All about Social Media Marketing tools and training

In April of 2016, Shirley Weir of Menopause Chicks posted an online survey asking women what topics they wanted to learn more about. She had planned to use the answers to inform the content she would develop for her website, but when she learned that 70 percent of respondents said they didn’t have anyone to talk to about perimenopause or menopause (or that they would never talk about it with anyone), she decided it was high time to create a safe place for those discussions to happen. How does Facebook Pixel work? Best Explanation ever!
Facebook brings you a series of courses to reach out to more people and increase awareness of your business. The programs are divided on into various categories such as build awareness, choose ad format, distribute and monetize content, drive consideration, lead generation and more. You can choose one or more courses that best fits your requirement based on your expertise level. By the end of the classes, you will have the confidence to apply the skills acquired to your business. Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
As we mentioned in the previous section, take the time to thoughtfully fill out the “About” section of your Page. Fill your description with searchable information, but don’t overstuff it with keywords. Include an overview of what your business offers, proper categories, and a link back to your website. Here's HubSpot's "About" section as an example. 

Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.
If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then there is no guarantee if their news feed is swamped by other posts. That’s where Promoted Posts comes in – it ups your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans. The Power of Facebook Advertising Explained for 2019
When it comes to a benchmark, most advertisers want to achieve a ROAS over 300%. Since once you factor in your time commitment and gross margin, you may be losing money with a ROAS lower than that. Facebook prospecting campaigns may be considered successful with a ROAS of 250%, while Facebook retargeting or dynamic product ads (DPAs) may be considered successful at a 500%+ ROAS. Facebook Ads - Business Manager Setup

Next up, you have the purchase funnel which is similar to the previous video. However, we will take it one step further. This allows you to see who came to your sales page and purchased versus who came to your sales page and did not purchase. This will allow you to retarget them at a later date. Or perhaps you want to run an ad solely to people who purchased? This is for you! Facebook Ads In 2019 | From Facebook Ads Beginner to EXPERT In One Video


Billy Gene is a globally renowned digital marketing influencer, educator and trainer in the world and has so far revolutionized the campaigns of thousands of marketers! In this 18 lesson long comprehensive program on Creativelive, he will share some of his secrets about how to craft ads, process of creating ad copy, capturing leads, the sales planning process and a lot more. He will also teach you how to upsell, how to retarget visitors and give a sneak peak into the sales bridge. The class also comes with a Marketing Workbook as bonus material, and will offer an in depth understanding of different kinds of ad formats. Very well suited for those wanting to learn in a bootcamp / workshop format while taking a class online. Facebook Lead Ads Tutorial - How to Create Facebook Lead Forms and Lead Generation Campaigns
I am an admin for a group. There is a member who cannot post in the group. He is not restricted from posting and all members post without having pre-approval. Is there a setting on his personal account in privacy that coukd be the issue? He is the onky one having problems. It is not only with our group that he is having issues but with all the grouos he is a member. I have insured it is not from our end. None of tge admins or owner has him blocked. Hope youbcan help. The owner and us admins woukd appreciate any insight. How To Set Up A Facebook Business Page In 5 Simple Steps
Marketers know that a post’s headline can make or break its performance. We take painstaking efforts to create eye-catching, compelling headlines for blog posts and ad copy, and would be crazy not to do the same for Facebook shares! The problem is, it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’s Headline Analyzer comes in handy.
Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.
Confident in your AdWords chops, and think that’ll translate to success in Facebook ads? Not so fast. AdWords and Facebook account structures have some key differences, and it’s important to get a handle on them to make the most out of each platform. For one: Facebook budgets are controlled at the ad set level as opposed to the campaign level—a fact which allows for much greater control over how much you spend on specific audiences. Our prescribed recipe for account structure success looks a little like this:
Facebook retargeting campaigns can be used by nearly every Facebook advertiser with a Java-enabled website with steady traffic, but are best suited for online-based businesses, such as ecommerce. This is because online businesses typically have a high volume of site visitors, giving the advertiser a lot of insightful information from the Facebook Pixel. When to Kill Your Facebook Ads
Lots of folks are having the same problem B. It is a behaviour change when posting a url to a blog post on fb. The past behaviour was one where there was a choice of pics from the blog post to choose from, now we can’t get anything but our profile pics to post as default even when pictures are the correct size. No one seems to be owning the resolution to this, see this discussion. Are Facebook ads worth it?

