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In the past, I’ve saved JPGs for Facebook profile images at the exact sizes I was advised (180px x 180px @ 72ppi). However, they were visibly low rez and pixelated. So I increased the variables ( to 1000px x 1000px) and, sure enough, it then looked sharp. I can’t remember for sure, but I might’ve even gone with a traditional print ppi of 300. Maybe 150? Either way, the outcome was decent. Retargeting Facebook Ads For Realtors - ( $1-3 Real Estate Facebook Leads)
Facebook makes it easy by placing a little green dot with the word “verified” next to your pixels when they are up and working. In order for them to register as verified, all you have to do is visit a page where they are placed and then check again in Facebook. As long as someone has visited a page where your pixels are placed within the last 24 hours, they will show as verified when you’re in the pixel section (audience or conversion) of Facebook.

Knowing how to create and execute campaigns using Custom Audiences is the crux of Facebook remarketing. For tips on getting the most out of your Custom Audiences, and for information on how Custom Audiences are changing in the coming months—due to the GDPR (General Data Protection Regulation), Facebook is implementing a Custom Audiences permission tool that will require you to provide proof of consent before utilizing Custom Audiences (more on this later)—check out Big Changes to Facebook Custom Audiences: What You Need to Know. How To Crack Product Manager Interview | Career Path | Interview Tips | Product Management | UpGrad
To this end, companies make use of platforms such as Facebook, Twitter, YouTube, and Instagram to reach audiences much wider than through the use of traditional print/TV/radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach to interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can now post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services.[30] Thus social media marketing is also used by businesses in order to build relationships of trust with consumers.[31] To this aim, companies may also hire personnel to specifically handle these social media interactions, who usually report under the title of Online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, 3 steps are taken in order to address consumer concerns, identifying the extent of the social chatter, engaging the influencers to help, and developing a proportional response.[32]

How much should you pay for Facebook advertising? Is Facebook’s automatic or manual bidding better? How to set up your ad budgets in the Ads Manager? We’re going to answer all these questions in this chapter. Did we mention that you’ll also learn about other technical aspects such as ad delivery optimization? – If you want to get great Facebook campaign results, you’ll need to know how to use it. How do I track a Facebook ad conversion?

