All about Social Media Marketing tools and training

Remember how back in the old days of advertising (for sake of argument, let’s say five years ago), you had to actually research your audience, their likes and dislikes, challenges, needs, etc., before you created an ad? And then along came that ridiculous Oreo Super Bowl tweet and all of a sudden the concept of properly understanding your audience went out the window and “real-time” everything was in. Well, it doesn’t quite work that way if you want great performance from Facebook advertising. Conversion Tracking with GTM (with Facebook Conversion Tracking as an example)
Content: Everything you post on Facebook is content. As we now know from the News Feed algorithm, how users interact with that content is important. Consider every piece of content you post an opportunity for increased and specific engagement, and don't be afraid to have a little fun. Take a look at these examples from Delta and GE. While completely on-brand, you can see they're a bit unexpected and show they're not afraid to show their human side. Also, images are incredibly effective on Facebook—posts with photos get, on average, 39% more engagement.
Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services.[54] As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. Thus, the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.[55] Furthermore, marketers are also using the platform to drive social shopping and inspire people to collect and share pictures of their favorite products. Many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are a few examples of multinationals that adopted the mobile photo app early. Fashion blogger Danielle Bernstein, who goes by @weworewhat on Instagram, collaborated with Harper's Bazaar to do a piece on how brands are using Instagram to market their products, and how bloggers make money from it. Bernstein, who currently has one and a half million followers on Instagram, and whose "outfit of the day" photos on Snapchat get tens of thousands of screenshots, explained that for a lot of her sponsored posts, she must feature the brand in a certain number of posts, and often cannot wear a competitor's product in the same picture. According to Harper's Bazaar, industry estimates say that brands are spending more than $1 billion per year on consumer-generated advertising.[56] Founder of Instagram Kevin Systrom even went to Paris Fashion week, going to couture shows and meeting with designers to learn more about how style bloggers, editors, and designers are currently dominating much of the content on his application.[57]
Hi, my FB cover photo looks great on my laptop, but on my phone, it gets completely cut off (the focal point of the image is on the right side, which doesn’t appear at all when the phone is vertical). Is there a way to set the cover photo image to be right-aligned, or something along those lines so that the right side of the image appears on my page? Thanks. Facebook Ads Retargeting Tutorial for Beginners - Facebook Advertising Retargeting Campaigns
A powerful Facebook video ad is one that doesn’t say a word but gets the message across. Stats tell us that 85 percent of videos are played without sound. In Facebook video ads best practices, we’re told to make sure that people must find our ads engaging even in silent mode. Silent ads give all kinds of viewers (regardless of mood, place, personality, likes and dislikes) to enjoy your video. How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
Keeping things even more frustrating interesting is that Facebook changes things from time to time, usually without any warning. Sometimes it’s a small, incremental tweak. Sometimes it’s an entire overhaul (such as when timelines were introduced and again when they were changed from two columns to one column). So it’s always a bit of a moving target. And there always seems to be a new system just around the corner.
Hi, my FB cover photo looks great on my laptop, but on my phone, it gets completely cut off (the focal point of the image is on the right side, which doesn’t appear at all when the phone is vertical). Is there a way to set the cover photo image to be right-aligned, or something along those lines so that the right side of the image appears on my page? Thanks.
To this end, companies make use of platforms such as Facebook, Twitter, YouTube, and Instagram to reach audiences much wider than through the use of traditional print/TV/radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach to interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can now post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services.[30] Thus social media marketing is also used by businesses in order to build relationships of trust with consumers.[31] To this aim, companies may also hire personnel to specifically handle these social media interactions, who usually report under the title of Online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, 3 steps are taken in order to address consumer concerns, identifying the extent of the social chatter, engaging the influencers to help, and developing a proportional response.[32] Amazon PPC Conversion Rate - Learn the Importance of Conversion Rate % with Amazon PPC Ads 

Your cover photo (or video!) is the first thing a page visitor is going to notice. As a result, it needs to serve a purpose. You might share a video of your team members solving a common goal to hammer home the collaborative nature of your workplace (particularly if you plan to use your Facebook page to promote company culture and grow brand awareness). Best Free Facebook Autoposter | Post in Facebook Groups on 1 Click 100% Working (HINDI) For more online marketing courses check this site: https://www.virtualonlinelearning.info
What’s so great about Facebook video ads? Well, for one, shoppers that view videos are 1.81X more likely to purchase than non-video viewers. For another, the set-up process is as simple as setting up an image ad. It’s the video creation itself that might dissuade advertisers from getting in the video ads game—yet even those advertisers might soon find themselves at a disadvantage. Views of branded video content on Facebook increased 258% as of June 2017, and over 500 million people watch video on Facebook every day.