It will ask you to choose a name for your Pixel. You can only have one Pixel per ad account. Facebook recommends that you choose a name to match your business. Name your Pixel, agree to the terms, and click Create Pixel. Your Pixel is now ready to install. You have the option to use the code yourself or email it to someone such as a developer to implement it for you. Select Install Pixel Now. Pedestrian Question - Is Your Facebook Profile Picture a Selfie?
Success in the new realm of Facebook advertising (remember: it is now a hybrid engagement plus performance-based direct-response ad platform) means that marketers need to put more research and focus into the images they use in Facebook ads because the ad size is so large (especially in the News Feed). The relatively short lifespan of a Facebook ad means that brands must have a vast quantity of unique, constantly refreshed images at the ready to keep their ads and content near the top of users’ News Feeds. This is especially true for direct-response advertisers, who must rely on engaging, creative ads to entice a consumer into making a purchasing decision. How To Create Facebook Retargeting Pixels For Amazon FBA (2019 Facebook Ads Tutorial for Amazon FBA)
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization. 17 Influencer Marketplaces for Brands and Creators on Instagram, YouTube, Facebook, and Twitch
If things start to get heated within your group, you can use Facebook’s group administrator tools to temporarily black a member from posting or commenting, or permanently remove members who have violated your group’s rules. If one post in particular seems to be inspiring inappropriate comments, you can turn off commenting for that post, or delete it. If you have to remove a member, you can also choose to delete all of their past posts.
Marketers know that a post’s headline can make or break its performance. We take painstaking efforts to create eye-catching, compelling headlines for blog posts and ad copy, and would be crazy not to do the same for Facebook shares! The problem is, it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’s Headline Analyzer comes in handy.

I added photos in a facebook page album and wrote captions on each photo. The thing is that once you click on the picture in the album, the moment it appears on a black backround you can read the begining of the caption in white with “see more” button in the end. If i press “see more” all caption disappears instead of appearing over the picture in white. So there is no way I can read the captions of pictures unless they are shared on the timeline with a post text that is the same one again. What am I doing wrong?
David what would you recommend to be a good size/ratio for photos in a new album? I generally edit travel, event, etc., photos before uploading, but the size for the lightbox viewer I cannot pin down as to what is preferred. I know that a width of uptown 2048 can be uploaded, but those seem awfully big to me for web viewing. I’ve read that 960×720 shows best, but my testing seems to show that 1200×900 works perfectly. Comments? How to know who stalk/visited your facebook profile
Hi David, thanks for excellent post. As for profile picture, if you upload it at 180×180, when downscaled to 160×160 the picture becomes blurry. Usually the best results when downsizing are when resulting image dimensions are precisely 1/2 of original ones. So I’d suggest uploading profile picture at 320×320 pixels. This will give crisp and sharp picture vs. the one downscaled from other size. 

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising. Facebook to charge fees?
Online advertisements always have to work harder than others. For instance, on television, people are regularly inclined to watch commercials because they are waiting for their show or movie to come back on. For print, there’s no limit per se – as readers can freely spend their times looking through ads and product lists over and over again, if they choose to.
On that note, make sure the content you post to Facebook is highly shareable. It’s the best way to expand your organic reach. According to a study by the New York Times Customer Insight and Advertising Groups, “marketers should be focused on providing content that enhances consumers’ relationships with one another.” In other words, create valuable and entertaining content that followers will be happy to share with their connections. The Millennial Disruption