I work for a bank and our facebook was established using the main bank site information. We also have two other branches. At one of the other branches someone “checked in” and another facebook page was established. I located that page and took control of it as admin. I have two facebook pages now but what I would like is to merge them together so I just have the one so that no matter which branch you are at if you “check in” it appears on the main facebook page and identifies what location you were visiting. Can this done?? Facebook Ads Retargeting Campaign and Facebook Retargeting Audiences Tutorial 2019
Group Insights: Analytics have been Facebook’s top request from Group admins, so it’s hooking them up with a similar Insights product to what Page admins have on both web and mobile. This includes real-time growth, membership and engagement metrics, including how many posts are being published and when their content is most popular. Understanding what content resonates could help admins share more like it. Positive Attitude Quotes - Top 10 Attitude Quotes by Brain Quotes
Hello, I recently started a public group and was notified that when members go to the group page they are not able to see all posts. As an admin I can see them. My fiance is not an admin looked on the group page and confirmed that he also was not able to see all of my posts either just as other members had told me. I have a bid site so the only bidders I am getting are those that happen to be on Facebook at the time I post and see my post in their news feed. Any help is appreciated. I have contacted Facebook help and have received no response. Thank you!
Choose your privacy settings. By creating an open group, anybody on Facebook will be allowed to see posts and join the group. A closed group will allow only invited members to see posts or join, but anyone on Facebook will be able to search the group. A private group means that only those invited will see the group, including all its members and posts.
In April 2016, Facebook announced the launch of its Messenger Platform — a service that enables any business to build a bot through Facebook Messenger. If you have a Facebook personal profile, you’ve probably used Messenger to chat with friends either on your desktop or mobile. In the same way, you can talk with a bot to change a shipping address or receive breaking news updates. For instance, 1-800 Flowers allows you to use their bot assistant to shop, track your order, or work with customer care. how to hide groups on facebook
Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular social bookmarking sites used in social media promotion. Each of these sites is dedicated to the collection, curation, and organization of links to other websites that users deem to be of good quality. This process is "crowdsourced", allowing amateur social media network members to sort and prioritize links by relevance and general category. Due to the large user bases of these websites, any link from one of them to another, the smaller website may in a flash crowd, a sudden surge of interest in the target website. In addition to user-generated promotion, these sites also offer advertisements within individual user communities and categories.[62] Because ads can be placed in designated communities with a very specific target audience and demographic, they have far greater potential for traffic generation than ads selected simply through cookie and browser history.[63] Additionally, some of these websites have also implemented measures to make ads more relevant to users by allowing users to vote on which ones will be shown on pages they frequent.[64] The ability to redirect large volumes of web traffic and target specific, relevant audiences makes social bookmarking sites a valuable asset for social media marketers.
This (Sean’s comment) is the first place I’ve found that talks about the problem of link images getting cropped in the FB app on Android. My 1200×628 image shows fine on desktop browser and mobile browser, but shows only the centre part in the app, which of course looks terrible especially if there is text included. This seems to be the case whether I type a URL into a new post or share from my WordPress site. So glad it’s not just my imagination! Facebook Retargeting AD 2019 | 10+ Millions Dollar Best Facebook Retargeting ads strategy 2019
Fb has bugged up membership groups. All what you say here is my experience too. Fb has become a mish mash of hyped up technology which as you say is inconsistent from day to day. I have put my comment which has to be moderated. Fb had become farcicle. Ridiculous. Why the heck do we need this page an epistlye of ribbish, to explain to everyone HOW to use fb. WHY has it become necessary???? Laughable. Create a Facebook Cover Video in Minutes (FOR FREE)
For sure, certain groups are performing way better than others. You can just see at one of the first screenshots to see the difference in engagement. Also, the 1000+ in Boost Your Blog was achievable because I had one post, “How I Got 15K Followers on Instagram” that became insanely popular there – and on most Facebook groups too. I think you might be able to see which posts were the most popular in my video, towards the end. F8 2019: Facebook: Product Optimization with Adaptive Experimentation
How can you create your own video ad? First, understand Facebook video ad requirements including length and video size. We suggest keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload directly to the Facebook ads manager by following these instructions.
Most pages have not yet been switched over to the new layout yet, so the information below is still current for the vast majority of pages. Facebook is in the process of rolling out a new layout, but very few pages are using it yet. But in looking at the pages that are using the new layout, the information at that link you sent is not correct for either the current or the new layouts. In short, a new layout is coming, but the information on the external link appears to be wrong. Advanced Retargeting Facebook Ad Strategy 2019
When HubSpot looked into how often you should post on Facebook, quality far outweighed quantity. Pages with over 10,000 followers were the only ones who benefited from posting more frequently. Companies with less than 10,000 followers that posted more than 60 times a month received 60% fewer clicks per post than those who posted five times or fewer. The Complete Facebook Ads And Facebook Marketing Course

With Facebook Pages you can use ads,  you can add a variety of apps so that people can easily find you elsewhere, or you can collect email addresses and run competitions. The good thing about Facebook Groups’ however, is that there is a bigger sense of community, you can store files, and search posts and members feel more able to share. Posts are also much more visible in the news feed if the group is not a closed group. Fb Caption

A bar hosts a weekly Ladies Night and they are looking to increase attendance for tomorrow night. They segment ads by location, age, and gender. First, they hyper-focus location to show ads only to those within a 10-mile radius of their bar. Second, the majority of their best customers are 24 to 35, so they target ads to users in that age range. Lastly, they know men and women look for different things in a night out, so they create two ads geared towards each.
***NOTE*** With this old split test technique, there is AUDIENCE OVERLAP when creating your split tests. Which means that the same audience may see both ads. Which isn't a bad thing, but note you are bidding against yourself which may increase the cost of ad spend. I suggest you start using the split test option discussed in Lecture #16: The Ultimate Guide to Creating Facebook Ads by Coursenvy The Ultimate Guide to Using a Facebook Tracking Pixel
I am trying to set up a marketing agency on FB business manager, I just got my first client, while helping him set up his own business manager, I learned that he doesn’t have a credit card. He asked me if I could run ads for him and bill from my credit card tied to my ad account and I bill him on a monthly basis, I was a little hesitant, would this case impose any risk on my account? I heard that FB checks credit card name and billing address against user account info. Effective Facebook Marketing Strategies For 2019 (Live on Stage)
The tricky part with Facebook is that it only lets you operate within predefined targeting options. You can, for example, target people who have visited your website within a defined period of time (the last 7 days, 30 days, etc.), however, there’s still no option to target repeat visitors who have been to your website several times but haven’t finished their purchase yet. How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy
I work for a bank and our facebook was established using the main bank site information. We also have two other branches. At one of the other branches someone “checked in” and another facebook page was established. I located that page and took control of it as admin. I have two facebook pages now but what I would like is to merge them together so I just have the one so that no matter which branch you are at if you “check in” it appears on the main facebook page and identifies what location you were visiting. Can this done?? Facebook marketing for dummies

