when you promote a post in groups. In my opinion, it is better to write a word presenting the article rather than simply writing its link in a comment and sending it coldly. This can make a difference and make people want to read your article. As I do not want to rewrite this small text every time I publish to a group, I write it for the first time in cell G2, then I slide the cursor to replicate the text for all other Facebook groups. The link is added to the end of the text automatically. The Social Network (2010) - Hacking scene
Dear fb, I always have loads of troubles w fb groups. Groups bully me w rules that people break. I always get in trouble and never do anything wrong. There needs to be more Human Resources for problem solving cause nobody sees situations correctly and blame wrong person. The block can’t always be a solution. Please please do something about groups. How to Use Facebook Groups to Grow Your Business And Encourage Prospects To Join You Faster

Now you can require all new potential members to answer questions before joining, like “why do you want to join” or “how long have you been in the industry” and also (this is what we do on AdEspresso University, that is a customer only group) “what’s your customer email address so I can verify?”. This can help weed out bots or people who probably shouldn’t be in the group. How to Grow a Facebook Group Fast!
CPCs tend to be lower for Facebook Ads than Google Ads, but what you need to keep in mind is that user intent is different on each platform, as well as click-through and conversion rates. Facebook may be cheaper, though Google users are more likely to make a purchase or take an action after clicking on a search ad. Learn more by reading our article on the differences between Facebook and Google ads. Facebook Ads Website Conversions Campaign Tutorial 2017 - Facebook Conversions Ads Tutorial
Business Manager allows you to quickly see all of your pages, ad accounts, the people who have assigned roles and much more. This is especially handy when you need to revoke access to several of your business’s Facebook assets for someone who no longer works for you. Instead of having to go to all of your business assets to remove that person, you simply go to the People section in Business Manager and remove their access to everything in one click. Add Members to Secret FB Group
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Once you’ve brainstormed a potential headline, plug it into this tool. It’ll spit out an overall score for your headline, along with a detailed assessment of its structure, character count, sentiment and previews of what it would look like in email subject lines and ad copy. Perhaps the most valuable aspect of this tool is the link provided in each section that offers tips, examples and case studies. | Revital h capsule full review in Hindi |

This will take some trial and error to pin down for your specific business (using engagement data gleaned from Page Insights). But research generally shows that the best time to post is Thursday or Friday from 1 to 3 p.m., so that’s a good place to start. Since it’s important to post consistently, create a content calendar to help balance your mix of content types and keep your posting schedule on track.

As users increasingly rely on social platforms, these social networks will grow and respond as Facebook has. While there's still a great deal of opportunity in this space, Facebook offers users the most choice for the many facets of their lives while enabling flexibility for privacy and visibility. As users continue to adopt new behaviors and ultimately expectations, Facebook will need to continue to adapt to stay at the top of the social pile, so expect continued change and evolution. This change is necessary and beneficial, but can be frustrating from a marketing perspective.
too much talk about resolution but the biggest problem is Facebook changing the cover photo from PNG to JPG and absolutely destroying everything its sharpness, color fidelity, saturation and adding artifacts. last time I managed events was in November and PNG was only possible to upload from a page, not a personal profile. in order to upload a PNG to an event, the manager had to be a page. The COMPLETE Facebook Ads & Google Adwords REMARKETING Guide
The Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen by many users more quickly. The time difference is also a problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on the east coast and west coast of the United States. Social networking sites have become a hub of comment and interaction concerning the event. This allows individuals watching the event on the west coast (time-delayed) to know the outcome before it airs. The 2011 Grammy Awards highlighted this problem. Viewers on the west coast learned who won different awards based on comments made on social networking sites by individuals watching live on the east coast.[92] Since viewers knew who won already, many tuned out and ratings were lower. All the advertisement and promotion put into the event was lost because viewers didn't have a reason to watch.[according to whom?]
Retargeting campaigns can be as simple or complex as you’d like. The goal of most retargeting marketing campaigns is to move a prospective user into a desired action which they did not carry out on their initial visit. That could entail visiting a specific webpage, getting an email address through an opt-in form, filling out an appointment form, booking a webinar, or making a sale.
Once you’ve brainstormed a potential headline, plug it into this tool. It’ll spit out an overall score for your headline, along with a detailed assessment of its structure, character count, sentiment and previews of what it would look like in email subject lines and ad copy. Perhaps the most valuable aspect of this tool is the link provided in each section that offers tips, examples and case studies. How to Use Steal Your Competitors Customers Using Facebook's Audience Insight Tool (SPECIAL GUESTS!)

To set up engagement ads, merely opt for the “Engagement” marketing objective. “Engagement” in this case includes comments, shares, likes, event responses, and offer claims. By running engagement ads, you get your content an audience with the people who already like, comment, and otherwise interact with it. You can also choose from Facebook’s proverbial array of targeting options to get your content in front of new segments of the population that might be equally inclined to like, share, what have you.
What I’m struggling with is the option to limit the potential members to multiple countries. Specifically I’d like to make the group invisible to Asian Facebook members, as I’m blocking 25-40 spammers from Indonesia specifically per day. All of these accounts are brand new (less than 6 months old) and with 2-3 friends and multiple groups that they belong to. Black Sails - 1x6 VI - Group Reaction
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