All about Social Media Marketing tools and training

After you have installed the script onto your website, continue to the next step by clicking audience tab on the Facebook pop-up window. The next screen you come to will be a name that you will use when you’re setting up your marketing campaign in Facebook. So name your custom audience something that’s recognizable like “website audience” or whatever makes sense to you.
admin advertising Apps Australia brand business case study changes competition Facebook facebook changes facebook page fans followers Foursquare Google + Google Plus Instagram iPhone Like LinkedIn Marketing Mobile News Page Pinterest Places privacy Quora Smartphone social Social Media social media for business Social Media Monitoring social media statistics social media strategy Sponsored Stories Statistics strategy timeline Twitter Update viral welcome page YouTube Facebook Groups For Marketers: How To Use Facebook Groups To Generate Traffic, Leads & Results
Facebook Analytics comes replete with a number of useful features that allow you to see how prospects and customers are interacting with your website, app, Facebook page, etc. This past month, though, at F8—Facebook’s annual developer conference—the people at Facebook announced a number of new features coming to Analytics’ already full suite. The following were paramount among them: Facebook Ads For Dummies
Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applicable to businesses, organizations, and causes. Whereas you connect with a profile by adding them as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.
In 2012 during Hurricane Sandy, Gap sent out a tweet to its followers telling them to stay safe but encouraged them to shop online and offered free shipping. The tweet was deemed insensitive, and Gap eventually took it down and apologized.[96] Numerous additional online marketing mishap examples exist. Examples include a YouTube video of a Domino's Pizza employee violating health code standards, which went viral on the Internet and later resulted in felony charges against two employees.[93][97] A Twitter hashtag posted by McDonald's in 2012 attracting attention due to numerous complaints and negative events customers experienced at the chain store; and a 2011 tweet posted by a Chrysler Group employee that no one in Detroit knows how to drive.[98] When the Link REIT opened a Facebook page to recommend old-style restaurants, the page was flooded by furious comments criticizing the REIT for having forced a lot of restaurants and stores to shut down; it had to terminate its campaign early amid further deterioration of its corporate image.[99]
My experience is that Group posts don’t go to your newsfeed. Instead, you get a ‘notification’ that someone has posted in the group. This can be both good and bad – it’s good because people definitely won’t miss it, no matter how long after you post the content they log onto facebook. HOWEVER, sometimes when there is too much posting going on it just gets so annoying a lot of people choose to change their notification settings so that they don’t receive these anymore. As the posts aren’t fed to your Facebook newsfeed, you effectively forget about the group forever because there is nothing prompting you to visit. How to make a Facebook banner the right size
Keep in mind, however, that the success of Facebook ad campaigns comes down to strong strategy. Don’t waste ad spend on low-quality campaigns that don’t attract or convert users. Instead, use a professional Facebook ad management company, such as Hibu, to maximize your return on investment with ads built and managed by Facebook advertising pros. Get started with Hibu today.
Hi, why is it that no matter what size of image I upload to the Group cover window, FB stretches it beyond the dimensions of the window image area? I have inspected the image size window and it appears to be 820px wide by 428px high, uploaded an image by that size and it still shows up stretched beyond the cover window dimensions on all sides. Please help. Thanks. How to Retarget on Facebook: Beginners Facebook Ads Tutorial
I would like to add topic tags to our posts so that we can easily find old posts about x, y, z.. and all the other topics we post about. I’ve seen it in other groups as a box in the right hand side bar “topic tags” and a little tag icon that allows you to categorize a post as you make it – but here it doesn’t appear. Does anyone know how to do that? Stylish Facebook Cover Design Photoshop Tutorial
So how do Facebook Exchange ads perform? The CTR for Facebook Exchange ads is 40% lower than for other web retargeting ads, like those offered by the Google Display Network. Other retargeting ads are also cheaper, with price per unique clicks costing 80% less than Facebook retargeting ads. Still, in terms of cost-per-impression and cost-per-click, FBX ads are considerably cheaper, so the monetary benefits depend on your business’s needs. These numbers are also subject to change as FBX ads begin to appear more often in the news feed. FACEBOOK ADS HACK! GET MORE ENGAGEMENT, LEADS AND SALES ON FACEBOOK