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.[4] Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns. How to find Facebook watched video?. How to check Facebook history?
No matter what shape image you upload as a header image for an even post, it’ll be cropped to an aspect ratio of 16:9. For best results, upload an image that’s 1920 by 1080 pixels. But something to watch out for is that in the main event view it’s scaled down quite a lot, so don’t use fonts that are too small (people can click on the image to open a larger version, but not everyone is going to do that).
To get your ad to display, start with a competitive bid—based on the figures listed at the start of this article—and a highly targeted audience with ads tailored to that audience. Once your ad is live and Facebook sees that users are engaging with your ad, Facebook will consider the ad’s high quality and may reduce price while increasing reach. Learn how to create a Facebook ad in our article on Facebook advertising. Facebook Ads: Build a URL Feature
For example, these filters could bar someone who is biologically a man but identifies as a women and wants to join a women’s group, or someone who lives in San Francisco but wants to join an Oakland  community group because they frequently stay with and take care of their sick mom who lives there. Though it takes tons of time and can be a boring chore, human admins who filter through membership requests know when to let someone slide.

Facebook Live video is, not surprisingly, video broadcast live on Facebook. It can be a great way to interact with followers, or give them a behind-the-scenes look at your company, your product, or the personalities behind your brand. It’s also a great format to share announcements in real time, like this announcement of the Game of Thrones Live Concert Experience tour. Facebook Marketing Hacks for 2019 

Most business owners lack the time to take on another responsibility, never mind the time to endure the learning curve, so many choose to call in the pros with professional Facebook ad management services, such as Hibu. Hibu is a full-service marketing agency that offers Facebook ad management services with no management fee, making them extremely affordable. Visit Hibu today to start driving more business with your Facebook ads.
Facebook is in the process of rolling out a new layout. They do it gradually, often over weeks or months. The measurements on there seem to apply to the new one that’s rolling out. So it depends on whether the new layout has rolled out to your page yet. This is what the new layout looks like:
If you’ve followed the WordStream blog since its inception in 2009 (thank you for your patronage) you know we’ve written a metric ton of Facebook content: Facebook ad benchmarks. How to lower your Facebook ad costs. Using Facebook ads to drive webinar registrations. Common Facebook ad myths, debunked. Using Facebook ads to advertise your Facebook ads on Facebook. Ok, not that one. Point is, there’s a lot to comb through if you’re shooting for Facebook ad mastery. 

Facebook ad objectives are the overarching marketing goals advertisers have to choose from when creating their ad. Ad objectives include awareness, which focuses on promoting a brand; consideration, which encourages user engagement; and conversion, which entices users to buy a product or service. Generally, the higher the revenue an advertiser is likely to get from an ad objective, the higher the ad cost will be. Facebook Pixel Custom Event Tracking with GTM | Part 2

Awesome tips. Love to the post, Simple and effective. I was not an introvert but love the tips to implement in our social media marketing and currently, working with a leading graphic design agency in Sunshine coast to design our cover. this post really helps me to think different on social media marketing my book. Thanks for sharing. Is Facebook Introducing a Charge or Fee?

Facebook lookalike audiences exist in the space between layered (behavior, interest, and demographic) targeting and remarketing (utilizing Custom Audiences). Creating lookalikes is the practice of leveraging the information you’d use to create Custom Audiences to instead create audiences that have similar characteristics, but represent a new segment of potential customers. These prospects haven’t yet interacted with your brand. But they’re similar to those who have. Meet My Friend Group~tik tok | I’m Tanner, Secat, Giggles, Rascal, Keke, Brady,mack 

For the Facebook retargeting pixel to work, it needs to be installed on the back-end of all the relevant pages you want to track, create audiences, and remarket with. If you’re using Facebook ads to drive visitors to a click-through post-click landing page where you sell a course, you might want to install it on that page, the following checkout page, and the “thank you” page after that. Here’s why: Facebook Business Page - 15 optimization tips (2019)

Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
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Facebook ads are displayed to users based on comprehensive audience targeting parameters. This differs from a search ad platform like Google, which relies on keyword targeting instead. There are hundreds of audience targeting options on Facebook, allowing advertisers to pinpoint exactly who their ads will display to. This includes demographic information, user interests, life events, and user behavior. Learn more about Facebook ad targeting.
Español: usar Facebook, Português: Usar o Facebook, Italiano: Usare Facebook, Deutsch: Wie verwende ich Facebook, Русский: пользоваться Facebook, 中文: 使用Facebook, Français: utiliser Facebook, Čeština: Jak používat Facebook, Bahasa Indonesia: Menggunakan Facebook, Nederlands: Facebook gebruiken, Tiếng Việt: Sử dụng Facebook, ไทย: ใช้ Facebook, العربية: استخدام فيسبوك, 한국어: 페이스북 쓰는 법, हिन्दी: फेसबुक इस्तेमाल करें
For example, a local art gallery owner had been struggling to target audiences on Facebook, as they didn’t have a clear ideal customer. Previously, the best way was to target users who had liked a similar gallery’s Facebook page. However, using the data from the Facebook Pixel, they were able to create lookalike audiences. Now they target Facebook users who match their average site visitor, helping to expand their reach and gain the awareness of new customers.
I’m having the exact opposite problem of FB zooming. I’ve created a png that is exactly the right aspect ratio, but it loads in too small with white space all around it. FB will not zoom in to make the photo fit the space. I’ve tried large photos, small KB, tried different browsers, everything I can think of. Then I tried any old photo and sure enough FB zoomed in. Setup Retargeting Ads on Facebook in 4 Minutes
I am managing several pages for a client. I am looking to clean up and streamline their Facebook pages. As of right now they don’t have a group. They host marathon and running events (non-profit). As of now they have their main Get Bold facebook page (it has the least likes/followers). Then they have several other pages one with about 4,300 like/followers, each of these pages are specific to the event. I’d like to know if I should take their Get Bold main page, convert that to a group. Then take the page that has the most like/followers and update that to be their main page? Then I can delete all other pages, so instead of each event having a separate page … each event would be added as an event on the new Get Bold page. This way we would have the benefit of the large following being moved to their main page, where followers would see all events and in addition now they would have a group. What would you suggest? How to create a Facebook page for your business - Step by step tutorial (updated)
This is GREAT information. I think that a good addition would be what the mobile versions of each of these sites displays. 2/3 of the visitors to my facebook page are mobile. Today I finally found a template that combined the cover photo dimensions for both mobile and desktop in one template (since one image needs to fit both places). It was a real help, but not as well done as what you do here. How to add a Facebook Welcome Page to your Business Page
When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is. You’ll see how this feature can solve some very vexing problems, how it can impact your bottom line, and you’ll learn how to implement your own retargeting campaigns. ist=PLrArXByoiW-7ZkRjHA1crFbJHPMNvU_0W">facebook blueprint training
Thanks for the informative post! Question- when I put my logo on an image to watermark it before posting to FB, it always looks fine. On FB, it always looks blurry, though the picture looks sharp. How should I be saving these in PS to make the logo sharp? Here is my page: -My last post (today, 3/22) is my latest attempt. :) Talk Directly with Facebook Customer Care !
What exactly is the Facebook Pixel? Well, way back in the day (2015) advertisers had to install multiple pixel codes on their website to track different conversion metrics. Each new landing page for each new promotion required a new pixel—a sustainable practice in small doses, but pretty cumbersome the bigger and more complex your ad strategy got. Enter Facebook Pixel. Ultimate Guide to Email Retargeting
In the past, I’ve saved JPGs for Facebook profile images at the exact sizes I was advised (180px x 180px @ 72ppi). However, they were visibly low rez and pixelated. So I increased the variables ( to 1000px x 1000px) and, sure enough, it then looked sharp. I can’t remember for sure, but I might’ve even gone with a traditional print ppi of 300. Maybe 150? Either way, the outcome was decent. Retargeting Facebook Ads For Realtors - ( $1-3 Real Estate Facebook Leads)
A very helpful piece of information my friend you have shared with us here. I am really thankful. Facebook has a nasty habit of changing stuffs without informing. Moreover they tend to push such updates in parts and hence some pages are up-to-date and some are still stuck with the old layout. But now I have got the average idea about how to still control the photograph views on my Facebook timeline. Thanks again. [오버워치] 배치도중 팬미팅 한 사연! 게임은 안하고 자꾸 달려오는 상대팀..?ㅎ|류제홍
The pixel is an invisible 1×1 pixel-unique image file that gets embedded on your website. It is added via javascript code and automatically loads on all pages of the website. This code is designed to install small text files called cookies, which track the user’s Facebook visits on the website (more information on Facebook’s cookies are available on this page).
Conference Video Package. We will create all of your video ads for your conference from save the date to behind the scenes , interviews and more. Your Entire Conference. Here are examples. Here are more examples. Here are more examples. Here are more examples.
I’ve just taken a look at the FB page, and I’m afraid I don’t follow. All the images I see are displaying regularly as squares on one side of the timeline or the other. Without seeing exactly what you mean, two possibilities come to mind: images will display full-width on many mobile browsers because the two sides of the timeline are condensed into one vertical column, or perhaps they’re using a separate FB custom page aside from their timeline. If you know of another example I can take a look at, send it along. How To Create A Facebook Retargeting Pixel - Top Facebook Retargeting Ads Strategy
While your Facebook page can be the admin of your group, you may want to add your personal profile to the group as an admin as a backup so you can manage the group as both your page and your profile. To make your profile an admin, go to the group’s Members tab, click the three dots button next to your name, and select Make Admin from the drop-down menu. How to prepare and market using Facebook Ads
Pinning a post allows you to highlight something from your page. A pinned post will stay at the top spot of your page for as long as you want, which is an excellent way to catch people’s attention. You can pin important news and updates so that your page followers can readily see them. It is also a good way to share time-limited offers like giveaways and discounted sales. How To Know Who Is Visiting My Facebook Profile | Facebook Profile Viewers