Scheduling: Thankfully, Facebook does allow scheduling of posts directly in their interface. If you are sharing linked content, this content must already be live on the web, which can be a pickle for those scheduling unpublished blog posts or other content. Scheduled posts will appear only to the moderators in the "Activity Log." Keep in mind, though, that engagement is a primary goal, and you'll want to be around for the responses to your scheduled posts.
In this course by Jon Loomer, the main focus is on the Evergreen Facebook campaign, its necessity, the type of problems it aims to solve and how to plan one. One by one you will learn how to set up the campaign, select a trigger and plan and assemble the ads that go into your campaign. With thorough guidance from the instructor, you will work on every fine detail that helps you to get better results and convert your followers into clients.
A friend of mine alerted me to this issue today. The FB cover photos are for some reason not taking the 815×215 sized cover photos. We both use our laptops..on our cell phones, the images appear to be fine! I have viewed other cover photos in other groups where this has happened, some are off where others are fine! Are you aware of any updates or changes that FB is or has made? Thank you! Omnipresence FB Retargeting Strategy - 3-5x ROAS
This is SO very helpful…thank you. I’m also looking for the size of the images that display when you highlight a post that is a photo (the same as milestone photo dimensions?) and the optimal size of a photo to display when a photo post is “pinned” to the top of the new page timeline. I’m noticing that when you upload an image it will display nicely in the light box, but it gets cropped when you display it on the timeline. I’m looking to design an image that can be “pinned” to the top of a page and look optimal, without having to click on it to view it in light box mode. Any suggestions? Facebook Ads Targeting Tutorial - Engagement Audiences & Retargeting Video Views
“Creating a private online Facebook group seemed like the most natural thing to do,” Shirley said. “It was quick and easy to set up, and my tribe ‘lives’ on Facebook. It was the perfect launch into creating two-way and group conversations about the perimenopause-to-menopause transition that allow women to get informed, know their options, and then make the health decision that’s best for them.”
Hi Jamie! I may be doing this wrong, but when I use your template for Facebook-Profile-Template at 160×160, I get an error message on FB that states “please choose a photo that is at least 180 pixels wide.” So I made a new template in Photoshop, 180×180, 300 ppi, sRGB. When I upload that image, I get the message “This photo is small, and your profile picture will be less clear.” Am I doing something wrong here? In the past, I have used an action that sharpened and resized to 2048 x 1365 at 72 ppi and the thumbnail was about the same, but the image was much clearer in the “profile pictures” folder. Can you advise why resizing to 180×180 is best practice?
For example, a local art gallery owner had been struggling to target audiences on Facebook, as they didn’t have a clear ideal customer. Previously, the best way was to target users who had liked a similar gallery’s Facebook page. However, using the data from the Facebook Pixel, they were able to create lookalike audiences. Now they target Facebook users who match their average site visitor, helping to expand their reach and gain the awareness of new customers. How To Know Who Is Visiting My Facebook Profile | Facebook Profile Viewers
Blogging website Tumblr first launched ad products on May 29, 2012.[69] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[70] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.
There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter!
Has anyone found a solution for this? I was the admin to 65 groups linked to my business page. I noticed on some of the groups’ Member section, I am no longer listed as an admin – yet I still get notifications when someone wants to join the group (but when I click to add them, there is nothing there). Also, when I go to the Settings – Groups section directly within my business Page, it says I am supposedly still an Admin of all 65 groups. It’s like I’m stuck in limbo somewhere. I’ve tried reading tons of forums for help. Any luck?? Facebook Group Strategy - How To Use Facebook Pop-Up Groups To Make Massive Sales In Your Business
Your section titled: Photo Thumbnails on the Timeline was great. (I’ve long been infuriated by the way FB handles thumbnails on the Timeline. [This explained it all: “this is being applied to the thumbnail: height: auto; width: 100%. That translates as the image filling the full width no matter what, but the height doesn’t have to”.] Guess I’m crazy to want to see my vertical photos looking as pristine & well-composed as my horizontal photos on my Timeline? Curse you, FB!) Anyways, thanks for explaining, David. Helped a lot!