Well, we’ve done the grunt work. We’ve sorted through our Facebook ad canon, and we’ve pulled out the best of the best. The flawless diamonds in the diamond patch. La crème de la crème. Think of this blog as a gateway to the most comprehensive Facebook ad training manual on the face of the earth. Each tip, useful in its own right, links to a quality, in-depth resource on how to implement that tip into your new or existing Facebook ad strategy. ist=PL1DCB23F4A6FB9619">2019 Facebook Business Page Tutorial (For Beginners) Step by step

Let’s say you spend $100 on Facebook advertising for your online course, and ten people join your email newsletter. In the first month, one person buys an item for $25. In the second month, two people buy items totaling $50. In the third month, five people buy items totaling $125. In three months, you’ve generated $200 from the people who joined your email newsletter. Since you spent $100 on ads, you have generated a 200% ROAS. 

The article I read goes all over the world and back about everything I don’t want to know about. All I want to know is how to replace the pixel. You are a trusted source so I thought I would ask … is there a new pixel out? And can I add it (or replace the old one) as easily as it was to add it the first time (with a plugin), or will it require manually adding code to each page? New Facebook Emoticons
Online advertisements always have to work harder than others. For instance, on television, people are regularly inclined to watch commercials because they are waiting for their show or movie to come back on. For print, there’s no limit per se – as readers can freely spend their times looking through ads and product lists over and over again, if they choose to.
In this post, you’ll discover how to link your Facebook Page and Facebook community, and then I’ll share what I’ve noticed so far. There’s plenty of screen shots so you can link your group and page as you read. If you have any questions, please leave a comment. Of course, if you like the post feel free to share it with your Facebook group and add value to your group members. How To Find Groups On Facebook + Our Criteria For Finding Good Quality Groups To Post In!
This Facebook offer ad makes it obvious what customers would be signing up for when they click the "Sign Up" CTA button below the picture. Offer ads can easily mislead viewers into pressing their CTA just to get them to click on it, but it ultimately doesn't convert viewers into customers. BSC's approach above is clear and upfront about what it's offering throughout its conversion path. How to Run Facebook App Install Ads | Deepak Singh
In fact, today Facebook unveiled its new mission statement: “Give people the power to build community and bring the world closer together.” This evolution from “making the world more open and connected” acknowledges that more raw connection isn’t always good — it must be in the service of strengthening our bridges to the people and world around us. And to turn the mission into a goal, Zuckerberg says Facebook wants to help 1 billion people join meaningful communities.
Hey Jamie, we often help our cleints out on a weekly basis with getting the design right on Social Media. I was due to write a blog post on this but really cant fault anything you have here (especially with the constant updates with the ever changing social media platforms). Would you be so kind to let me reference this page in a blog post full link back to this site and credit to the author? Using Pixels to Retarget Prospects With Facebook Ads - Custom Audience And Lookalike Audiences
Your cover photo (or video!) is the first thing a page visitor is going to notice. As a result, it needs to serve a purpose. You might share a video of your team members solving a common goal to hammer home the collaborative nature of your workplace (particularly if you plan to use your Facebook page to promote company culture and grow brand awareness).

A very helpful piece of information my friend you have shared with us here. I am really thankful. Facebook has a nasty habit of changing stuffs without informing. Moreover they tend to push such updates in parts and hence some pages are up-to-date and some are still stuck with the old layout. But now I have got the average idea about how to still control the photograph views on my Facebook timeline. Thanks again. How do you track a Facebook URL?
I am having trouble with Facebook Blocking me as an admin from adding people to the group. How does Facebook think people are able to use the group if we can’t even add people on a regular basis. There is never a warning just blocked. What is the solution for this. Seems like Facebook is knocking people down from exactly what they are trying to build. Torchvision 0.4 with Support for Video: A Quick Introduction by Francisco Massa