Ad accounts allow businesses to purchase advertising on connected Pages or apps. Every ad account should have an associated payment method and an authorized person who can purchase ads based on that account. Ad accounts should be owned by the Business Manager of the party managing invoices. However, ad accounts can be shared with any business so they can run ads or perform analytics on behalf of your business. Facebook Ads Tutorial 2019 *NEW* - Become A Facebook Ads Manager Expert In 20 Minutes

Moderation: Brands have increasing levels of responsibility for user-generated content posted on their walls or in comments. You'll want to proactively think through your stance on inappropriate content on your Facebook page, and your best practice would be to make this stance publicly available. This lets your community know what you will and will not allow, lessens the chance of a surprise, and builds a sense of safety and sets expectations. How to recover deleted message/Photos on facebook? {HINDI}

There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Or, watch this short video for tips on creating and optimizing Facebook ads. Shopify Facebook Pixel Setup & Integration Tutorial | Step By Step 2019
Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers. How To Find Groups On Facebook + Our Criteria For Finding Good Quality Groups To Post In!
Facebook will use this information to help connect the users you identify as most valuable to your business to your page. It works in the same way as audience creation does within the Facebook Business Manager UI. There’s no need to get too granular here, but painting a picture of your ideal prospect will help Facebook suggest your page to people who may very well dig it.

Hey Priit Kallas could you check on your Pictures displayed in Facebook dimensions. The number is definitely incorrect. I resized and sharpened an entire directory of images based on your numbers and now it all has to be redone. Please correct this mistake ASAP so that others don’t have the same problem. I’m thinking max width of 1478px and max height of 1060px on 1900×1200 display resolution but I don’t know if that is correct or if different display resolutions change this. Here to Help: What To Do If Your Facebook Account Gets Hacked
Facebook ad specs vary based on the type of Facebook ad. For example, the image size for a single image ad is 1,200 x 628 pixels with an image ratio of 1.91:1, whereas slideshow image size is 1,280 x 720 pixels with an image ratio of 16:9, 1:1 or 2:3. Get detailed Facebook ad spec information covering specs for every ad type in our article Complete List of Facebook Ad Specs. Amazon PPC Auto Campaign TRICK | The One AMZ Advertising Pay Per Click Strategy Everyone Should Run
If your pic is too small, you need to resize it to dimensions that work for Fb. I use to adjust and resize pics. You can go the the website, Click Open at the top to choose the photo you are trying to upload. Then scroll down to the bottom and click Resize. Then a box will appear so you can enter the new dimensions for your pic. Hope this helps!