I am reading so many articles and I am unable to get a firm confirmation. It seems that your article is the closest one. From what I understood text will always be cropped when the image posted isn’t a perfect square, right? I created so many postcards and text gets cropped but when I upload on my personal Facebook image looks good.I can’t understand why. Does it make any difference when an image as used as an ad or regular Facebook. Luckily I was able to use the ones I created for Instagram. Only Facebook Icon Social Media Animated Background
Hi Anika, unfortunately you need to use a personal profile to message people or groups on Facebook. You could create a profile though as your business but the issue would be that people may use this to connect with you instead of your professional page! You can however definitely create an event via your business page and invite people to that, with no reference to your personal Facebook profile. Hope that helps! Facebook Releases Groups App - Should you care?!
I am confused how my activity log is not even showing an art work picture I posted to the group also prior to being blocked. The art work also contained text a long explanation of the art work. I can’t find this on my activity either. Another artwork was placed in the groups post, which is still there but still does not show on my activity log that I posted. How can I protect my artwork if it shows in a group but not my activity log as being posted to the group? Facebook Groups: How to Get Your First 1,000 Members in 30 Days!
When done well, Canvas ads can be seriously engaging: 53% of users that open a Canvas ad view at least half of it, and the average view time per ad is an impressive 31 seconds. The reason? The ability to mash together several different ad types (carousel ads, video ads, single image ads, etc.) allows for unmatched storytelling ability—you can really immerse the user in your brand experience.
To get the Google Sheet, enter your email in the form below. You can use it to generate easily and efficiently your links. Note that the columns C, D and E are hidden. It’s the 3 columns that are automatically filling the UTM parameters that I explained to you earlier. These columns are hidden because you have to establish them once and for all at the beginning, and never edit them afterwards. I already did it for you, so you are already good to go! How to create a job listing on Facebook
Awesome tips. Love to the post, Simple and effective. I was not an introvert but love the tips to implement in our social media marketing and currently, working with a leading graphic design agency in Sunshine coast to design our cover. this post really helps me to think different on social media marketing my book. Thanks for sharing. Is Facebook Introducing a Charge or Fee?
I am managing several pages for a client. I am looking to clean up and streamline their Facebook pages. As of right now they don’t have a group. They host marathon and running events (non-profit). As of now they have their main Get Bold facebook page (it has the least likes/followers). Then they have several other pages one with about 4,300 like/followers, each of these pages are specific to the event. I’d like to know if I should take their Get Bold main page, convert that to a group. Then take the page that has the most like/followers and update that to be their main page? Then I can delete all other pages, so instead of each event having a separate page … each event would be added as an event on the new Get Bold page. This way we would have the benefit of the large following being moved to their main page, where followers would see all events and in addition now they would have a group. What would you suggest? Which Social Media Platform Is Best for You? - Real Estate Social Media Marketing 2019 | GowerCrowd
Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
Much like the name suggests, this is a super charged crash course for those short on time. Just because it is short doesn’t mean it doesn’t teach you everything. 15,000+ students have taken up this program and have given it a high rating of 4.5 out of 5! This facebook training has been created by Steve Burnside, who is an M.B.A. and a certified social media strategist & Online Marketing Consultant and is quite suitable for beginners. The important part about this program is that it has an entire section that focuses on the ad planning process, the part you need to do before running the actual ad. Behavior targeting, landing page optimization and connecting all analytics right from Google to facebook and more. Post that, you go on to the part of running the actual campaign and optimizing it.
Once you’ve brainstormed a potential headline, plug it into this tool. It’ll spit out an overall score for your headline, along with a detailed assessment of its structure, character count, sentiment and previews of what it would look like in email subject lines and ad copy. Perhaps the most valuable aspect of this tool is the link provided in each section that offers tips, examples and case studies.
What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for my clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also layout how to optimize your Facebook page and Facebook ads therefore enabling you to reach any type of target market! Make the most of social media marketing and make it easy... so you can  get back to what you do best, running your business! Facebook Ad Tracking Tags - LIKE A Boss Facebook Training
When Facebook started in 2004, it was a bare-bones social network focused on connecting college students. Nine years and more than 1 billion active users later, Facebook has become the most widely-used social network to date and has shaped online interaction as we know it. From connecting distant friends and family members, to bridging the gap between brands and their communities, Facebook has taken the way we interact online to a whole new level.