CPCs tend to be lower for Facebook Ads than Google Ads, but what you need to keep in mind is that user intent is different on each platform, as well as click-through and conversion rates. Facebook may be cheaper, though Google users are more likely to make a purchase or take an action after clicking on a search ad. Learn more by reading our article on the differences between Facebook and Google ads. Facebook Lead Ads: A Complete Tutorial
Frequency: Frequency is how often someone saw your ad. An ideal frequency should vary depending on the type of ad you ran. For example, you’d probably only want someone to see a promoted piece of content once. But it might take multiple views of a Page Like ad before someone takes an action. If any of your ads have a very high frequency but low performance, it may be time to retire the ad. {HINDI} How to Create Facebook Ads || Step by Step Guide to start facebook marketing campaigns
I wish I had done more research before I started my page. I actually should have made it a group, but I guess I couldn’t of found that out until after the fact, as I didn’t know there was a difference. I now have a page and want a group. Is there a way for me to change my page to a group or do I have to (I fear, ugh) start over? Please and any advise, ty! Nan
Facebook Live video is, not surprisingly, video broadcast live on Facebook. It can be a great way to interact with followers, or give them a behind-the-scenes look at your company, your product, or the personalities behind your brand. It’s also a great format to share announcements in real time, like this announcement of the Game of Thrones Live Concert Experience tour. Facebook Marketing Hacks for 2019
Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
Creating retargeting ad campaigns on Facebook can be done without a high degree of Facebook Ads expertise, but there is a learning curve which can be time-consuming. Those looking to use Facebook retargeting strategically with little time available should use a professional Facebook management service such as Hibu. Leaving your Facebook ad management to the pros gives you more time and helps you get the most out of your ad spend. Exclusive: Android’s last chance to fix messages

You’ll also need to get familiar with Facebook demographics. Once you know who uses the platform and how that maps back to your target customer, you can take a look at Facebook Audience Insights. Use the tool to drill down into the nitty-gritty details about potential customers. Find information on things like age, gender, education, relationship status, location, language, Facebook usage, and even past purchase activity. (For more details, check out our full tutorial on Facebook analytics.) Buyer 2.0 - Today's B2B Buyer

To help you get the most out of your social media profiles, we’ve produced an infographic “The 2019 Social Media Image Sizes Guide” that tells you the best image sizes for each social network and image types; and to make certain that you’re up-to-date with social media platform optimization. This graphic will be constantly updated, so if the networks change their formats, we will be the first to show it in this graphic.
Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step how to set up Facebook retargeting.

I have a group page that we communicate with our customers in daily engagements. We have facebook live shows from this page logged in as either myself or my daughter in law. When we comment during the engagements or live shows it is showing as our individual names, I understand that perfectly. I have a business page created that I use for facebook ads only. If someone comments, I can comment as Lularoe… New Facebook Emoticons

Facebook is in the process of rolling out a new layout. They do it gradually, often over weeks or months. The measurements on there seem to apply to the new one that’s rolling out. So it depends on whether the new layout has rolled out to your page yet. This is what the new layout looks like: https://www.facebook.com/business/news/A-Streamlined-Look-for-Pages


You can’t add this Page to your Business Manager account because it is the primary Page for another business. You can either request access to the Page, or you can work with the other business to change their primary Page, and then add this Page into your business.” Any ideas on how to get around this issue? Is the difference in email the issue here possibly? 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
First, you need to go the Digital Advertising Alliance here after you've turned off cookies and/or your ad blocker. In the middle tab, "Companies Customizing Ads for Your Browser," scroll down to Facebook and tick the checkmark box to its right. You can do this for any other site on the list as well. By checking this, you are preventing these sites from performing "interest-based advertising" based on your browsing habits (collected by cookies). Once you're done, turn that ad blocker back on, or install one if you didn't use one before. Adblock Plus is a good cross-platform option, but there are a number of others. Professional Google Analytics for Shopify: Earn More Through Insight (STEP BY STEP GUIDE)