These tools automate or facilitate the busy work that Group admins were already slogging through manually to assist their constituencies. Their rollout should increase the sharing of resonant content as well as the sense of tight-knit camaraderie and vulnerability in groups — ranging from activist leagues to patient support networks to hobbyist clubs. How to Find a Group You Joined on Facebook
I read many comments about the Story Cover size of a Facebook Page and no one has given the right solution. I made a story cover today for my page and I figured out that the right size is 3000×1125 px or 40×15 inches (on default resolution: 75 pixels/inch). Everything has been included, no crop. I’ve tried 1000×375 and everything fits well, but the whole image is blurry and I can’t read the texts. So I re-scaled it 3 times (thus 3000×1125 px) and it worked! My images are not blurry and I can read small texts (about the size of Arial Regular, 25 font size).
To find such visitors who might need some help with their purchase, you must look at other signs that signal hesitation. For example, you can specifically target visitors who’ve spent the most time browsing your website. Additionally, you can also add people who’ve visited specific pages on your website such as your FAQs, Terms & Conditions or Pricing pages. How to setup google retargeting campaign
A wonderfully written and detailed comparison of facebook pages vs facebook groups. Thank you. =) I have been using the page feature, though I have been wondering if it may also be a good idea to add a group to the mix for certain features and updates and members who wish to participate and be notified. This may not increase following by a lot quickly, but it certainly couldn’t hurt. As long as you don’t spam it and keep it interesting it could at least help with your loyal and return followers. Facebook Watch Party Increase Customer Engagement Through Groups
A team of 50+ Global Digital Marketing experts have compiled this list of 10 Best + Free Facebook Advertising Training, Classes and Courses to help you learn and excel at Facebook Ads & Marketing in 2019. This compilation is UPDATED monthly and 43,000+ professionals have already benefited from this list on Facebook Training which includes both free and paid learning resources. 5 MISTAKES Newbies Make with Facebook Ads - 2019
In the past, I’ve saved JPGs for Facebook profile images at the exact sizes I was advised (180px x 180px @ 72ppi). However, they were visibly low rez and pixelated. So I increased the variables ( to 1000px x 1000px) and, sure enough, it then looked sharp. I can’t remember for sure, but I might’ve even gone with a traditional print ppi of 300. Maybe 150? Either way, the outcome was decent. Retargeting Facebook Ads For Realtors - ( $1-3 Real Estate Facebook Leads)

Facebook is seeking an experienced Facebook Marketing Manager to join our APAC Global Business Marketing team to lead and execute the marketing strategy for Facebook business platform. The person that fills this role will be responsible for narrative and programs of the Facebook business platform across APAC by partnership with global teams and in country marketing leaders. The person will leverage communication skills, an eye for visually powerful communication, and the ability to work across a broad range of marketing programs/projects to collaborate with product marketers, country marketing managers and sales leaders. 👍Facebook Ads 2019 | Domina FACEBOOK ADS paso a paso
Most pages have not yet been switched over to the new layout yet, so the information below is still current for the vast majority of pages. Facebook is in the process of rolling out a new layout, but very few pages are using it yet. But in looking at the pages that are using the new layout, the information at that link you sent is not correct for either the current or the new layouts. In short, a new layout is coming, but the information on the external link appears to be wrong.

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I run a group and the essence of it has been totally lost. I and many others Im sure, have the same problem you describe. Its Fb or their nutty algorhthm that “administers” your group now. Deciding who, how and when. I am fuming. The dynamics of the group has been destroyed. My posts disappear into thin air. Havent a clue who sees them but have been carrying out a little research and I only have fb to thank for their wretched ridiculous high tech hype for destroying the hard work of administrators and time spent keeping their members up to date. If your members dont react they dont get im afraid…and they may miss out considerably and just give up being a member. High profile groups eg 2000 members or more dont feel it so hard. Probably dont notice. Very sad. Im talking about the average 100-200 members
Your Facebook ad campaign’s success will largely depend on whom you’re targeting. That’s why you need to know about the different Facebook audiences available to you. There are Saved Audiences, Lookalike Audiences, Custom Audiences, and audiences created by people that have interacted with your page or content before. By the end of this chapter, you’ll know what are the best Facebook ad audiences and how to create them. We’ll also talk about the Facebook Pixel that you’re going need for tracking your website visitors. Facebook Instagram KPIs Spreadsheet Template
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community. Use Your Facebook Group as a Learning Platform (for Training or an Online Course)
You can’t add this Page to your Business Manager account because it is the primary Page for another business. You can either request access to the Page, or you can work with the other business to change their primary Page, and then add this Page into your business.” Any ideas on how to get around this issue? Is the difference in email the issue here possibly? Revital Multivitamins | क्या ये असरदार है ? जानिये सबकुछ | Revital usage, benefits & side effects
Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to "boost" a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal -- versus a post that targets a specific segment of your audience. Bustle's choice of boosted post here falls into that first category. How do I track Google Analytics ads?
Facebook retargeting may be geared towards capturing those who have already visited your site, but this doesn’t mean you can’t still use the retargeting information to build brand awareness by reaching those who haven’t yet heard of you. Advertisers can create “lookalike” audiences based on the data from the Facebook Pixel to create ads geared towards new customers who match the profile of present customers. how to recover facebook deleted messages || fb deleted msg recover new trick 201
Audience Insights is a tool which allows you to pull from self-reported Facebook data (information given by Facebook users when they fill in their profiles) and third-party data (information like household income, purchasing behavior, etc. pulled from external partners) to create new audiences. Where specifically does this data come from? Facebook gives you three options: glean insights from everyone on Facebook, from people connected to your Page, or from an existing Custom Audience. Shopify Tutorial For Beginners 2019 - How To Create A Profitable Shopify Store From Scratch
I already have 14 business pages. I have tried to connect them to Business Manager and all it says is something like” request sent”, and I have no way to know how to connect my page as there is no “request received” on the existing page. Further, we have an ad agency who set up a Business Manager for us but will not show us their page because they probably have all their clients on it. How do I get them to become part of my Business Manager page. And last, if I move everything over to Business Manager, will I still be notified when someone has posted to one of my pages?