The same thing is happening to me and has been for a few weeks now. It’s so upsetting! It helped me to see how had “seen” my posts. I have over a 150 members. It started anywhere between 50 to sometimes over 100 seeing my posts to now I’m lucky if I get 1 to 4. I don’t understand how this happened all of a sudden over the last few weeks. Does anyone else know? In this article it mentions where you can contact Facebook and ask them a question. I still haven’t figured out how to do this. Anyone else? I Know What You Did on Facebook Full Movie Film Indonesia Terbaru HD
What happened to topics. They were the best Idea ever. I fell under some pretty strange circumstances and for no one to say diddly about them through this entire article isn’t right. So I just started a singles group right.. About a week into it I have rules up and I’m slowly tinkering with topics and units. I’m cold marketing the group to another large group. And apparently I ruffle some feathers unintentionally. Next thing I know I’m shut down. That was on the 28th. So I do my research and discover it could be 21 days. So I build a knew one. Just after I got on a weekendation. When I get back, the facebook update has rolled out. Now from the looks of things because I belong to other groups, had I at least made one topic, I would have been golden. I would have at least been able to get to it. However that was not the case at all. Now since the rollout and new group and no heads up. I don’t get to use the new topics at all. I really liked how the topics were placed on the right. And on a side note. I am glad they combined the app and the browser side settings to all match. That is nice. Lol anybody with any suggestions would be great. Facebook Business Page - 15 optimization tips (2019)
Thanks David, do you know about the image resolution? I prepare my files for web at 72ppi but the other day I downloaded one of my images from facebook and to my surprise it was set at 96ppi. I always wondered why the facebook images don’t look as good as the original. I think I know now: heavy compression and if you did like me and prepare for 72ppi which then got up-scaled to 96 ppi then you are sure to have a horrible result. I would appreciate your thoughts on this?
That’s right in the wheelhouse of the Graphics Interchange Format (GIF).  Why make a 5-minute video to tell your brand story when you can evoke the reaction you’re looking for in less 10 seconds? GIFs exist in the space between images and videos—they’re essentially very short videos which play on a loop, but which don’t require nearly the amount of time and resources to make. Here’s a great example of a GIF ad we created for our AdWords Performance Grader: How To Show Facebook Groups Icon , Facebook Group icon Kaise Show Kare (Hindi)...
Moderation: Brands have increasing levels of responsibility for user-generated content posted on their walls or in comments. You'll want to proactively think through your stance on inappropriate content on your Facebook page, and your best practice would be to make this stance publicly available. This lets your community know what you will and will not allow, lessens the chance of a surprise, and builds a sense of safety and sets expectations. How to recover deleted message/Photos on facebook? {HINDI}
Facebook retargeting lets advertisers position ads to warm audiences. This is highly valuable because warm audiences are closer to buying, as they have already shown an interest in your products or services. When a site visitor peruses your website but takes no actions on it, you can surmise that the user was likely early in the decision-making process and not ready to take action. This indicates that additional sales fostering is required.
He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

User flow: While the page environment Facebook gives brands is mostly set, you want to make sure you're directing your users where you want them to go. If I am a user looking for support or help, will I know where to go? Just as you do when designing landing pages for your website, consider the goals of your Facebook page. What do you want users to do when they land on your page? What information do they need to be able to access easily? Make sure these elements are front and center. You can easily change the order of the apps and even optimize the icons used to display those apps for visibility. JetBlue is a great example of a clear and obvious user flow.
A real estate brokerage finds a large number of site visitors are passively browsing high-end homes for fun, which they determined by finding that these visitors never contact the brokerage for more information, nor clicked links for mortgage pre-approval. They want to target ads to users who are ready to purchase a home to avoid wasting ad spend, so they build campaigns targeting those who searched for homes in certain price ranges and who visited the mortgage rates page.
If you find that the long URL to your blog is ugly, you can shorten it with tools like bit.ly. On the other hand, when you post your link in a comment on Facebook, only the “important” part is displayed. And if you post the link directly on the wall of a group, there is no obligation to leave the link visible, you can delete it from the text once the preview generated, so no problem on that side too. Facebook Unveils Redesign For Mobile App, Desktop Site
I am reading so many articles and I am unable to get a firm confirmation. It seems that your article is the closest one. From what I understood text will always be cropped when the image posted isn’t a perfect square, right? I created so many postcards and text gets cropped but when I upload on my personal Facebook image looks good.I can’t understand why. Does it make any difference when an image as used as an ad or regular Facebook. Luckily I was able to use the ones I created for Instagram. Apple vs. Facebook vs. Amazon: Battle for the Best Tech Headquarters
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community. How to Setup the Facebook Pixel 
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