Group To Group Linking: Some Groups are local chapters of bigger organizations, or are connected to similar groups with overlapping memberships. Group to group linking lets admins display suggestions of similar or related groups that their members might want to join, too. Facebook says more formal sub-Group structuring is coming. Together, these could improve Group discovery while encouraging local- or interest-based branches of Groups to assemble and have more intimate conversations. Happiness Quotes - Top 10 Quotes about happiness by Brain Quotes
An important note here: Even if you don’t plan to use Facebook ads right away, it’s a good idea to set yourself up with a Facebook pixel now. This will give you access to important data when you are ready to launch your first campaign. A Facebook pixel is a simple piece of code that you place on your website to track conversions, remarket to people who have already visited your website, and build targeted custom audiences for future ads. The pixel will start collecting data as soon as you place it on your site, so you’ll have remarketing and custom audience information ready when you start your first campaign.
This is GREAT information. I think that a good addition would be what the mobile versions of each of these sites displays. 2/3 of the visitors to my facebook page are mobile. Today I finally found a template that combined the cover photo dimensions for both mobile and desktop in one template (since one image needs to fit both places). It was a real help, but not as well done as what you do here. How successful are Facebook Ads 2019?
Skillshare is a wonderful platform for all those who want to enroll in multiple classes on a subject at one common subscription. Think of it something like the Netflix of e-learning where you pay a monthly fee and access all the courses through the month. They have an impressive array of Facebook Marketing courses including Instagram Ads, designing facebook ads, creating high engagement facebook groups and even courses on how to grow organically on the social media platform. With thousands of students having enrolled in these classes from all over the world, we can only say that you should try it out too. The best part is that their first month of subscription is free, so you can opt out at any time. You're Optimizing Your Facebook Ads WRONG! - What to Optimize For?
A powerful Facebook video ad is one that doesn’t say a word but gets the message across. Stats tell us that 85 percent of videos are played without sound. In Facebook video ads best practices, we’re told to make sure that people must find our ads engaging even in silent mode. Silent ads give all kinds of viewers (regardless of mood, place, personality, likes and dislikes) to enjoy your video. Facebook Pixel Code - Facebook Ads Tutorial 2019, Facebook Custom Conversions Tracking
Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let's face it ... retargeting can be a little creepy.) How to Track Facebook Ads in Google Analytics [Using URL Parameters]
If groups related to your business already exist, you should definitely get involved to keep an eye on the conversation, learn from what people are saying about you, and help provide the brand’s perspective. You might even uncover some potential ideas for new product development. (We’ll get into more detail about finding and joining existing groups below.) But you should also create your own official group as the brand-endorsed meeting place for fans on Facebook, so that you can grow those relationships in a context that gives you greater control. How to Use Facebook Group Insights
This is SO very helpful…thank you. I’m also looking for the size of the images that display when you highlight a post that is a photo (the same as milestone photo dimensions?) and the optimal size of a photo to display when a photo post is “pinned” to the top of the new page timeline. I’m noticing that when you upload an image it will display nicely in the light box, but it gets cropped when you display it on the timeline. I’m looking to design an image that can be “pinned” to the top of a page and look optimal, without having to click on it to view it in light box mode. Any suggestions?
While being a great designer can help, if you focus on creating images that stand out, you will still be way ahead of the game. Instead of trying to create an image from scratch using lots of graphics, use an interesting photo of yourself in action with bold text overlaid. Or even just an interesting image of your product where it looks enticing will go a long way towards grabbing your audiences attention.

Retargeting ads are a powerful way of acquiring new customers through strategically focusing ads on the needs or intent of warm leads. They are a great opportunity for businesses to create more successful Facebook advertisements and get a higher return on investment. Getting the most out of your Facebook advertising does require learning not only how Facebook Ads Manager works, but also pairing that with a good understanding of digital marketing.
Marketers know that a post’s headline can make or break its performance. We take painstaking efforts to create eye-catching, compelling headlines for blog posts and ad copy, and would be crazy not to do the same for Facebook shares! The problem is, it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’s Headline Analyzer comes in handy. 5 Most Common Facebook Ad Mistakes
Retargeting campaigns can be as simple or complex as you’d like. The goal of most retargeting marketing campaigns is to move a prospective user into a desired action which they did not carry out on their initial visit. That could entail visiting a specific webpage, getting an email address through an opt-in form, filling out an appointment form, booking a webinar, or making a sale. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns

We finished the four steps from Facebook’s welcome menu, but there are still a few things you can do to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your News Feed and click on “Edit” next to “Shortcuts” in the left vertical navigation to make it easy to navigate to your Page in the future.


Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best. [रिवाइटल एच क्यो खाना चाहिए]


Lots of folks are having the same problem B. It is a behaviour change when posting a url to a blog post on fb. The past behaviour was one where there was a choice of pics from the blog post to choose from, now we can’t get anything but our profile pics to post as default even when pictures are the correct size. No one seems to be owning the resolution to this, see this discussion. [NEW COURSE] Facebook Retargeting Complete Course
I’ve been trying to find the best resolution to post images in my groups. Posting images in groups seems to be more strict, when it comes to resolution, then posting on a timeline. I tend to adjust my image sizes to 2048 px width and in portrait orientation(based on previous, outdated forums). It’s also difficult to find info on group image resolution postings. Help me…you’re my only hope.
This video training teaches you how to set up your Business Manager so you can run Facebook advertisements. Business Manager lets you manage your ad accounts, fan pages, audiences, pixels, product catalogs, and other assets on Facebook. You can work on all your assets in one place. You are able to share access with partners, agencies, coworkers, virtual assistants, and more without sharing your login details. Facebook Pay Per Click - How To Create A Custom Audience From Your Email List Or Customer List
When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, you’ll begin to understand just how important retargeting really is. You’ll see how this feature can solve some very vexing problems, how it can impact your bottom line, and you’ll learn how to implement your own retargeting campaigns. Live Q&A - How OFTEN Should You Post Facebook Ads For Your Client?! 30 Day SMMA
According to Facebook, the best way to run campaigns is to activate all placements. This allows the Facebook Ad platform to optimize against which placements are achieving your desired objective at the most cost-effective rate. They call this Placement Optimization. The logic here is that the more placements that you use, the more data the Facebook Ad platform has to learn from. The more it can learn, the better your campaigns can perform! Even though this is one of Facebook’s own recommended best practices for Facebook Ads, it is important to consider where YOU as the advertiser want the ads to show. For instance, ad placements on Audience Network won’t generate engagements. If you care about that metric, you might want to omit Audience Network from your efforts. We recommend going to market utilizing Placement Optimization and nurturing what performs the best! What is a Facebook Pixel - In Under 10 Minutes
By curiosity, were you using the same UTM parameters as me? 🙂 Boost Your Blog is the best one for me – for various posts. I am so passionate about blogging that it’s hard for me to tell how much time I spend on things, but I think I spend 15 minutes per day in average on FB Groups. What takes you a lot of time on these groups? I have to admit I never participate in the comment-for-comment thread or things like that because I just end up on Fashion blogs and I’m not the fashion type.
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Audience Insights is a tool which allows you to pull from self-reported Facebook data (information given by Facebook users when they fill in their profiles) and third-party data (information like household income, purchasing behavior, etc. pulled from external partners) to create new audiences. Where specifically does this data come from? Facebook gives you three options: glean insights from everyone on Facebook, from people connected to your Page, or from an existing Custom Audience. Shopify Tutorial For Beginners 2019 - How To Create A Profitable Shopify Store From Scratch

Now armed with an extensive website, mobile development and Facebook advertising portfolio built over the past 7 years, Lynn specialises in helping businesses increase their online revenues with conversion optimisation.  Her ability to strategise quickly and customise solutions has set her apart in the industry. Lynn’s core expertise is in recognising different user behaviours and understanding why people do what they do, allowing her to create customised solutions that can attract users’ attention. ist=PLEBHl_wJQnqvnWrCRy87h-vHOe8rzQ3rJ">Facebook Marketing Tutorial 2019 | Social Media Marketing Strategy - Facebook Ads Tutorial 2019
You know that booze cruise offer that follows you around the web? How about that pair of stylish shoes you added to your cart but forgot to purchase? That’s remarketing. Remarketing is so effective because it allows you to target users based on an action they’ve already taken on your website or social accounts. Thus, you have the advantage of knowing how they’ve already interacted with your brand, and in what part of the funnel they reside.    How To Add People To Facebook Groups
What I’m struggling with is the option to limit the potential members to multiple countries. Specifically I’d like to make the group invisible to Asian Facebook members, as I’m blocking 25-40 spammers from Indonesia specifically per day. All of these accounts are brand new (less than 6 months old) and with 2-3 friends and multiple groups that they belong to. Baby Boomer vs. Millennial: The Varying Perspectives on Digital Transformation
Hey Priit Kallas could you check on your Pictures displayed in Facebook dimensions. The number is definitely incorrect. I resized and sharpened an entire directory of images based on your numbers and now it all has to be redone. Please correct this mistake ASAP so that others don’t have the same problem. I’m thinking max width of 1478px and max height of 1060px on 1900×1200 display resolution but I don’t know if that is correct or if different display resolutions change this. 12 best FB cover photos
Facebook retargeting lets advertisers discover and reach warm leads. Using the Facebook Pixel, advertisers track their site visitors and their actions to build audiences and better understand visitors. Campaigns are then designed to speak to the audience and display ads on those visitor’s Facebook pages, proving highly effective in that statistically warm leads convert best. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
Hey Priit Kallas could you check on your Pictures displayed in Facebook dimensions. The number is definitely incorrect. I resized and sharpened an entire directory of images based on your numbers and now it all has to be redone. Please correct this mistake ASAP so that others don’t have the same problem. I’m thinking max width of 1478px and max height of 1060px on 1900×1200 display resolution but I don’t know if that is correct or if different display resolutions change this.
Not a bug. Its the fb nutty algorythm that “administers” your group now. Its destroying the whole focus of having groups and keeping all members updated. High profile groups 2000 members probably wouldnt notice, but the average group with 100-200 members is where it is really apparent. Your members need to react. If they merely “see” they dont receive your posts in their feed. Some of my members have missed my posts and have manually typed in the name of the group to keep updated. Guess what? they have received recent posts and reacted. But it wont last if they dont react to everything! Its become a farce. My other replies on here demonstrate my anger.