I run a business page for my place of employment, and we recently created a group for a select group. This is not for business purposes and is strictly for networking and connecting, so we changed the privacy setting to a secret group. Although people can’t see the group, we have let them know they can contact me if they want to be added to the group. However, I am not sure where to go from here. Under the “Invite” tab, it says “Invite people who like your Page, [page name], to join this group.” It then gives me a short list of recommended people, but nowhere to type in names or email addresses. What can I do to add people outside of the ones that are recommended to me? How To Post Everyday on Instagram with Ease


I did not see anything about troubleshooting Facebook on this page. I administer two groups and cannot see either one. I have the same problem trying to load other groups that I have joined. There is either a totally blank page with nowhere to log in or an error message. I am trying to access through Google on a laptop computer. Thanks for any help.
Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right – you use Facebook retargeting ads.
I have also used YouTube Ads in the past where the lowest possible cost is 1c per video view. Which means for 1000 views, you will pay $10. In this course, I show you how you can get Video Views on Facebook for 0.0003 cents on Facebook, which means 1000 views is only 30 cents!! You are virtually paying NOTHING! And that is the magic I teach you in this course! How to track Twitter and Facebook clicks using Google Analytics
I am trying to set up a marketing agency on FB business manager, I just got my first client, while helping him set up his own business manager, I learned that he doesn’t have a credit card. He asked me if I could run ads for him and bill from my credit card tied to my ad account and I bill him on a monthly basis, I was a little hesitant, would this case impose any risk on my account? I heard that FB checks credit card name and billing address against user account info. 👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
When done well, Canvas ads can be seriously engaging: 53% of users that open a Canvas ad view at least half of it, and the average view time per ad is an impressive 31 seconds. The reason? The ability to mash together several different ad types (carousel ads, video ads, single image ads, etc.) allows for unmatched storytelling ability—you can really immerse the user in your brand experience.
There are over ten different Facebook ad types that you can use. However, you should test some different ad formats to learn what works best for you. Find out how to create all the different Facebook ad types and what are the specific requirements for each. If you hadn’t heard about the Message, Lead, and Video ads before, you’ll know how to create them after reading this chapter! #1 Trick for App Install Ads on Facebook Ads
Here's an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand. Are Facebook ads worth it?
Our school parent organization wants to create a group for the parents. However, we want to use our organization’s information rather than our personal information to create the group so that as our students graduate, the new officers become the admins and the old leave the group. We don’t want a single person to be the “Creator.” Is it possible to do this? How To Add People To Facebook Groups 

There’s no right type of group for all businesses. If you want to encourage lots of public discussion, a public group might be your best bet. If your business deals with an area of life that people consider to be personal or private, you might want to consider a closed group so that people feel comfortable sharing thoughts that they might not want to be publicly visible. A secret group could even be a fit, if your goal is to offer a super-exclusive online meeting place—for premium members of your subscription site, for example. How To See Page Posts In Your News Feed That New Facebook Algorithm Made Disappear! [2018 Tutorial]
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