At my work we recently created a fb profile in the company name and this has worked well for us, especially for being logged in to the ipad (to share posts across from instagram) which we all have access to. I am looking into creating a group as well, and I would definitely use this profile instead of my personal one. Hopefully this idea works for you too! How to Upload High Quality Photos on Facebook | Best Resolution 2017 and Beyond
When someone visits your website, you can use an advertising pixel to cookie them (track them), and then when they begin to visit other websites on the internet you can show them follow-up advertisements on the sites they visit. Common ways you can retarget them with ads would be on sites that display Google Ads, on Facebook, and on other large sites that utilize advertising networks, such as AdRoll. WELCOME TO FACEBOOK HQ!!

With Power Editor, you can quickly build and duplicate campaigns, ad sets and ads. It allows you to edit all of your ad sets within the same window, making it easy to adjust granular details like copy variations, placement targeting and conversion tracking. Once you’ve created all of your campaigns, you can set them live at the same time and they’re typically approved within minutes. All in all, this is a seamless process that helps you get multiple new Facebook ads into production way more efficiently than you can in Ad Manager. How to invite people who like your page to Facebook group 2018
Confident in your AdWords chops, and think that’ll translate to success in Facebook ads? Not so fast. AdWords and Facebook account structures have some key differences, and it’s important to get a handle on them to make the most out of each platform. For one: Facebook budgets are controlled at the ad set level as opposed to the campaign level—a fact which allows for much greater control over how much you spend on specific audiences. Our prescribed recipe for account structure success looks a little like this:

Thank you so much – excellent resource!! One problem I have sometimes is when I hyperlink to another page on my website for a lost pet or pet for adoption and the image cuts off the heads of animals – which is a bit distressing! How can I avoid this? I can upload a picture instead of using the suggested picture, so maybe I could create a different size image on white and then paste the whole image on it (with head!) so the animal shows in it’s entirety. What could you suggest, woudl that work, if so what size would that image need to be ideally? Thanks so much for help our pets have heads on facebook…! Please see our facebook and the post today 27.11.14 for the Lab X for adoption at Hastings . His head was intact on the original picture, but facebook have cropped it off…Thanks from us and the pets in New Zealand.
This is GREAT information. I think that a good addition would be what the mobile versions of each of these sites displays. 2/3 of the visitors to my facebook page are mobile. Today I finally found a template that combined the cover photo dimensions for both mobile and desktop in one template (since one image needs to fit both places). It was a real help, but not as well done as what you do here.
Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Build an active community of people talking about your business. It’s a great way to gather customer intelligence. What are people really saying about you? It’s like a focus group with unlimited members—and you can facilitate conversation or ask questions.
Engagement with the social web means that customers and stakeholders are active participants rather than passive viewers. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services, business practices, or a government's actions. Each participating customer, non-customer, or citizen who is participating online via social media becomes a part of the marketing department (or a challenge to the marketing effort). Whereas as other customers read their positive or negative comments or reviews. Getting consumers, potential consumers or citizens to be engaged online is fundamental to successful social media marketing.[20] With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services. This can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation.[21] How To Change Thumbnail On A YouTube Video 2019
Post timing: Also related to the ingredients of your content is when and how you post it. Be sure you're tracking what time of day your fans are most active. Focusing your engagements during these times will help you grow your community. Also be sure to pay attention to things like sentence structure, phrasing, and types of posts that are particularly engaging to your audience. Many Facebook users check the site on their lunch breaks and after dinner, and while the latter is outside of normal business hours, it's worth testing to see if that's a time when your audience is looking for content.
To post on your Facebook Page, look for the white box below your cover photo that says “Write something …” and simply begin typing. When your update is ready to go (after a proofread, of course), hit “Share Now”. From this field, you can also add a photo or video, tag a product or location, run a poll, or schedule or backdate your post if you so choose. 

Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers.
Has anyone found a solution for this? I was the admin to 65 groups linked to my business page. I noticed on some of the groups’ Member section, I am no longer listed as an admin – yet I still get notifications when someone wants to join the group (but when I click to add them, there is nothing there). Also, when I go to the Settings – Groups section directly within my business Page, it says I am supposedly still an Admin of all 65 groups. It’s like I’m stuck in limbo somewhere. I’ve tried reading tons of forums for help. Any luck??