Dear author, I have a question on the “Add conversion tracking” feature. Like you instructed, if we place the Facebook pixel into the header section of the plugin, that piece of code will be on every page. But if I have a conversion page, how do I single out that particular page and add in a custom event such as fbq(‘track’, ‘Lead’); to the middle of the Facebook pixel?
As of about Oct 1, 2019, all the photos I post to my timeline and to groups appear much smaller and at a lower resolution than before with a whole bunch of black space around the photo. I hope this isn’t a new Facebook standard because the photos don’t look very good. If I post those same photos to an album on my Facebook page, they appear much bigger and with good resolution. All the photos I am uploading are, as always, 2048 px on the long side. Facebook Ads Retargeting Campaign and Facebook Retargeting Audiences Tutorial 2019
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel. When to Kill Your Facebook Ads
Back in April 2019, Facebook announced a new, cleaner design for the site. They seem to be taking their time rolling it out, but I’ll aim to update the information below when the new version goes live. Changes like these are often rolled out incrementally to users, so it’s not clear when it will be available. In the meantime, a heads up that the information below is likely to be superseded soon.

Once you learn to navigate the Facebook Business Manager and the Ads Manager, you can see many useful reports. These reports will help to improve your campaign results and optimize your Facebook ads. In this final chapter, we’ll take a look at the most important Facebook advertising metrics and will learn how you can filter and read your reports by using the Ads Manager. As you complete reading Chapter 8, we’d like to officially congratulate you on becoming a Facebook ads expert! How to Write Facebook Ads That Convert in 2019


To get the Google Sheet, enter your email in the form below. You can use it to generate easily and efficiently your links. Note that the columns C, D and E are hidden. It’s the 3 columns that are automatically filling the UTM parameters that I explained to you earlier. These columns are hidden because you have to establish them once and for all at the beginning, and never edit them afterwards. I already did it for you, so you are already good to go!
Doing facebook advertising is one thing, doing it the right way another. More often than not people miss out on sales, are unable to generate revenues and don’t happen to scale up their businesses because of the wrong advertising strategies. The wrong methods can leave you behind, the right methods can take you places. To help agencies help their clients, to help entrepreneurs drive more sales, to enable freelancers to generate more income, we have found and listed the Best Facebook Advertising Courses and Training. More than just being the best, the USP of these best facebook ads course is that they are far more affordable than other alternatives. We wish you happy learning and present the super list of these awesome courses!

Facebook can follow people’s activity between Facebook, Instagram, Messenger and Audience Network, so your business can more accurately give credit to ads across platforms. With the data-driven attribution model, Facebook assigns fractional credit to the ads based on a statistical model, which lets you better understand the incremental value of each ad on our platforms.
Group Insights: Analytics have been Facebook’s top request from Group admins, so it’s hooking them up with a similar Insights product to what Page admins have on both web and mobile. This includes real-time growth, membership and engagement metrics, including how many posts are being published and when their content is most popular. Understanding what content resonates could help admins share more like it.

Recently Facebook release retargeting features to allow users set up Facebook retargeting, or remarketing as some people call it. In the past, you could only set up Facebook retargeting through larger advertisers. As a result, there’s not a lot of information out for a small business to set up retargeting on Facebook themselves. In this post I’ll show you step by step how to set up Facebook retargeting.
In my Group where the tabs are that say About, Discussion, Members, Events, etc. theres a tab titled “Recommendations” which has a list of group recommendations where members have posted businesses in comments as recommendations and they end up in that section. I did not add this section to the page and a lot of the businesses recommended there are not recommendations I would approve for the group. Instagram Branding (HOW TO CREATE A BRAND STRATEGY ON IG)
Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much media, according to Facebook, they're ideal for: Conversion Tracking: A Facebook Overview | Facebook for Business
First up, this course is created by Daragh Walsh and Rob Percival, both champions when it comes to all things around digital marketing. Having taught tens of thousands of students on the subject, they have created a special course dedicated to those who want to learn facebook marketing in particular. Via this program, you will learn all about Facebook Marketing Strategies, Retargeting ads, Remarketing along with a lot more in 6 hours of action packed advertising classes. You will also find out about common marketing mistakes you should avoid, learn how to reduce ad cost using advanced targeting and know how to generate leads to increase sales. Needless to say, this comes highly recommended from our side. Facebook Tracking Update! How To Setup Your Facebook Pixel & Custom Conversions. DIY Sales Funnel 7
These tools automate or facilitate the busy work that Group admins were already slogging through manually to assist their constituencies. Their rollout should increase the sharing of resonant content as well as the sense of tight-knit camaraderie and vulnerability in groups — ranging from activist leagues to patient support networks to hobbyist clubs. How to Find a Group You Joined on Facebook
Unfortunately it’s impossible to ever rule out that they’ve made changes, and they typically roll them out gradually so that not all users see the same thing at exactly the same time. So it’s hard to say for sure. That said, I tested on my pages just now and it’s still working normally for me with these dimensions. I’m also sharing a link from a post where the social media image is set with Social Warfare. Facebook Pixel Tutorial For Retargeting Facebook Ads | Facebook Marketing 2019
Scheduling: Thankfully, Facebook does allow scheduling of posts directly in their interface. If you are sharing linked content, this content must already be live on the web, which can be a pickle for those scheduling unpublished blog posts or other content. Scheduled posts will appear only to the moderators in the "Activity Log." Keep in mind, though, that engagement is a primary goal, and you'll want to be around for the responses to your scheduled posts. How to Create a Facebook Icon on the Desktop
In my Group where the tabs are that say About, Discussion, Members, Events, etc. theres a tab titled “Recommendations” which has a list of group recommendations where members have posted businesses in comments as recommendations and they end up in that section. I did not add this section to the page and a lot of the businesses recommended there are not recommendations I would approve for the group. Instagram Branding (HOW TO CREATE A BRAND STRATEGY ON IG)
Your group’s cover image now displays a linked sign and the name of your Facebook Page. The name is clickable. It’s now easier for your group members to message you via your Facebook page rather than personally messaging you. Whilst you may lose some of the personal touches, you will find it easier to keep your business Facebook and personal Facebook separate. How to log out of Facebook on all devices
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization. Facebook Advertising Tutorials | Facebook for Business

Hi there! It is not letting me add a primary page under Business Settings- Business Information. Nor it lets me to add our own business page under Pages. It gives me an error that reads: “You can’t add this Page to your Business Manager account because it is the primary Page for another business. You can either request access to the Page, or you can work with the other business to change their primary Page, and then add this Page into your business.” It would be helpful to know what “other” business has our business as their primary page. Anyone have any idea how to contact FB support or is there an 800 number? How does B2C impact on the B2B buying experience?
for over 5 weeks, I too have been unable to get my ‘seen by’ feature to work, AFTER somebody clicks ‘like’, apparently. The counter then drops back to just the one who clicked ‘like’, then subsequent ones who click ‘like’ as well. This is really throwing us off the entire game plan. How may I FIX THIS? I’ve had my Group on FB since 2009, and maintain 222 members. Yikes!
The first step to giving your Facebook Page an identity is adding a profile picture. This will serve as the primary visual for your Page, appearing in search results and alongside any of your content that shows up in a user’s News Feed. Most publishers suggest creating a photo that’s 180 x 180 pixels, however increasing this slightly will help maintain quality. If you don’t upload an image that is already square, you’ll be prompted to crop. Admin Can't Add Facebook Members To Group Solved 2016
Group 2: People who click through the post-click landing page to the sales page but don’t submit a payment. These are people who liked the idea of your course but got spooked by the credit card field on the next page. The Facebook pixel on the checkout page will add these people to an audience as well. You can target them with a dynamic Facebook ad that attempts to draw them back to the checkout page. You know these people are further down in the funnel, so maybe a small discount or one-time-offer will push them over the edge to your “thank you” page.
Creating retargeting ad campaigns on Facebook can be done without a high degree of Facebook Ads expertise, but there is a learning curve which can be time-consuming. Those looking to use Facebook retargeting strategically with little time available should use a professional Facebook management service such as Hibu. Leaving your Facebook ad management to the pros gives you more time and helps you get the most out of your ad spend. 📲 How Many Times Per Day Should I Post On Instagram? (2019 Posting Frequency Algo) 📲
More than 80 percent of the 3,500 members are active in any given month, and the conversations are personal, vulnerable, and highly valuable to those women who felt they had nowhere else to turn. Shirley gets involved in the conversations, highlighting her own value as an expert in her niche, delivering important information and resources to group members, and building her brand—all at the same time. How to Go Live on Facebook from Your Desktop or Laptop
Thank you for the extensive article. The one question that I can’t seem to find an answer to anywhere is the following. I have business manager setup for my agency – I have access to a client’s page through business manager. The client doesn’t have an ad account, but wants me to run ads for them. We want to setup an ad account for them that’s billed to OUR agency payment method. I don’t see an option to create a new ad account to run ads for this client under my business manager. He’s non-technical and doesn’t know or want to setup an ad account under his personal FB login, so we can’t “request access” or “claim” an account that doesn’t exist. Yet the “create new” option under my business manager forces me to select “advertising on behalf of” … with only my agency name in the drop down as an option … so I don’t think this is the way to go since I’m not advertising on behalf of myself – I’m advertising on behalf of his business. Anyone know a solution or have a recommendation to create an ad account for a client without having to login to their personal FB account to set it up? Facebook Business Page - 15 optimization tips (2019)
Please update your Tumblr information. 1) The profile photo (avatar) appears as 64 by 64 pixels (not 128 by 128 pixels) on the Dashboard. 2) The maximum size for avatars is 512 by 512 pixels. 3) Tumblr no longer accepts BMP files. 4) Images now appear as 540 pixels wide (maximum) by 810 pixels high (maximum) on the Dashboard. 5) Animated GIFs must be under 2 MB. Also, the 500-pixel reference is outdated. GIFs can be 1280 x 1920 as long as they are under 2 MB. 6) Finally, consider using the most recent Tumblr “t” logo.from https://www.tumblr.com/logo
The most efficient way to create a Facebook 360 video is to use a 360-degree camera such as an ALLie or RICOH THETA. The THETA, for example, has two lens that together capture the 360-degree look. Since there’s no viewfinder, you’ll need to use the corresponding mobile app to set the shot and a tripod to keep the camera steady. The app then allows you to share directly to Facebook. How To Retarget Website Visitors On Facebook In Less Than 10 Minutes!

Back in April 2019, Facebook announced a new, cleaner design for the site. They seem to be taking their time rolling it out, but I’ll aim to update the information below when the new version goes live. Changes like these are often rolled out incrementally to users, so it’s not clear when it will be available. In the meantime, a heads up that the information below is likely to be superseded soon.

Before you go live, write a compelling title that will show up alongside your live video. Then use the two arrows in the upper right corner to determine if you want to change the camera view to the selfie view or vice versa. Lastly, decide if you’ll hold your phone vertically or rotate it sideways to landscape. As you'd do on your desktop, press the blue “Go Live” to start broadcasting. How to Sell Anything on Facebook and Instagram | 4Ds Consultation with Gary Vaynerchuk
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts. How many people see my Facebook posts?
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